Question 1

A contributing factor in the globalization of markets is the spread of __________ as the international language of international business.

Accepted Answer

A) German 
B) English 
C) French 
D) Russian 
E) Hindi 
A) German 
B) English 
C) French 
D) Russian 
E) Hindi

Question 2

Relate the concepts of interdependency and standardization to one another.Indicate the strategic implications of the terms.

Accepted Answer

Recent research has shown that the numbe

Question 3

Product diffusion times in this century have:

Accepted Answer

A) increased-there are more people in the world,so it takes longer. 
B) stayed the same as in the 1900s. 
C) decreased,but only in the developed nations. 
D) decreased mostly for high tech products. 
E) increased for all products because the choices are more numerous. 
A) increased-there are more people in the world,so it takes longer. 
B) stayed the same as in the 1900s. 
C) decreased,but only in the developed nations. 
D) decreased mostly for high tech products. 
E) increased for all products because the choices are more numerous.

Question 4

In 1995,only 4 percent of Americans used the Internet every day.In March 2005,the figure was over____________.

Accepted Answer

A) 47 percent 
B) 57 percent 
C) 67 percent 
D) 77 percent 
E) 87 percent 
A) 47 percent 
B) 57 percent 
C) 67 percent 
D) 77 percent 
E) 87 percent

Question 5

Successful ________________ policy requires development of universal products, or products that demand no more than a cosmetic change for adaptation to
Differing local needs and use conditions.

Accepted Answer

A) core product 
B) global product 
C) regional product 
D) quality product 
E) local product with core components 
A) core product 
B) global product 
C) regional product 
D) quality product 
E) local product with core components

Question 6

In today's world,________________________ also comes from suppliers and customers,as well as substitute products or services.

Accepted Answer

A) indirect competition 
B) hyper competition 
C) unique competition 
D) all of the above 
E) none of the above 
A) indirect competition 
B) hyper competition 
C) unique competition 
D) all of the above 
E) none of the above

Question 7

Because of the complexity of international competition and markets,real-time
management is not practical for the modern executive seeking new competitive
weapons with which to compete.

Accepted Answer

A) True 
 B)False

Question 8

Porsche and Saab maintain their competitive strengths in the high-power sports car enthusiast category by following a(n)___________________ strategy.

Accepted Answer

A) product differentiation 
B) cost leader 
C) price leader 
D) innovator 
E) niche 
A) product differentiation 
B) cost leader 
C) price leader 
D) innovator 
E) niche

Question 9

___________________ raise the globalization potential of their industry and spur the need for a response on the global strategy level.

Accepted Answer

A) Cost forces 
B) Competitive forces 
C) Quality forces 
D) Government forces 
E) Market forces 
A) Cost forces 
B) Competitive forces 
C) Quality forces 
D) Government forces 
E) Market forces

Question 10

Since the 1980s,the explosion of _________________ has forever changed the nature of competition around the world.Geographical distance has become
Increasingly less relevant in designing global strategy.

Accepted Answer

A) new product designs 
B) genetic breakthroughs 
C) information technology 
D) fuel efficient automobiles 
E) interest in the stock market 
A) new product designs 
B) genetic breakthroughs 
C) information technology 
D) fuel efficient automobiles 
E) interest in the stock market

Question 11

All of the following are examples of global product policies EXCEPT:

Accepted Answer

A) core component standardization. 
B) core component miniaturization. 
C) product design families. 
D) universal product with all features. 
E) universal product with different positioning. 
A) core component standardization. 
B) core component miniaturization. 
C) product design families. 
D) universal product with all features. 
E) universal product with different positioning.

Question 12

Because of its complexities,____________________ development presents one of the stiffest challenges for international managers.

Accepted Answer

A) local strategy 
B) regional strategy 
C) multidomestic strategy 
D) transnational strategy 
E) global strategy 
A) local strategy 
B) regional strategy 
C) multidomestic strategy 
D) transnational strategy 
E) global strategy

A contributing factor in the globalization of markets is the spread of __________ as the international language of international business.

Relate the concepts of interdependency and standardization to one another.Indicate the strategic implications of the terms.

Product diffusion times in this century have:

In 1995,only 4 percent of Americans used the Internet every day.In March 2005,the figure was over____________.

Successful ________________ policy requires development of universal products, or products that demand no more than a cosmetic change for adaptation to Differing local needs and use conditions.

In today's world,________________________ also comes from suppliers and customers,as well as substitute products or services.

Because of the complexity of international competition and markets,real-time management is not practical for the modern executive seeking new competitive weapons with which to compete.

Porsche and Saab maintain their competitive strengths in the high-power sports car enthusiast category by following a(n)___________________ strategy.

___________________ raise the globalization potential of their industry and spur the need for a response on the global strategy level.

Since the 1980s,the explosion of _________________ has forever changed the nature of competition around the world.Geographical distance has become Increasingly less relevant in designing global strategy.

All of the following are examples of global product policies EXCEPT:

Because of its complexities,____________________ development presents one of the stiffest challenges for international managers.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

Exam 8: Global Marketing Strategies

A contributing factor in the globalization of markets is the spread of __________ as the international language of international business.

Relate the concepts of interdependency and standardization to one another.Indicate the strategic implications of the terms.

Product diffusion times in this century have:

In 1995,only 4 percent of Americans used the Internet every day.In March 2005,the figure was over____________.

Successful ________________ policy requires development of universal products, or products that demand no more than a cosmetic change for adaptation to Differing local needs and use conditions.

In today's world,________________________ also comes from suppliers and customers,as well as substitute products or services.

Because of the complexity of international competition and markets,real-time management is not practical for the modern executive seeking new competitive weapons with which to compete.

Porsche and Saab maintain their competitive strengths in the high-power sports car enthusiast category by following a(n)___________________ strategy.

___________________ raise the globalization potential of their industry and spur the need for a response on the global strategy level.

Since the 1980s,the explosion of _________________ has forever changed the nature of competition around the world.Geographical distance has become Increasingly less relevant in designing global strategy.

All of the following are examples of global product policies EXCEPT:

Because of its complexities,____________________ development presents one of the stiffest challenges for international managers.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters