Exam 8: Global Marketing Strategies

____________________ are defined as those industries where a firm's competitive position in one country is affected by its position in other countries,and vice versa.

Potential entrants may change the rule of competition but can be deterred through _______________________.

One particularly useful technique in analyzing a firm's competitive position relative to its competitors is referred to as SWOT which stands for:

Favorable trade policies,deregulation of industry,and common marketing regulations are examples of __________________ globalization forces.

Information access creates demand that would not have existed before and it restricts the power of governments to influence consumer choice.

Which of the following is one of the four ways of developing a global product policy to streamline manufacturing (thus lowering manufacturing cost without Sacrificing marketing flexibility)?

Characterize global marketing strategy.Indicate how it is a separate and distinct form of strategy.

Which of the following would NOT be one of the factors that has persuaded many multinational firms to pursue true global strategies?

In a hypercompetitive environment,a firm competes on the basis of the following factors EXCEPT:

Traditionally,___________________ has been concentrated in the headquarters country of a global company.

Cost forces depend on the _____________ of the business.

People in India watching CNN and Star TV now know instantaneously what is happening in the world.Such information access creates demand that would not have Existed before and it restricts the power of governments to influence consumer choice. This would is an example of:

________________________ determine the rivalry among existing firms.

EDI stands for:

The strength of Intel as a dominant producer of microprocessors would be an example of ______________________ in the PC industry.

___________________ forces raise the globalization potential of their industry and spur the need for a response on the global strategy levels.

Intel is an example of how the bargaining power of _____________ can change the structure of industries.

The multidimensional nature of competitive industry structure includes the following EXCEPT:

There is a huge middle-class being developed in Big Emerging Markets (BEMs).

The concept of creative destruction assumes continuous change.This is a basic assumption behind the concept of __________________ ,where The firm's focus is on disrupting the market.