Question 1

In Multi-channel Funnel reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

Accepted Answer

A) True 
 B)False

Question 2

When will Google Analytics end a default session?

Accepted Answer

A)  After 30 minutes, regardless of user activity on your website 
B)  Once the user opens another browser window 
C)  When a user is inactive on your site for 30 minutes or more or closes a browser window 
D)  At noon every day 
A)  After 30 minutes, regardless of user activity on your website 
B)  Once the user opens another browser window 
C)  When a user is inactive on your site for 30 minutes or more or closes a browser window 
D)  At noon every day

Question 3

A macro conversion:

Accepted Answer

A)  Occurs when someone completes an action that's important to your business 
B)  Is your highest converting campaign 
C)  Always occurs prior to a micro conversion 
D)  Is a large revenue sale that is directly attributable to a display campaign 
E)  Occurs when over 50% of visitors buy an item 
A)  Occurs when someone completes an action that's important to your business 
B)  Is your highest converting campaign 
C)  Always occurs prior to a micro conversion 
D)  Is a large revenue sale that is directly attributable to a display campaign 
E)  Occurs when over 50% of visitors buy an item

Question 4

You want to know whether button X is clicked more often than button Y. Which of the following would be most useful?

Accepted Answer

A)  Events 
B)  Annotations 
C)  Intelligence 
D)  Real-Time 
A)  Events 
B)  Annotations 
C)  Intelligence 
D)  Real-Time

Question 5

Which campaigns require you to add manual tags to destination URLs for tracking?

Accepted Answer

A)  AdWords and email campaigns 
B)  Email campaigns 
C)  AdWords campaigns 
D)  None of the above 
A)  AdWords and email campaigns 
B)  Email campaigns 
C)  AdWords campaigns 
D)  None of the above

Question 6

Custom Metrics can have which of the following scopes?

Accepted Answer

A)  Hit 
B)  Product 
C)  Session 
D)  User 
A)  Hit 
B)  Product 
C)  Session 
D)  User

Question 7

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

Accepted Answer

A)  Users who viewed your homepage 
B)  Users who viewed a search result page on your website 
C)  Users who returned an item they purchased 
D)  Users who viewed product detail pages 
A)  Users who viewed your homepage 
B)  Users who viewed a search result page on your website 
C)  Users who returned an item they purchased 
D)  Users who viewed product detail pages

Question 8

Which reports show websites that send traffic to your pages?

Accepted Answer

A)  Demographics 
B)  All Traffic 
C)  Behavior 
D)  Geo 
A)  Demographics 
B)  All Traffic 
C)  Behavior 
D)  Geo

Question 9

If you wanted to see which pages on your site get the most traffic and highest engagement, which report can you view?

Accepted Answer

A)  Active Users report 
B)  Engagement report 
C)  All Pages report 
D)  Frequency and Recency report 
A)  Active Users report 
B)  Engagement report 
C)  All Pages report 
D)  Frequency and Recency report

Question 10

To calculate ROI correctly, Google Analytics needs (select all that apply)

Accepted Answer

A)  Cost 
B)  Operating Cost 
C)  Margin 
D)  Interest Rate 
E)  Revenue 
A)  Cost 
B)  Operating Cost 
C)  Margin 
D)  Interest Rate 
E)  Revenue

Question 11

Which of the following is not a required parameter in the URL builder?

Accepted Answer

A)  Campaign Name 
B)  Campaign Medium 
C)  Campaign Content 
D)  Campaign Source 
E)  All of these are required 
A)  Campaign Name 
B)  Campaign Medium 
C)  Campaign Content 
D)  Campaign Source 
E)  All of these are required

Question 12

How many segments does Google Analytics allow you to compare at once?

Accepted Answer

A)  1 
B)  2 
C)  3 
D)  4 
A)  1 
B)  2 
C)  3 
D)  4

Question 13

In Google Analytics, what is "remarketing"?

Accepted Answer

A)  When users visit your website for the first time and complete a conversion 
B)  When you show users targeted ads to bring them back to your website and encourage a conversion 
C)  When Google Analytics can't distinguish a new user because they have deleted their browser cookies 
D)  When a user buys an available product from a competitor 
A)  When users visit your website for the first time and complete a conversion 
B)  When you show users targeted ads to bring them back to your website and encourage a conversion 
C)  When Google Analytics can't distinguish a new user because they have deleted their browser cookies 
D)  When a user buys an available product from a competitor

Question 14

You've noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?

Accepted Answer

A)  Visits 
B)  Assisted Conversions 
C)  Bounce Rate 
D)  Impressions 
E)  Clicks 
A)  Visits 
B)  Assisted Conversions 
C)  Bounce Rate 
D)  Impressions 
E)  Clicks

Question 15

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the "All Traffic" report?

Accepted Answer

A)  utm_campaign 
B)  utm_term 
C)  utm_source 
D)  utm_medium 
E)  utm_content 
A)  utm_campaign 
B)  utm_term 
C)  utm_source 
D)  utm_medium 
E)  utm_content

Question 16

AdWords lets users advertise on which properties?

Accepted Answer

A)  Google Search 
B)  Google Display Network 
C)  DoubleClick Campaign Manager 
D)  Google AdSense 
A)  Google Search 
B)  Google Display Network 
C)  DoubleClick Campaign Manager 
D)  Google AdSense

Question 17

The measurement protocol can collect and send user activity data to Google Analytics from any web-connected device, such as a ticket kiosk.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following would you use to send data from a website to Google Analytics?

Accepted Answer

A)  Campaign Tracking parameter 
B)  JavaScript tracking code 
C)  none of these would be appropriate 
D)  Google Analytics mobile SDK 
A)  Campaign Tracking parameter 
B)  JavaScript tracking code 
C)  none of these would be appropriate 
D)  Google Analytics mobile SDK

Question 19

When configuring a goal, why is it useful to assign a goal value?

Accepted Answer

A)  To determine the conversion rate 
B)  To calculate ecommerce metrics 
C)  To determine the popularity of each of your pages 
D)  To attribute monetary value to non-ecommerce conversions 
A)  To determine the conversion rate 
B)  To calculate ecommerce metrics 
C)  To determine the popularity of each of your pages 
D)  To attribute monetary value to non-ecommerce conversions

Question 20

If a user watches a video with event tracking three times in a single session, the number of Unique Events will be counted as:

Accepted Answer

A)  0 
B)  1 
C)  2 
D)  3 
A)  0 
B)  1 
C)  2 
D)  3

In Multi-channel Funnel reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

When will Google Analytics end a default session?

A macro conversion:

You want to know whether button X is clicked more often than button Y. Which of the following would be most useful?

Which campaigns require you to add manual tags to destination URLs for tracking?

Custom Metrics can have which of the following scopes?

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

Which reports show websites that send traffic to your pages?

If you wanted to see which pages on your site get the most traffic and highest engagement, which report can you view?

To calculate ROI correctly, Google Analytics needs (select all that apply)

Which of the following is not a required parameter in the URL builder?

How many segments does Google Analytics allow you to compare at once?

In Google Analytics, what is "remarketing"?

You've noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the "All Traffic" report?

AdWords lets users advertise on which properties?

The measurement protocol can collect and send user activity data to Google Analytics from any web-connected device, such as a ticket kiosk.

Which of the following would you use to send data from a website to Google Analytics?

When configuring a goal, why is it useful to assign a goal value?

If a user watches a video with event tracking three times in a single session, the number of Unique Events will be counted as:

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters

Exam 9: Looker Business Analyst

In Multi-channel Funnel reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

When will Google Analytics end a default session?

A macro conversion:

You want to know whether button X is clicked more often than button Y. Which of the following would be most useful?

Which campaigns require you to add manual tags to destination URLs for tracking?

Custom Metrics can have which of the following scopes?

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

Which reports show websites that send traffic to your pages?

If you wanted to see which pages on your site get the most traffic and highest engagement, which report can you view?

To calculate ROI correctly, Google Analytics needs (select all that apply)

Which of the following is not a required parameter in the URL builder?

How many segments does Google Analytics allow you to compare at once?

In Google Analytics, what is "remarketing"?

You've noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the "All Traffic" report?

AdWords lets users advertise on which properties?

The measurement protocol can collect and send user activity data to Google Analytics from any web-connected device, such as a ticket kiosk.

Which of the following would you use to send data from a website to Google Analytics?

When configuring a goal, why is it useful to assign a goal value?

If a user watches a video with event tracking three times in a single session, the number of Unique Events will be counted as:

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters