Question 1

__________ is an Internet-based network used within the boundaries of an organization.

Accepted Answer

A)  web exchange 
B)  commercial online service 
C)  extranet 
D)  Internet service provider 
E)  intranet 
A)  web exchange 
B)  commercial online service 
C)  extranet 
D)  Internet service provider 
E)  intranet

Question 2

concern for obtaining the best quality,features,and performance of a product or service for a given price is called

Accepted Answer

A)  customer value. 
B)  the value proposition. 
C)  buyer-centric excellence. 
D)  purchasing value. 
E)  value consciousness. 
A)  customer value. 
B)  the value proposition. 
C)  buyer-centric excellence. 
D)  purchasing value. 
E)  value consciousness.

Question 3

population explosion has occurred

Accepted Answer

A)  primarily in the developing countries of Latin America, Asia, and Africa. 
B)  evenly throughout the world. 
C)  primarily in the United States due to high birth rates and immigration. 
D)  primarily in the countries of the European Union due to high birth rates and immigration. 
E)  primarily in developed countries due to better economic, infrastructure, and healthcare conditions. 
A)  primarily in the developing countries of Latin America, Asia, and Africa. 
B)  evenly throughout the world. 
C)  primarily in the United States due to high birth rates and immigration. 
D)  primarily in the countries of the European Union due to high birth rates and immigration. 
E)  primarily in developed countries due to better economic, infrastructure, and healthcare conditions.

Question 4

of the following statements are true EXCEPT:

Accepted Answer

A)  Only 21 percent of American households consist of married couples with children. 
B)  Parents close to retirement typically refuse to allow their parents or children to move in with them-they like their "empty nest" lifestyle. 
C)  The increase in unmarried partner households is likely due to the current economic downturn. 
D)  Today, most divorced couples choose to remarry rather than remaining in single person households, with or without children. 
E)  Currently, many young people are postponing marriage and parenthood. 
A)  Only 21 percent of American households consist of married couples with children. 
B)  Parents close to retirement typically refuse to allow their parents or children to move in with them-they like their "empty nest" lifestyle. 
C)  The increase in unmarried partner households is likely due to the current economic downturn. 
D)  Today, most divorced couples choose to remarry rather than remaining in single person households, with or without children. 
E)  Currently, many young people are postponing marriage and parenthood.

Question 5

the five environmental forces that have an impact on an organization as well as its suppliers and customers.Provide examples of factors that might be examined as part of environmental scanning for each of those forces.

Accepted Answer

The following environmental forces have

Question 6

Which of the following statements regarding social forces is most accurate?

Accepted Answer

A)  Social forces can have a dramatic impact on marketing strategy. 
B)  As a social force, consumer incomes have more impact on marketing strategy than demographics. 
C)  Social forces within an organization motivate employees to improve their productivity. 
D)  Social forces determine all the other environmental forces that affect an organization. 
E)  Of all the environmental forces, social forces are the easiest for a marketer to manipulate. 
A)  Social forces can have a dramatic impact on marketing strategy. 
B)  As a social force, consumer incomes have more impact on marketing strategy than demographics. 
C)  Social forces within an organization motivate employees to improve their productivity. 
D)  Social forces determine all the other environmental forces that affect an organization. 
E)  Of all the environmental forces, social forces are the easiest for a marketer to manipulate.

Question 7

Predicting the future in terms of environmental scanning requires assumptions about

Accepted Answer

A)  the total potential investment required to achieve the company's goals. 
B)  the total potential revenues that could be generated as a result of additional investment now. 
C)  the number of years the trends will continue and the factors that cause these trends to change. 
D)  the skills the marketing department has to be able uncover trends in the marketplace. 
E)  the effectiveness of the tools employed, such as scenario casting. 
A)  the total potential investment required to achieve the company's goals. 
B)  the total potential revenues that could be generated as a result of additional investment now. 
C)  the number of years the trends will continue and the factors that cause these trends to change. 
D)  the skills the marketing department has to be able uncover trends in the marketplace. 
E)  the effectiveness of the tools employed, such as scenario casting.

Question 8

Emily had an excellent year as a saleswoman in 2011,earning $97,000.She paid $17,000 for "necessities" such as mortgage,food,and clothing.She was given a six-week,all expenses paid vacation by the company for her sales performance that had a value of $9,000.Her state and federal income taxes totaled $24,000.What was her discretionary income?

Accepted Answer

A)  $41,000 
B)  $56,000 
C)  $65,000 
D)  $73,000 
E)  There is not enough data provided to calculate her discretionary income. 
A)  $41,000 
B)  $56,000 
C)  $65,000 
D)  $73,000 
E)  There is not enough data provided to calculate her discretionary income.

Question 9

purpose of copyright law is to

Accepted Answer

A)  provide incentives for increased competition. 
B)  give inventors the right to exclude others from making, using, or selling products that infringe the patented invention. 
C)  level the playing field between inventors who work for large corporations and those who work on their own. 
D)  guarantee the quality and safety of any product produced or distributed in the United States. 
E)  give an author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work. 
A)  provide incentives for increased competition. 
B)  give inventors the right to exclude others from making, using, or selling products that infringe the patented invention. 
C)  level the playing field between inventors who work for large corporations and those who work on their own. 
D)  guarantee the quality and safety of any product produced or distributed in the United States. 
E)  give an author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.

Question 10

of the following statements about these social networks are true EXCEPT:

Accepted Answer

A)  Facebook contains user-generated content that each member supplies to the Web service. 
B)  Digg allows people to share articles. 
C)  Ning allows users to create custom social websites. 
D)  Google is increasingly becoming a fierce competitor to Facebook as a depository of society's information. 
E)  Today, MySpace is the largest social networking website. 
A)  Facebook contains user-generated content that each member supplies to the Web service. 
B)  Digg allows people to share articles. 
C)  Ning allows users to create custom social websites. 
D)  Google is increasingly becoming a fierce competitor to Facebook as a depository of society's information. 
E)  Today, MySpace is the largest social networking website.

Question 11

of the world's largest publishers was totally unprepared for recent increases in the demand for digital books.During 2011,the sale of e-books exceeded the sales of traditional printed paperback books for the first time.If the publisher had __________,it would have been more prepared for this shift in demand.

Accepted Answer

A)  optimized its distribution by eliminating local and chain store bookstores (like Borders) that failed to meet their sales quotas 
B)  noticed the change in the demographics of book readers in general 
C)  noticed the behavioral changes in moviegoers, who now prefer to view 3D movies in IMAX theaters 
D)  shifted funds from product development to advertising 
E)  tracked, as part of its ongoing environmental scanning activities, the sales of e-books sold by other publishers as well as e-book readers sold by Amazon.com (Kindle) and Barnes and Noble (Nook) 
A)  optimized its distribution by eliminating local and chain store bookstores (like Borders) that failed to meet their sales quotas 
B)  noticed the change in the demographics of book readers in general 
C)  noticed the behavioral changes in moviegoers, who now prefer to view 3D movies in IMAX theaters 
D)  shifted funds from product development to advertising 
E)  tracked, as part of its ongoing environmental scanning activities, the sales of e-books sold by other publishers as well as e-book readers sold by Amazon.com (Kindle) and Barnes and Noble (Nook)

Question 12

metropolitan division

Accepted Answer

A)  can be divided into even smaller units called micropolitan divisions. 
B)  is called a metropolitan megamarket if it has a population of 1,000,000 or more. 
C)  can be divided into even smaller units called metroplex divisions. 
D)  is part of a metropolitan statistical area that contains a population of 2.5 million or more. 
E)  has its own zip code to reflect the U.S. Postal Service designation. 
A)  can be divided into even smaller units called micropolitan divisions. 
B)  is called a metropolitan megamarket if it has a population of 1,000,000 or more. 
C)  can be divided into even smaller units called metroplex divisions. 
D)  is part of a metropolitan statistical area that contains a population of 2.5 million or more. 
E)  has its own zip code to reflect the U.S. Postal Service designation.

Question 13

car collector,Mr.F.Hansen,who said his 1975 Chevrolet Corvette was certified as the last Corvette convertible to be produced,sued General Motors to stop it from manufacturing any more of the convertible sports cars.The suit also requested $1.5 million in damages.Hansen claimed he bought the car for its collector's value.It came with a letter from GM dated August 25,1975,which said that the car was "the last Corvette convertible that General Motors Corp.would ever manufacture." Hansen said the value of his car has been decreasing ever since GM resumed manufacturing Corvette convertibles in 1985.If the court ruled in favor of Mr.Hansen,what general type of regulation would such a ruling represent?

Accepted Answer

A)  protecting companies from one another 
B)  protecting consumers from unfair trade practices 
C)  protecting the future interests of society from dangerous business practices 
D)  protecting consumers from one another 
E)  protecting businesses from unfair consumer practices 
A)  protecting companies from one another 
B)  protecting consumers from unfair trade practices 
C)  protecting the future interests of society from dangerous business practices 
D)  protecting consumers from one another 
E)  protecting businesses from unfair consumer practices

Question 14

Culture includes values,which vary with age groups.Consumers under 20 years old rank __________ as the third most important cultural value.

Accepted Answer

A)  honesty 
B)  protecting the family 
C)  friendship 
D)  self-esteem 
E)  health and fitness 
A)  honesty 
B)  protecting the family 
C)  friendship 
D)  self-esteem 
E)  health and fitness

Question 15

Technology can change existing products and the ways they are produced.Many companies are using technological developments to allow the __________ of products through the manufacturing cycle several times.

Accepted Answer

A)  pruning 
B)  adding 
C)  recycling 
D)  precycling 
E)  refining 
A)  pruning 
B)  adding 
C)  recycling 
D)  precycling 
E)  refining

Question 16

Since ___________ is regulated by the state or federal government,marketing plays a relatively small role in this setting.

Accepted Answer

A)  pure competition 
B)  a pure monopoly 
C)  an oligopoly 
D)  monopolistic competition 
E)  a megopoly 
A)  pure competition 
B)  a pure monopoly 
C)  an oligopoly 
D)  monopolistic competition 
E)  a megopoly

Question 17

Figure 3-A
-U.S.Office of Management and Budget has developed a classification system that defines geographic areas based on the size of the population that is contained within them.The U.S.Census Bureau uses these statistical areas to collect,tabulate,and publish various reports on demographic profiles and economic activity.Based on Figure 3-A above,which of the following best defines a micropolitan statistical area for the Dallas-Fort Worth geographic area?

Accepted Answer

A)  the counties in the darker shaded areas (e.g. Grayson [Sherman-Denison], Collin, Delta, Dallas, Kaufman, Johnson, Tarrant, Parker, Wise, etc.) 
B)  the cities of Mineral Wells, Gainesville, Bonham, Athens, and Granbury (within their respective counties) in the lighter shaded areas 
C)  the counties of Wise, Parker, Tarrant, and Johnson bounded by the black line 
D)  the Fort Worth-Arlington area (within Tarrant county) that is in the darker shaded area 
E)  the entire set of counties in the light and darker shaded areas 
A)  the counties in the darker shaded areas (e.g. Grayson [Sherman-Denison], Collin, Delta, Dallas, Kaufman, Johnson, Tarrant, Parker, Wise, etc.) 
B)  the cities of Mineral Wells, Gainesville, Bonham, Athens, and Granbury (within their respective counties) in the lighter shaded areas 
C)  the counties of Wise, Parker, Tarrant, and Johnson bounded by the black line 
D)  the Fort Worth-Arlington area (within Tarrant county) that is in the darker shaded area 
E)  the entire set of counties in the light and darker shaded areas

Question 18

agent for John Grisham's newest novel has sold its rights to a British publisher for sales in the United Kingdom and Ireland,to a U.S.publisher for the United States and Canada,and to an Australian publisher for Australia and New Zealand.This is an example of ________.

Accepted Answer

A)  exclusive dealing 
B)  an exclusive territorial distributorship 
C)  a tying arrangement 
D)  a geographic compact 
E)  monopolistic competition 
A)  exclusive dealing 
B)  an exclusive territorial distributorship 
C)  a tying arrangement 
D)  a geographic compact 
E)  monopolistic competition

Question 19

Department of Labor monitors consumer expenditures through its annual Consumer Expenditure Survey.In 2009,consumers spent about 13 percent of their income on food,34 percent on __________,and 3.5 percent on clothes.

Accepted Answer

A)  education 
B)  housing 
C)  vacations 
D)  health care 
E)  transportation 
A)  education 
B)  housing 
C)  vacations 
D)  health care 
E)  transportation

Question 20

Recently,the number of people who attended music concerts,plays,and other live entertainment increased because they had the __________ to enjoy these activities.

Accepted Answer

A)  gross income 
B)  bonus income 
C)  profit 
D)  disposable income 
E)  discretionary income 
A)  gross income 
B)  bonus income 
C)  profit 
D)  disposable income 
E)  discretionary income

__________ is an Internet-based network used within the boundaries of an organization.

concern for obtaining the best quality,features,and performance of a product or service for a given price is called

population explosion has occurred

of the following statements are true EXCEPT:

the five environmental forces that have an impact on an organization as well as its suppliers and customers.Provide examples of factors that might be examined as part of environmental scanning for each of those forces.

Which of the following statements regarding social forces is most accurate?

Predicting the future in terms of environmental scanning requires assumptions about

purpose of copyright law is to

of the following statements about these social networks are true EXCEPT:

metropolitan division

Culture includes values,which vary with age groups.Consumers under 20 years old rank __________ as the third most important cultural value.

Technology can change existing products and the ways they are produced.Many companies are using technological developments to allow the __________ of products through the manufacturing cycle several times.

Since ___________ is regulated by the state or federal government,marketing plays a relatively small role in this setting.

agent for John Grisham's newest novel has sold its rights to a British publisher for sales in the United Kingdom and Ireland,to a U.S.publisher for the United States and Canada,and to an Australian publisher for Australia and New Zealand.This is an example of ________.

Department of Labor monitors consumer expenditures through its annual Consumer Expenditure Survey.In 2009,consumers spent about 13 percent of their income on food,34 percent on __________,and 3.5 percent on clothes.

Recently,the number of people who attended music concerts,plays,and other live entertainment increased because they had the __________ to enjoy these activities.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters

Exam 3: Scanning the Marketing Environment

__________ is an Internet-based network used within the boundaries of an organization.

concern for obtaining the best quality,features,and performance of a product or service for a given price is called

population explosion has occurred

of the following statements are true EXCEPT:

the five environmental forces that have an impact on an organization as well as its suppliers and customers.Provide examples of factors that might be examined as part of environmental scanning for each of those forces.

Which of the following statements regarding social forces is most accurate?

Predicting the future in terms of environmental scanning requires assumptions about

purpose of copyright law is to

of the following statements about these social networks are true EXCEPT:

metropolitan division

Culture includes values,which vary with age groups.Consumers under 20 years old rank __________ as the third most important cultural value.

Technology can change existing products and the ways they are produced.Many companies are using technological developments to allow the __________ of products through the manufacturing cycle several times.

Since ___________ is regulated by the state or federal government,marketing plays a relatively small role in this setting.

agent for John Grisham's newest novel has sold its rights to a British publisher for sales in the United Kingdom and Ireland,to a U.S.publisher for the United States and Canada,and to an Australian publisher for Australia and New Zealand.This is an example of ________.

Department of Labor monitors consumer expenditures through its annual Consumer Expenditure Survey.In 2009,consumers spent about 13 percent of their income on food,34 percent on __________,and 3.5 percent on clothes.

Recently,the number of people who attended music concerts,plays,and other live entertainment increased because they had the __________ to enjoy these activities.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters