If a Paid Keyword Has an Assisted/Last Click or Direct

If a paid keyword has an Assisted/Last Click or Direct Conversion value of .5, which of the following is true?

A) The keyword played an assist role in exactly one conversion
B) The keyword played an assist role in exactly five conversions
C) The keyword played an assist role less often than it played a last click role
D) none of these answers

Correct Answer:

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