Exam 10: Consumer Choice and Behavioral Economics

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Quantity of Soup (cups) Total Utility Quantity of Sandwiches Total Utility 1 40 1 45 2 60 2 75 3 72 3 102 4 82 4 120 5 88 5 135 6 90 6 145 Table 10-2 above shows Keira's utility from soup and sandwiches.The price of soup is $2 per cup and the price of a sandwich is $3.Keira has $18 to spend on these two goods. -Refer to Table 10-2.Holding prices constant,when Keira's income changed from $18 to $23,her utility maximizing bundle changed.Based on your answers to her optimal choices at the two income levels,what type of goods are soup and sandwiches?

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Figure 10-1 Figure 10-1   -Refer to Figure 10-1.When the price of hoagies increases from $5.00 to $5.75,quantity demanded decreases from Q1 to Q0.This change in quantity demanded is due to -Refer to Figure 10-1.When the price of hoagies increases from $5.00 to $5.75,quantity demanded decreases from Q1 to Q0.This change in quantity demanded is due to

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Terence has $50 per week to spend on Subway sandwiches and milkshakes.The price of a Subway sandwich is $5 and the price of a milkshake is $4.He buys 6 sandwiches and 5 milkshakes.The marginal utility of the 6th sandwich = 25 and the marginal utility of the 5th milkshake = 24.Which of the following is true?

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A curve that shows combinations of consumption bundles that give a consumer the same utility is called

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If by purchasing more apples and fewer oranges you increase your total utility,then apples must be cheaper than oranges.

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What did economists Robert Jensen and Nolan Miller determine must be true for a good to be a Giffen good,where the income effect is larger than its substitution effect?

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A network externality occurs when

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Marginal utility can be

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Which of the following statements describes economists' attitudes regarding the influence of social factors on the choices consumers make?

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Figure 10-6 Figure 10-6   The above panels show various combinations of indifference curves and budget constraints for two products: Popcorn and Candy. -Refer to Figure 10-6.A change in the price of candy only is shown in The above panels show various combinations of indifference curves and budget constraints for two products: Popcorn and Candy. -Refer to Figure 10-6.A change in the price of candy only is shown in

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A consumer's utility-maximizing combination of goods is given by the bundle that corresponds to the highest point on his indifference curve.

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Wilbur Rickhiser,a financial advisor,recently told one of his clients: "The biggest mistake you can make is to hold onto a stock for too long in order to avoid a loss.Let's say you bought a stock for $50 per share but that six months later the price fell to $40 after a poor earnings report.Many of my clients in this situation will hold the stock,hoping the price will later rise above $50.In most cases like this the price does not rise and may even fall.You must know when to cut your losses." Which of the following is the best explanation for Rickhiser's advice?

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Maurice Allais,Reinhard Selten,and Vernon Smith all were awarded the Nobel Prize in Economics in part because

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Article Summary The use of celebrities to endorse products remains a popular way for many companies to attract customers and keep their products relevant to their customers.The article discusses five factors that must be examined by a company when choosing a celebrity to endorse its product: 1.The cost of a superstar versus the value of a rising star 2.Finding a good fit between the celebrity and the image of the brand 3.Choosing someone who will promote the brand 4.Identifying valid metrics to measure success 5.The future appeal of the celebrity Carefully chosen celebrity endorsements have proven to influence customers and enhance a brand's reputation,but as the list indicates,not all celebrities are the right fit for all products. -Refer to the Article Summary.One explanation for the increase in product sales because of celebrity endorsements is that people seem to receive ________ from goods they believe are popular.

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Figure 10-8 Figure 10-8   -Refer to Figure 10-8.If the price of biscotti is $1.50 and the price of a cappuccino is $3.00,what is the slope of the budget constraint? -Refer to Figure 10-8.If the price of biscotti is $1.50 and the price of a cappuccino is $3.00,what is the slope of the budget constraint?

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Suppose the consumer's income increases while the prices of the goods remain constant.Then the

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Sunk costs

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Total utility is constant along a given indifference curve.

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The demand curve for a Giffen good is

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Figure 10-4 Figure 10-4   -Refer to Figure 10-4.What is the marginal rate of substitution for one bar of chocolate between h and j? -Refer to Figure 10-4.What is the marginal rate of substitution for one bar of chocolate between h and j?

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