Question 1

Identify and briefly discuss the various factors/forces which determine the globalization of potential industries.Indicate common examples of each.

Accepted Answer

a.Market globalization forces--these for

Question 2

Firms using a niche strategy do not focus on highly specialized segments.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following support the action of being first-mover?

Accepted Answer

A) infrastructure is there for you to develop as you wish 
B) cutting edge technology within the company 
C) uncertainties of customer desires 
D) once in,you can rest on your laurels as market leader 
E) none of the above 
A) infrastructure is there for you to develop as you wish 
B) cutting edge technology within the company 
C) uncertainties of customer desires 
D) once in,you can rest on your laurels as market leader 
E) none of the above

Question 4

Some common market forces are global economies of scale and scope and a steep
experience curve.

Accepted Answer

A) True 
 B)False

Question 5

Consumers in BEMs are not aware of global products and global standards.

Accepted Answer

A) True 
 B)False

Question 6

Estee Lauder has successfully responded to the needs of different market.This strategy is influenced by:

Accepted Answer

A) mail-focused approach. 
B) linear-focused approach. 
C) game-focused approach. 
D) customer-focused approach. 
E) Internet-focused approach. 
A) mail-focused approach. 
B) linear-focused approach. 
C) game-focused approach. 
D) customer-focused approach. 
E) Internet-focused approach.

Question 7

One of the chief barriers or limits to global marketing is the:

Accepted Answer

A) lack of respect for foreigners. 
B) diversity of local environments. 
C) amount of poor people in the world. 
D) desire for affluent markets. 
E) government control of markets. 
A) lack of respect for foreigners. 
B) diversity of local environments. 
C) amount of poor people in the world. 
D) desire for affluent markets. 
E) government control of markets.

Question 8

____________________ factors can be looked at as opportunities or threats.

Accepted Answer

A) External factors 
B) Company factors 
C) Global factors 
D) Internal factors 
E) Service factors 
A) External factors 
B) Company factors 
C) Global factors 
D) Internal factors 
E) Service factors

Question 9

A key to pursuing a product policy of product design families (or product design standardization)lies in:

Accepted Answer

A) good engineering. 
B) quality control. 
C) good die-casts. 
D) standardization of components. 
E) standardization of labor. 
A) good engineering. 
B) quality control. 
C) good die-casts. 
D) standardization of components. 
E) standardization of labor.

Question 10

Another aspect of global strategy is _________________________:

Accepted Answer

A) interdependency. 
B) limited expansion. 
C) backward expansion. 
D) forward movement. 
E) backward movement. 
A) interdependency. 
B) limited expansion. 
C) backward expansion. 
D) forward movement. 
E) backward movement.

Question 11

When applying the concept of a ________________,banks in Europe and Asia have already surpassed those in the United States.

Accepted Answer

A) black market 
B) slow market 
C) backward market 
D) grey market 
E) lead market 
A) black market 
B) slow market 
C) backward market 
D) grey market 
E) lead market

Question 12

When Canon designed its AE-1 camera and newer models,it built in a common set of features that were demanded by global customers.This would be an
Example of which of the following product policies?

Accepted Answer

A) core components standardization 
B) core components miniaturization 
C) product design families 
D) universal product with all features 
E) universal product with different positioning 
A) core components standardization 
B) core components miniaturization 
C) product design families 
D) universal product with all features 
E) universal product with different positioning

Question 13

Which of the following would NOT be considered a competitive driver with respect to industry globalization forces?

Accepted Answer

A) more countries as key battlegrounds 
B) globalized financial markets 
C) interdependence in some industries 
D) establishment of world brands 
E) increase in global strategic alliances 
A) more countries as key battlegrounds 
B) globalized financial markets 
C) interdependence in some industries 
D) establishment of world brands 
E) increase in global strategic alliances

Question 14

Cost globalization forces include the following EXCEPT:

Accepted Answer

A) political parties of host countries. 
B) global economies of scale and scope. 
C) accelerating technology innovations. 
D) shorter product life cycle. 
E) high product development costs. 
A) political parties of host countries. 
B) global economies of scale and scope. 
C) accelerating technology innovations. 
D) shorter product life cycle. 
E) high product development costs.

Question 15

Which of the following poses the threat of the most profound change to an industry?

Accepted Answer

A) government intervention 
B) threat of substitute products 
C) bargaining power of suppliers 
D) hypercompetition 
E) bargaining power of channel members 
A) government intervention 
B) threat of substitute products 
C) bargaining power of suppliers 
D) hypercompetition 
E) bargaining power of channel members

Question 16

With respect to industry globalization forces,________________ depend on the nature of customer behavior and the structure of channels of distribution.

Accepted Answer

A) cost forces 
B) competitive forces 
C) quality forces 
D) government forces 
E) market forces 
A) cost forces 
B) competitive forces 
C) quality forces 
D) government forces 
E) market forces

Question 17

In today's global business,country borders have become increasingly irrelevant.Of all the forces chipping away at those boundaries,perhaps the most important is the
__________________________.

Accepted Answer

A) flow of competition 
B) flow of power 
C) flow of education 
D) flow of intellectual capital 
E) flow of information 
A) flow of competition 
B) flow of power 
C) flow of education 
D) flow of intellectual capital 
E) flow of information

Question 18

Import tariffs and quotas,nontariff barriers,export subsidies,and local content requirements are all examples of which kind of industry globalization driver?

Accepted Answer

A) cost forces 
B) competitive forces 
C) quality forces 
D) government forces 
E) market forces 
A) cost forces 
B) competitive forces 
C) quality forces 
D) government forces 
E) market forces

Question 19

The chief executive officer of a firm can know the previous day's sales down to a penny because of the increased capacity of information technology.This leads to __________.

Accepted Answer

A) lags 
B) real-time management 
C) cyclical trends 
D) confusion in strategic planning 
E) None of the above 
A) lags 
B) real-time management 
C) cyclical trends 
D) confusion in strategic planning 
E) None of the above

Question 20

Differences in country costs,high product development costs,and fast-changing technology would all be examples of what kind of industry globalization forces?

Accepted Answer

A) cost forces 
B) competitive forces 
C) quality forces 
D) government forces 
E) market forces 
A) cost forces 
B) competitive forces 
C) quality forces 
D) government forces 
E) market forces

Identify and briefly discuss the various factors/forces which determine the globalization of potential industries.Indicate common examples of each.

Firms using a niche strategy do not focus on highly specialized segments.

Which of the following support the action of being first-mover?

Some common market forces are global economies of scale and scope and a steep experience curve.

Consumers in BEMs are not aware of global products and global standards.

Estee Lauder has successfully responded to the needs of different market.This strategy is influenced by:

One of the chief barriers or limits to global marketing is the:

____________________ factors can be looked at as opportunities or threats.

A key to pursuing a product policy of product design families (or product design standardization)lies in:

Another aspect of global strategy is _________________________:

When applying the concept of a ________________,banks in Europe and Asia have already surpassed those in the United States.

When Canon designed its AE-1 camera and newer models,it built in a common set of features that were demanded by global customers.This would be an Example of which of the following product policies?

Which of the following would NOT be considered a competitive driver with respect to industry globalization forces?

Cost globalization forces include the following EXCEPT:

Which of the following poses the threat of the most profound change to an industry?

With respect to industry globalization forces,________________ depend on the nature of customer behavior and the structure of channels of distribution.

In today's global business,country borders have become increasingly irrelevant.Of all the forces chipping away at those boundaries,perhaps the most important is the __________________________.

Import tariffs and quotas,nontariff barriers,export subsidies,and local content requirements are all examples of which kind of industry globalization driver?

The chief executive officer of a firm can know the previous day's sales down to a penny because of the increased capacity of information technology.This leads to __________.

Differences in country costs,high product development costs,and fast-changing technology would all be examples of what kind of industry globalization forces?

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

Exam 8: Global Marketing Strategies

Identify and briefly discuss the various factors/forces which determine the globalization of potential industries.Indicate common examples of each.

Firms using a niche strategy do not focus on highly specialized segments.

Which of the following support the action of being first-mover?

Some common market forces are global economies of scale and scope and a steep experience curve.

Consumers in BEMs are not aware of global products and global standards.

Estee Lauder has successfully responded to the needs of different market.This strategy is influenced by:

One of the chief barriers or limits to global marketing is the:

____________________ factors can be looked at as opportunities or threats.

A key to pursuing a product policy of product design families (or product design standardization)lies in:

Another aspect of global strategy is _________________________:

When applying the concept of a ________________,banks in Europe and Asia have already surpassed those in the United States.

When Canon designed its AE-1 camera and newer models,it built in a common set of features that were demanded by global customers.This would be an Example of which of the following product policies?

Which of the following would NOT be considered a competitive driver with respect to industry globalization forces?

Cost globalization forces include the following EXCEPT:

Which of the following poses the threat of the most profound change to an industry?

With respect to industry globalization forces,________________ depend on the nature of customer behavior and the structure of channels of distribution.

In today's global business,country borders have become increasingly irrelevant.Of all the forces chipping away at those boundaries,perhaps the most important is the __________________________.

Import tariffs and quotas,nontariff barriers,export subsidies,and local content requirements are all examples of which kind of industry globalization driver?

The chief executive officer of a firm can know the previous day's sales down to a penny because of the increased capacity of information technology.This leads to __________.

Differences in country costs,high product development costs,and fast-changing technology would all be examples of what kind of industry globalization forces?

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters