Question 1

of the following are time periods that the U.S.economy experienced a period of recession EXCEPT:

Accepted Answer

A)  1973−1975 
B)  1981−1982 
C)  1990−1991 
D)  2007−2009 
E)  2010−2011 (as of late-2011) 
A)  1973−1975 
B)  1981−1982 
C)  1990−1991 
D)  2007−2009 
E)  2010−2011 (as of late-2011)

Question 2

statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people and adjacent territory that has a high degree of social and economic integration is referred to as a

Accepted Answer

A)  micropolitan statistical area. 
B)  metropolitan statistical area. 
C)  consolidated metropolitan statistical area. 
D)  megapolitan statistical area. 
E)  metropolitan division. 
A)  micropolitan statistical area. 
B)  metropolitan statistical area. 
C)  consolidated metropolitan statistical area. 
D)  megapolitan statistical area. 
E)  metropolitan division.

Question 3

1970,the typical U.S.household earned about $8,700.In 2009,the typical U.S.household earned about $49,777.If adjusted for inflation,the gross income of the typical U.S.household in 2009 relative to 1970 has __________.

Accepted Answer

A)  increased dramatically 
B)  increased somewhat 
C)  remained relatively stable 
D)  decreased somewhat 
E)  decreased dramatically 
A)  increased dramatically 
B)  increased somewhat 
C)  remained relatively stable 
D)  decreased somewhat 
E)  decreased dramatically

Question 4

HTC Thunderbolt Ad
-Which generational cohort is the HTC Thunderbolt ad above most likely trying to reach?

Accepted Answer

A)  Generation X 
B)  baby boomers 
C)  Generation Z 
D)  baby busters 
E)  Generation Y 
A)  Generation X 
B)  baby boomers 
C)  Generation Z 
D)  baby busters 
E)  Generation Y

Question 5

Generics Photo
-the Generics photo above,the manufacturers of these products are concerned that their brand names will become generic.The legislation most likely to address this issue is the __________.

Accepted Answer

A)  Sherman Antitrust Act 
B)  Patent Act 
C)  Clayton Act 
D)  Lanham Act 
E)  Miller-Tydings Act 
A)  Sherman Antitrust Act 
B)  Patent Act 
C)  Clayton Act 
D)  Lanham Act 
E)  Miller-Tydings Act

Question 6

Barriers to entry include capital requirements,switching costs,advertising expenditures,and

Accepted Answer

A)  personnel shortages. 
B)  distribution access. 
C)  field of experience. 
D)  inventory deficits. 
E)  prior enterprise failures. 
A)  personnel shortages. 
B)  distribution access. 
C)  field of experience. 
D)  inventory deficits. 
E)  prior enterprise failures.

Question 7

owner of your local KFC franchise had a good year with rising revenues and reduced operating costs that resulted in a personal income of approximately $100,000.One-third of that was taken for local,state,and federal income taxes and another third went to pay for a home mortgage,car payments,food,clothing,and other necessities.What is the remaining third called?

Accepted Answer

A)  gross income 
B)  bonus income 
C)  discretionary income 
D)  disposable income 
E)  profit 
A)  gross income 
B)  bonus income 
C)  discretionary income 
D)  disposable income 
E)  profit

Question 8

factors contributed to changes in attitudes of women during the past thirty years?

Accepted Answer

Several factors have contributed to the

Question 9

compared to baby boomers,members of Generation X are more likely to invest their money in __________.

Accepted Answer

A)  entertainment 
B)  non-durables 
C)  discretionary spending 
D)  diamonds 
E)  real estate 
A)  entertainment 
B)  non-durables 
C)  discretionary spending 
D)  diamonds 
E)  real estate

Question 10

first major federal legislation passed to encourage competition in the United States was the

Accepted Answer

A)  Sherman Antitrust Act. 
B)  Lanham Act. 
C)  Federal Trade Commission Act. 
D)  Robinson-Patman Act. 
E)  Clayton Act. 
A)  Sherman Antitrust Act. 
B)  Lanham Act. 
C)  Federal Trade Commission Act. 
D)  Robinson-Patman Act. 
E)  Clayton Act.

Question 11

millennials,environmental sustainability means __________.

Accepted Answer

A)  engaging in free market economics with fair but limited regulations to manage exchange relationships 
B)  social responsibility, or having organizations being accountable to society for their actions 
C)  exploiting a nation's natural resources for the betterment of its society 
D)  executing a "drill baby drill" strategy regarding oil and natural gas exploration to make the United States energy independent 
E)  seeking "brown" jobs in agriculture that emphasize economies of scale in farming and ranching 
A)  engaging in free market economics with fair but limited regulations to manage exchange relationships 
B)  social responsibility, or having organizations being accountable to society for their actions 
C)  exploiting a nation's natural resources for the betterment of its society 
D)  executing a "drill baby drill" strategy regarding oil and natural gas exploration to make the United States energy independent 
E)  seeking "brown" jobs in agriculture that emphasize economies of scale in farming and ranching

Question 12

consumers are committed to brands with a strong link to social action.An example of this would be

Accepted Answer

A)  McDonald's "I'm Lovin' It" campaign. 
B)  Brita's "Filter for Good" campaign. 
C)  Diesel's "Be Stupid" campaign. 
D)  Liz Claiborne's "Claiborne for Men" campaign. 
E)  Samsung's "The Jitterbug" campaign. 
A)  McDonald's "I'm Lovin' It" campaign. 
B)  Brita's "Filter for Good" campaign. 
C)  Diesel's "Be Stupid" campaign. 
D)  Liz Claiborne's "Claiborne for Men" campaign. 
E)  Samsung's "The Jitterbug" campaign.

Question 13

Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?

Accepted Answer

A)  regulatory 
B)  technological 
C)  competitive 
D)  economic 
E)  social 
A)  regulatory 
B)  technological 
C)  competitive 
D)  economic 
E)  social

Question 14

Which of the following is an example of how Generation Y members are different from other generations?

Accepted Answer

A)  They are parents of the baby boomers. 
B)  They represent the first generation that has less than the previous generation. 
C)  They represent the greatest generation: parents of post-WWII babies. 
D)  They have little interest in communication relative to other generations. 
E)  They are attracted to purposeful work where they have control. 
A)  They are parents of the baby boomers. 
B)  They represent the first generation that has less than the previous generation. 
C)  They represent the greatest generation: parents of post-WWII babies. 
D)  They have little interest in communication relative to other generations. 
E)  They are attracted to purposeful work where they have control.

Question 15

Which of the following trends identified in an environmental scan is a regulatory trend?

Accepted Answer

A)  Digital TVs, tablet devices, and smartphones will become increasingly connected. 
B)  Partnerships, collaborations, and co-creation of value will become important dimensions of business rivalry. 
C)  The U.S., Japan, China, and the E.U. countries will increase investments in sustainable living structures. 
D)  Health consciousness will lead to more public and private smoke-free areas. 
E)  Global media consumption (online and social) will continue to grow dramatically. 
A)  Digital TVs, tablet devices, and smartphones will become increasingly connected. 
B)  Partnerships, collaborations, and co-creation of value will become important dimensions of business rivalry. 
C)  The U.S., Japan, China, and the E.U. countries will increase investments in sustainable living structures. 
D)  Health consciousness will lead to more public and private smoke-free areas. 
E)  Global media consumption (online and social) will continue to grow dramatically.

Question 16

example of a dramatic __________ change is the increasing use of e-readers like Amazon's Kindle and tablet devices like Apple's iPad to read digital books.

Accepted Answer

A)  managerial 
B)  technological 
C)  ethical 
D)  regulatory 
E)  economic 
A)  managerial 
B)  technological 
C)  ethical 
D)  regulatory 
E)  economic

Question 17

Which of the following statements is most accurate?

Accepted Answer

A)  Racial and ethnic groups are equally dispersed throughout the United States. 
B)  Racial and ethnic groups do not respond to multicultural marketing programs since they are similar to Caucasians in terms of their attitudes and behaviors. 
C)  Organizations that target racial and ethnic groups tend to separate their multicultural marketing efforts from their regional marketing activities. 
D)  Racial and ethnic groups tend to be concentrated in geographic regions in the United States. 
E)  Due to the "melting pot" effect, racial and ethnic groups in the United States tend to have very similar attitudes, communication preferences, and lifestyles because they have been effectively assimilated within the population. 
A)  Racial and ethnic groups are equally dispersed throughout the United States. 
B)  Racial and ethnic groups do not respond to multicultural marketing programs since they are similar to Caucasians in terms of their attitudes and behaviors. 
C)  Organizations that target racial and ethnic groups tend to separate their multicultural marketing efforts from their regional marketing activities. 
D)  Racial and ethnic groups tend to be concentrated in geographic regions in the United States. 
E)  Due to the "melting pot" effect, racial and ethnic groups in the United States tend to have very similar attitudes, communication preferences, and lifestyles because they have been effectively assimilated within the population.

Question 18

marketing,the form of competition that occurs when only one firm sells the product is referred to as __________.

Accepted Answer

A)  pure competition 
B)  a megopoly 
C)  an oligopoly 
D)  monopolistic competition 
E)  pure monopoly 
A)  pure competition 
B)  a megopoly 
C)  an oligopoly 
D)  monopolistic competition 
E)  pure monopoly

Question 19

Boeing,Northrup Grumman,and Lockheed Martin control the vast majority of the U.S.defense contractor industry.In terms of the form of competition,this industry is an example of a(n)__________.

Accepted Answer

A)  oligopoly 
B)  trilateral monopoly 
C)  monopoly 
D)  pure competition 
E)  monopolistic competition 
A)  oligopoly 
B)  trilateral monopoly 
C)  monopoly 
D)  pure competition 
E)  monopolistic competition

Question 20

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as __________.

Accepted Answer

A)  substitute firms 
B)  target markets 
C)  complementary firms 
D)  cross product marketers 
E)  competition 
A)  substitute firms 
B)  target markets 
C)  complementary firms 
D)  cross product marketers 
E)  competition

Exam 3: Scanning the Marketing Environment

of the following are time periods that the U.S.economy experienced a period of recession EXCEPT:

statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people and adjacent territory that has a high degree of social and economic integration is referred to as a

1970,the typical U.S.household earned about $8,700.In 2009,the typical U.S.household earned about $49,777.If adjusted for inflation,the gross income of the typical U.S.household in 2009 relative to 1970 has __________.

HTC Thunderbolt Ad -Which generational cohort is the HTC Thunderbolt ad above most likely trying to reach?

Generics Photo -the Generics photo above,the manufacturers of these products are concerned that their brand names will become generic.The legislation most likely to address this issue is the __________.

Barriers to entry include capital requirements,switching costs,advertising expenditures,and

factors contributed to changes in attitudes of women during the past thirty years?

compared to baby boomers,members of Generation X are more likely to invest their money in __________.

first major federal legislation passed to encourage competition in the United States was the

millennials,environmental sustainability means __________.

consumers are committed to brands with a strong link to social action.An example of this would be

Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?

Which of the following is an example of how Generation Y members are different from other generations?

Which of the following trends identified in an environmental scan is a regulatory trend?

example of a dramatic __________ change is the increasing use of e-readers like Amazon's Kindle and tablet devices like Apple's iPad to read digital books.

Which of the following statements is most accurate?

marketing,the form of competition that occurs when only one firm sells the product is referred to as __________.

Boeing,Northrup Grumman,and Lockheed Martin control the vast majority of the U.S.defense contractor industry.In terms of the form of competition,this industry is an example of a(n)__________.

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as __________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

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