Question 1

Owning a Web site on the Internet and marketing to consumers is another way to reduce costs of conducting global marketing

Accepted Answer

A) True 
 B)False

Question 2

Which of the following are ways that cost reduction can be achieved by following a program of global marketing?

Accepted Answer

A) standardized packaging. 
B) customized products. 
C) using old products from one market for another. 
D) hiring more workers. 
E) eliminating warranties. 
A) standardized packaging. 
B) customized products. 
C) using old products from one market for another. 
D) hiring more workers. 
E) eliminating warranties.

Question 3

According to the textbook,benefits of global marketing strategy may include four factors:

Accepted Answer

A) cost reduction,improved products,customer preference,and competitive advantage. 
B) cost reduction,improved products,customer preference,and raw materials. 
C) cost reduction,improved products,customer preference,and intellectual capital. 
D) cost reduction,improved products,customer preference,and transportation. 
E) none of the above. 
A) cost reduction,improved products,customer preference,and competitive advantage. 
B) cost reduction,improved products,customer preference,and raw materials. 
C) cost reduction,improved products,customer preference,and intellectual capital. 
D) cost reduction,improved products,customer preference,and transportation. 
E) none of the above.

Question 4

A company that wishes to challenge a cost leader would probably use:

Accepted Answer

A) lower prices. 
B) better services. 
C) superior quality. 
D) a wider variety of more unique product offerings. 
E) b,c and d are all correct. 
A) lower prices. 
B) better services. 
C) superior quality. 
D) a wider variety of more unique product offerings. 
E) b,c and d are all correct.

Question 5

Japanese consumers fond of high-tech gadgets may even set the world standard for gas pumps that come equipped with online service that offer motorists access to
Weather forecasts and traffic information.This is an EXAMPLE of a:

Accepted Answer

A) grey market. 
B) slow market. 
C) backward market. 
D) lead market. 
E) black market. 
A) grey market. 
B) slow market. 
C) backward market. 
D) lead market. 
E) black market.

Question 6

Carrefour is a Swiss company.

Accepted Answer

A) True 
 B)False

Question 7

Industry globalization forces include the following EXCEPT:

Accepted Answer

A) cost forces. 
B) market forces. 
C) social forces. 
D) government forces. 
E) competitive forces. 
A) cost forces. 
B) market forces. 
C) social forces. 
D) government forces. 
E) competitive forces.

Question 8

Field representatives using laptop computers,faxes,and satellite uplinks to communicate with the field and the home office are all examples of:

Accepted Answer

A) internet buying. 
B) intranet buying. 
C) extranet data exchange. 
D) on-line communication. 
E) nonpersonal communication. 
A) internet buying. 
B) intranet buying. 
C) extranet data exchange. 
D) on-line communication. 
E) nonpersonal communication.

Question 9

Competitive globalization forces do not raise the globalization potential of
their industry.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following would be considered a market driver with respect to industry globalization forces?

Accepted Answer

A) favorable logistics. 
B) steep experience curves. 
C) global economics of scale and scope. 
D) global sourcing efficiencies. 
E) lifestyle convergence. 
A) favorable logistics. 
B) steep experience curves. 
C) global economics of scale and scope. 
D) global sourcing efficiencies. 
E) lifestyle convergence.

Question 11

In recent years,Honda has begun to market the Honda Accord around the world by positioning it differently from country to country.The car,however,is
Almost identical no matter which market it is sold in.This would be an example
Of which of the following product policy options?

Accepted Answer

A) core components standardization 
B) core components miniaturization 
C) product design families 
D) universal product with all features 
E) universal product with different positioning 
A) core components standardization 
B) core components miniaturization 
C) product design families 
D) universal product with all features 
E) universal product with different positioning

Question 12

_______________ has become one of the largest Internet markets.

Accepted Answer

A) Ireland 
B) China 
C) Singapore 
D) Taiwan 
E) None of the above 
A) Ireland 
B) China 
C) Singapore 
D) Taiwan 
E) None of the above

Question 13

______________ forces depend on the nature of customer behavior and the
structure of channels of distribution.

Accepted Answer

The answer of ______________ forces depend on the nature of...

Question 14

SWOT stands for strengths,opportunities,weaknesses and technology.

Accepted Answer

A) True 
 B)False

Question 15

Electrolux,a Swedish appliance manufacturer,has adopted which of the following product policies when offering different products under four different
Brand names,but using the same basic designs?

Accepted Answer

A) core component standardization 
B) core component miniaturization 
C) product design families 
D) universal product with all features 
E) universal product with different positioning 
A) core component standardization 
B) core component miniaturization 
C) product design families 
D) universal product with all features 
E) universal product with different positioning

Question 16

What are some of the possible outcomes of interdependency?

Accepted Answer

A) reliance on other firms for supplies or technology 
B) relocating in foreign markets because of government intervention 
C) component standardization 
D) technology intensity 
E) all of the above 
A) reliance on other firms for supplies or technology 
B) relocating in foreign markets because of government intervention 
C) component standardization 
D) technology intensity 
E) all of the above

Question 17

Market globalization forces include the following EXCEPT:

Accepted Answer

A) converging per capita incomes. 
B) global customers and channels. 
C) global advertising. 
D) rich consumers in emerging markets. 
E) manufacturing. 
A) converging per capita incomes. 
B) global customers and channels. 
C) global advertising. 
D) rich consumers in emerging markets. 
E) manufacturing.

Question 18

By 2006,Honda boosted its North American production capacity by 40 percent.This would be an example of a firm that sees itself as being in a(n):

Accepted Answer

A) hybrid industry. 
B) global industry. 
C) transcontinental industry. 
D) supercompetitive industry. 
E) expert industry. 
A) hybrid industry. 
B) global industry. 
C) transcontinental industry. 
D) supercompetitive industry. 
E) expert industry.

Question 19

An increasing number of multinational firms have begun to use internal Web servers on the Internet to facilitate communications and transactions among
Employees,suppliers,independent contractors,and distributors.This would be
An example of which of the following organizational forms?

Accepted Answer

A) vertical 
B) horizontal 
C) matrix 
D) consensus 
E) e-company 
A) vertical 
B) horizontal 
C) matrix 
D) consensus 
E) e-company

Question 20

In the area of universal product with different positioning,a __________________ product can be developed with different market segments
In mind.

Accepted Answer

A) national 
B) multinational 
C) regional 
D) local 
E) universal 
A) national 
B) multinational 
C) regional 
D) local 
E) universal

Owning a Web site on the Internet and marketing to consumers is another way to reduce costs of conducting global marketing

Which of the following are ways that cost reduction can be achieved by following a program of global marketing?

According to the textbook,benefits of global marketing strategy may include four factors:

A company that wishes to challenge a cost leader would probably use:

Japanese consumers fond of high-tech gadgets may even set the world standard for gas pumps that come equipped with online service that offer motorists access to Weather forecasts and traffic information.This is an EXAMPLE of a:

Carrefour is a Swiss company.

Industry globalization forces include the following EXCEPT:

Field representatives using laptop computers,faxes,and satellite uplinks to communicate with the field and the home office are all examples of:

Competitive globalization forces do not raise the globalization potential of their industry.

Which of the following would be considered a market driver with respect to industry globalization forces?

In recent years,Honda has begun to market the Honda Accord around the world by positioning it differently from country to country.The car,however,is Almost identical no matter which market it is sold in.This would be an example Of which of the following product policy options?

_______________ has become one of the largest Internet markets.

______________ forces depend on the nature of customer behavior and the structure of channels of distribution.

SWOT stands for strengths,opportunities,weaknesses and technology.

Electrolux,a Swedish appliance manufacturer,has adopted which of the following product policies when offering different products under four different Brand names,but using the same basic designs?

What are some of the possible outcomes of interdependency?

Market globalization forces include the following EXCEPT:

By 2006,Honda boosted its North American production capacity by 40 percent.This would be an example of a firm that sees itself as being in a(n):

An increasing number of multinational firms have begun to use internal Web servers on the Internet to facilitate communications and transactions among Employees,suppliers,independent contractors,and distributors.This would be An example of which of the following organizational forms?

In the area of universal product with different positioning,a __________________ product can be developed with different market segments In mind.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

Exam 8: Global Marketing Strategies

Owning a Web site on the Internet and marketing to consumers is another way to reduce costs of conducting global marketing

Which of the following are ways that cost reduction can be achieved by following a program of global marketing?

According to the textbook,benefits of global marketing strategy may include four factors:

A company that wishes to challenge a cost leader would probably use:

Japanese consumers fond of high-tech gadgets may even set the world standard for gas pumps that come equipped with online service that offer motorists access to Weather forecasts and traffic information.This is an EXAMPLE of a:

Carrefour is a Swiss company.

Industry globalization forces include the following EXCEPT:

Field representatives using laptop computers,faxes,and satellite uplinks to communicate with the field and the home office are all examples of:

Competitive globalization forces do not raise the globalization potential of their industry.

Which of the following would be considered a market driver with respect to industry globalization forces?

In recent years,Honda has begun to market the Honda Accord around the world by positioning it differently from country to country.The car,however,is Almost identical no matter which market it is sold in.This would be an example Of which of the following product policy options?

_______________ has become one of the largest Internet markets.

______________ forces depend on the nature of customer behavior and the structure of channels of distribution.

SWOT stands for strengths,opportunities,weaknesses and technology.

Electrolux,a Swedish appliance manufacturer,has adopted which of the following product policies when offering different products under four different Brand names,but using the same basic designs?

What are some of the possible outcomes of interdependency?

Market globalization forces include the following EXCEPT:

By 2006,Honda boosted its North American production capacity by 40 percent.This would be an example of a firm that sees itself as being in a(n):

An increasing number of multinational firms have begun to use internal Web servers on the Internet to facilitate communications and transactions among Employees,suppliers,independent contractors,and distributors.This would be An example of which of the following organizational forms?

In the area of universal product with different positioning,a __________________ product can be developed with different market segments In mind.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters