Exam 3: Scanning the Marketing Environment

Studies of the __________ characteristics of the U.S.population suggest that it is becoming larger,older,and more diverse.

term "minority" is currently defined as "a relatively small group of people who differ from others with respect to race,religion,language,or political persuasion." Why will the term have different implications in the future?

There have been significant cultural changes in the United States over the past 30 years,especially in the attitudes and roles of men and women in the marketplace.The first generational cohort to have NO collective memory of these dramatic changes consists of

is environmental scanning? How is it used in marketing?

2008,Apple filed for and received approval from the U.S.Patent and Trademark Office to trademark the "App Store" name to describe a service that allows its iPhone and iPad customers to purchase and download applications,video games,and other software.Over the past few years,Apple has invested millions in advertising and publicity and customers have purchased millions of dollars of software from its "App Store." However,Amazon.com and Microsoft both claim that Apple does not have exclusive rights to the name because other firms use it to describe their online storefronts where consumers can obtain software for smartphones and tablet devices.Apple has filed lawsuits against these firms,particularly Amazon,for violating its trademark.Why should Apple rigorously protect its "App Store" trademark?

of the following reasons explain the change in adult coffee consumption between 1962 and 2010 EXCEPT:

Culture includes values,which vary with age.Consumers between the ages of 20 to 29 years old rank __________ as the third most important cultural value.

Electronic commerce refers to

of the following statements are true EXCEPT:

__________ is the form of competition where distribution is the only element of the marketing mix that exerts an impact on the firm.

changes in coffee consumption are likely due to all of the following EXCEPT:

Infant Formula Act (1980),the Nutritional Labeling and Education Act (1990),and the Fair Packaging and Labeling Act (1966)are all examples of

social forces of the environment include the demographic characteristics of the population and its __________.

Cloud computing,such as Apple's iCloud,enables businesses and consumers to share one's data or use a firm's software application like Microsoft Office directly from that firm's or a third party's server over the Internet rather than having that data file or program reside on a personal computer.This is an example of a change in the __________ marketing environment.

purpose of the Robinson-Patman Act is to

2050,the world's population is expected to be __________.

Marketers collect and use environmental information to better understand consumers.The ESRI Tapestry Segmentation tool is used to

time of declining economic activity when businesses decrease production,unemployment rises,and many consumers have less money to spend is referred to as

two major purposes for any trademark statute are to