Exam 10: Consumer Choice and Behavioral Economics

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One reason college students do not study enough to get high grades is that they are unrealistic about their future behavior.

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Music writer Anthony Kuzminski praised rock star Tom Petty in a 2007 article in the online Unrated Magazine.Kuzminski wrote: "Something Petty never can get enough credit for is his fan-friendly attitude.He kept ticket prices for [his concerts] at $50 when other acts this summer are charging upwards of $100 for stadium gigs.Petty could charge more,but he doesn't see the point.He has stated time and time again he still makes millions when he's on the road,regardless of his ticket prices.He is the last of the fan friendly rock stars out there." Use economic reasoning to write a rationale for Tom Petty's decision to charge prices for his band's ("Tom Petty and the Heartbreakers")concerts that are less than market clearing prices. Source: Anthony Kuzminski,"Tom Petty & The Heartbreakers at the Vic Theater" http://www.unratedmagazine.com/

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Alan Krueger conducted a survey of fans at the 2001 Super Bowl who purchased tickets to the game for $325 or $400.Krueger found that (a)94 percent of those surveyed would not have paid $3,000 for their tickets,and (b)92 percent of those surveyed would not have sold their tickets for $3,000.These results are an example of

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What is an indifference curve? Why can indifference curves never cross?

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Figure 10-6 Figure 10-6   The above panels show various combinations of indifference curves and budget constraints for two products: Popcorn and Candy. -Refer to Figure 10-6.A change in the price of popcorn only is shown in The above panels show various combinations of indifference curves and budget constraints for two products: Popcorn and Candy. -Refer to Figure 10-6.A change in the price of popcorn only is shown in

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Grace Makutsi finally bought a pair of blue shoes that she had been coveting for a long time.In less than a week she discovered that the shoes were uncomfortable.Grace went back to wearing her old pair and stashed away the new pair.When asked by her boss,Mme.Ramotswe,why does she not simply give away the new pair,she said: "But I paid so much for them." Grace's behavior

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What is the endowment effect?

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The slope of the indifference curve is referred to as

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The additional utility that George receives from consuming one more slice of pizza is called

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Avner is maximizing total utility by buying sports magazines and protein supplements.For him to buy more sports magazines

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Consumers have to make tradeoffs in deciding what to consume because

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All consumption bundles along a given indifference curve are equally desirable.

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A common mistake made by consumers is the failure to take into account the monetary costs of their actions.

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If your total satisfaction increases when you consume another unit,your marginal utility must be

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Quantity of Burgers Marginal Utility Quantity of Pepsi Marginal Utility 1 20 1 30 2 14 2 10 3 10 3 7 4 3 4 5 5 1 5 1 6 -5 6 0 7 -10 7 -4 Table 10-6 lists Jay's marginal utilities for burgers and Pepsi.Jay has $7 to spend on these two goods.The price of a burger is $2 and the price of a can of Pepsi is $1. -Refer to Table 10-6.If Jay can eat all the burgers he wants for free,how many burgers will he consume?

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An advantage of Microsoft Windows is its compatibility with the widest range of hardware and software.The dominance of Windows is self-reinforcing: hardware and software manufacturers ensure that their products are compatible with Windows in order to have access to the large number of Windows users.Which principle best describes this scenario?

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The substitution effect of a decrease in the price of movie tickets results in

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Why do many film processing companies have a policy of printing every picture on a roll of film or a memory card,even if the picture is very fuzzy and customers are allowed to ask for refunds on any pictures they do not like?

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If a consumer receives 20 units of utility from consuming two candy bars,and 25 units of utility from consuming three candy bars,the marginal utility of the second candy bar is

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Farah has $100 to spend each month on bread and chicken.Suppose the price of bread is $4 a loaf and the price of chicken is $5 per pound. a.Draw her budget constraint and label it BC0.Put bread on the horizontal axis and chicken on the vertical axis.Be sure to identify the intercept values. b.Suppose Farah is a utility maximizer and she consumes 10 loaves of bread and 12 pounds of chicken.On the same graph you drew in part (a),draw an indifference curve to identify her optimal bundle.Label this bundle "E." c.Is her budget exhausted? Verify your answer. d.Now suppose Farah's income falls to so that she can now devote $80 to the two goods.Prices however remain unchanged.In the same diagram,graph her new budget constraint and label it BC1.Be sure to identify any new intercept values. e.Following the change in income,can Farah consume the same bundle "E"? Explain your answer. f.What must happen to her total utility following the decrease in her income?

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