Exam 3: Scanning the Marketing Environment

statistical area of at least one urbanized area of 50,000 or more people and adjacent territory that has a high degree of social and economic integration is referred to as a

name given to the group of consumers who are described as self-reliant,supportive of racial and ethnic diversity,and better educated than previous generations is __________.

sudden drop in the average consumer income would be an example of which environmental force?

compared to Generation X,members of Generation Y are more likely to influence

an inflationary economy,the cost to produce and buy products and services __________ as prices __________.

Efforts by manufacturers to avoid waste by decreasing the amount of packaging they use is termed __________.

grassroots movement started in the 1960s to increase the influence,power,and rights of consumers in dealing with institutions is referred to as __________.

Figure 3-A -U.S.Office of Management and Budget has developed a classification system that defines geographic areas based on the size of the population that is contained within them.The U.S.Census Bureau uses these statistical areas to collect,tabulate,and publish various reports on demographic profiles and economic activity.Based on Figure 3-A above,which of the following best defines a metropolitan division within the Dallas-Fort Worth metroplex?

Gross income refers to

generation of children born between 1946 and 1964 is referred to as

a firm or business displays the Better Business Bureau (BBB)Accredited Business logo on its store window or website,it assures consumers that

Medication sensors have been developed that can dispense medicines by circulating within the arteries of the body and sensing when the medication is needed.This is an example of how __________ forces help improve or replace existing products and companies.

Younger members of Generation Y,also known as __________,are determined to make a difference in the world,and by doing so,make the world a better place.

Discretionary income refers to

year,the Parker family used to eat at nice restaurants almost four times a week.Even though Mr.Parker received a 5 percent raise,the cost of living rose by 7 percent.As a result,the family now eats most of their meals at home,dining out only four times a month.This reflects

the director of marketing for Littleton Hospital,you must conduct an environmental scan to help create a five-year marketing plan for the hospital.Which of the following environmental trends should you consider to be the MOST IMPORTANT?

Exurbs are

Office Depot has given its staff wireless tablet devices.When customers inquire about a product,a computer-equipped sales associate can pull up detailed information about the product from the corporate database.In addition,employees at one store can contact employees at another store for advice or information.This is an example of how a(n)__________ can be used to enhance marketing.

Before displaying the BBB Online logo on their websites,participating companies must: (1)be members of their local Better Business Bureau; (2)have been in business for at least one year; (3)have agreed to participate in BBB's advertising self-regulation program; (4)agree to abide by the BBB Code of Business Practices; and (5)

Competition refers to