Question 1

Barriers to entry refer to

Accepted Answer

A)  business practices or conditions that make it difficult for new firms to enter the market. 
B)  governmental prohibitions regarding the establishment of businesses that are considered immoral. 
C)  governmental prohibitions regarding the establishment of businesses that are considered legal but unethical. 
D)  restrictive fees that are set intentionally high in order to prevent additional competition in an already highly competitive industry. 
E)  strong-armed tactics that are illegal but commonly used in certain industries to hinder competition. 
A)  business practices or conditions that make it difficult for new firms to enter the market. 
B)  governmental prohibitions regarding the establishment of businesses that are considered immoral. 
C)  governmental prohibitions regarding the establishment of businesses that are considered legal but unethical. 
D)  restrictive fees that are set intentionally high in order to prevent additional competition in an already highly competitive industry. 
E)  strong-armed tactics that are illegal but commonly used in certain industries to hinder competition.

Question 2

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different __________.

Accepted Answer

A)  races 
B)  nations 
C)  religions 
D)  generational cohorts. 
E)  genders. 
A)  races 
B)  nations 
C)  religions 
D)  generational cohorts. 
E)  genders.

Question 3

1988,the Trademark Law Revision Act resulted in a major change to the Lanham Act.The change allows

Accepted Answer

A)  a company to secure rights to a name before its actual use by declaring an intent to use the name. 
B)  products to use generic terms as trademarks. 
C)  inventors to apply for use of Internet domain names. 
D)  a company to declare trademark ownership in foreign markets. 
E)  products to use more than one trademark. 
A)  a company to secure rights to a name before its actual use by declaring an intent to use the name. 
B)  products to use generic terms as trademarks. 
C)  inventors to apply for use of Internet domain names. 
D)  a company to declare trademark ownership in foreign markets. 
E)  products to use more than one trademark.

Question 4

Better Business Bureau (BBB)tries to use __________ to get its members to comply with its standards of business conduct.

Accepted Answer

A)  the FTC 
B)  industry trade associations 
C)  moral suasion 
D)  the courts 
E)  competitors 
A)  the FTC 
B)  industry trade associations 
C)  moral suasion 
D)  the courts 
E)  competitors

Question 5

Increases in discretionary income can occur as a result of all of the following EXCEPT:

Accepted Answer

A)  an increase in gross income. 
B)  a decrease in taxes. 
C)  an increase in disposable income. 
D)  an increase in savings. 
E)  a decline in inflation. 
A)  an increase in gross income. 
B)  a decrease in taxes. 
C)  an increase in disposable income. 
D)  an increase in savings. 
E)  a decline in inflation.

Question 6

a metropolitan statistical area contains a population of 2.5 million or more,it may be subdivided into smaller areas called metropolitan divisions.In addition,adjacent metropolitan statistical areas and micropolitan statistical areas may be grouped into __________ statistical areas.

Accepted Answer

A)  megapolitan 
B)  metropolitan 
C)  micropolitan 
D)  zip code 
E)  combined 
A)  megapolitan 
B)  metropolitan 
C)  micropolitan 
D)  zip code 
E)  combined

Question 7

a recent issue of AARP The Magazine,a print ad for State Farm Insurance annuities advises readers that "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward which generational cohort?

Accepted Answer

A)  Generation X 
B)  baby busters 
C)  Generation Y 
D)  the Greatest Generation 
E)  baby boomers 
A)  Generation X 
B)  baby busters 
C)  Generation Y 
D)  the Greatest Generation 
E)  baby boomers

Question 8

Members of Generation Y are idealistic and eager to get started making the world a better place.One way they hope to achieve their goal is through __________.

Accepted Answer

A)  environmental sustainability 
B)  political activism 
C)  intergenerational dialogue 
D)  fiscal conservatism 
E)  educational reform 
A)  environmental sustainability 
B)  political activism 
C)  intergenerational dialogue 
D)  fiscal conservatism 
E)  educational reform

Question 9

reason some people don't like to buy clothing from Internet retailers is the inability to know if the clothes will fit once they have arrived.ImageTwin has developed a scanning system that obtains the measurements of individuals of all different sizes,which is then fed into a database.So,when you want to buy something at LandsEnd.com,you can see a 3D image of what the item should look like on your body.This is an example of the __________ force in the marketing environment.

Accepted Answer

A)  economic 
B)  technological 
C)  sociocultural 
D)  competitive 
E)  marketing mix 
A)  economic 
B)  technological 
C)  sociocultural 
D)  competitive 
E)  marketing mix

Question 10

country expected to have the largest population in 2050 is __________.

Accepted Answer

A)  India 
B)  the United States 
C)  China 
D)  Russia 
E)  Brazil 
A)  India 
B)  the United States 
C)  China 
D)  Russia 
E)  Brazil

Question 11

Between 1962 and 2010,adult coffee consumption has

Accepted Answer

A)  steadily increased each year. 
B)  steadily decreased each year. 
C)  remained steady. 
D)  increased significantly due to adults consuming prepared coffee away from home at outlets such as Starbucks. 
E)  fluctuated, first declining and then increasing. 
A)  steadily increased each year. 
B)  steadily decreased each year. 
C)  remained steady. 
D)  increased significantly due to adults consuming prepared coffee away from home at outlets such as Starbucks. 
E)  fluctuated, first declining and then increasing.

Question 12

the start of the war on terrorism,billions have been spent on the war effort in Iraq.According to an environmental scan of the United States,this military expenditure is an example of a change in __________ forces.

Accepted Answer

A)  economic 
B)  competitive 
C)  technological 
D)  social 
E)  regulatory 
A)  economic 
B)  competitive 
C)  technological 
D)  social 
E)  regulatory

Question 13

The New Yorker Ad
-Technological advances are difficult to predict.One great advance can replace or substitute for existing products in a relatively short period of time.As shown The New Yorker ad above shows,tablet devices,such as the iPad,are likely to replace its weekly __________.

Accepted Answer

A)  radio broadcast 
B)  television broadcast 
C)  magazine 
D)  e-book 
E)  online video game 
A)  radio broadcast 
B)  television broadcast 
C)  magazine 
D)  e-book 
E)  online video game

Question 14

Secret deodorant's ad,"Strong enough for a man,but made for a woman," reflected

Accepted Answer

A)  the need to market products to a single gender at a time. 
B)  highlight that women were just as "strong" as men. 
C)  a bridge of the gap between men and women in terms of market focus. 
D)  the desire to highlight the differences between genders. 
E)  a way to capitalize on the sex appeal of a clean scent to attract women. 
A)  the need to market products to a single gender at a time. 
B)  highlight that women were just as "strong" as men. 
C)  a bridge of the gap between men and women in terms of market focus. 
D)  the desire to highlight the differences between genders. 
E)  a way to capitalize on the sex appeal of a clean scent to attract women.

Question 15

of the following are economic indicators EXCEPT:

Accepted Answer

A)  inflation 
B)  barriers to entry 
C)  unemployment 
D)  GDP 
E)  deflation 
A)  inflation 
B)  barriers to entry 
C)  unemployment 
D)  GDP 
E)  deflation

Question 16

does technology affect marketing?

Accepted Answer

Technology refers to inventions or innov

Question 17

Coffee consumption among consumers 18 to 24 years old has __________ from 2003 to today.

Accepted Answer

A)  increased 
B)  decreased 
C)  remained the same 
D)  fluctuated, first declining and then increasing 
E)  fluctuated, first increasing and then declining 
A)  increased 
B)  decreased 
C)  remained the same 
D)  fluctuated, first declining and then increasing 
E)  fluctuated, first increasing and then declining

Question 18

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce,but it does not

Accepted Answer

A)  allow a trademark to be used for more than 83 years. 
B)  provide reciprocity with foreign firms allowing their trademarks to be honored here. 
C)  prevent other firms from obtaining similar trademarks for significant improvements of the original product. 
D)  guarantee protection under the Trademark Law Revision Act. 
E)  confer ownership. 
A)  allow a trademark to be used for more than 83 years. 
B)  provide reciprocity with foreign firms allowing their trademarks to be honored here. 
C)  prevent other firms from obtaining similar trademarks for significant improvements of the original product. 
D)  guarantee protection under the Trademark Law Revision Act. 
E)  confer ownership.

Question 19

_________,there are many sellers and they each have a similar product,such as commodities common to agribusinesses.

Accepted Answer

A)  limited competition 
B)  pure competition 
C)  oligopoly competition 
D)  monopolistic competition 
E)  a monopoly 
A)  limited competition 
B)  pure competition 
C)  oligopoly competition 
D)  monopolistic competition 
E)  a monopoly

Question 20

Frito-Lay will be releasing a succession of reformulated snacks to address boomers' concerns about salt and saturated fat to address __________ health-related concerns.

Accepted Answer

A)  echo-boomers' 
B)  baby boomers' 
C)  Generation Xers' 
D)  Generation Yers' 
E)  baby busters' 
A)  echo-boomers' 
B)  baby boomers' 
C)  Generation Xers' 
D)  Generation Yers' 
E)  baby busters'

Exam 3: Scanning the Marketing Environment

Barriers to entry refer to

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different __________.

1988,the Trademark Law Revision Act resulted in a major change to the Lanham Act.The change allows

Better Business Bureau (BBB)tries to use __________ to get its members to comply with its standards of business conduct.

Increases in discretionary income can occur as a result of all of the following EXCEPT:

a metropolitan statistical area contains a population of 2.5 million or more,it may be subdivided into smaller areas called metropolitan divisions.In addition,adjacent metropolitan statistical areas and micropolitan statistical areas may be grouped into __________ statistical areas.

a recent issue of AARP The Magazine,a print ad for State Farm Insurance annuities advises readers that "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward which generational cohort?

Members of Generation Y are idealistic and eager to get started making the world a better place.One way they hope to achieve their goal is through __________.

country expected to have the largest population in 2050 is __________.

Between 1962 and 2010,adult coffee consumption has

the start of the war on terrorism,billions have been spent on the war effort in Iraq.According to an environmental scan of the United States,this military expenditure is an example of a change in __________ forces.

The New Yorker Ad -Technological advances are difficult to predict.One great advance can replace or substitute for existing products in a relatively short period of time.As shown The New Yorker ad above shows,tablet devices,such as the iPad,are likely to replace its weekly __________.

Secret deodorant's ad,"Strong enough for a man,but made for a woman," reflected

of the following are economic indicators EXCEPT:

does technology affect marketing?

Coffee consumption among consumers 18 to 24 years old has __________ from 2003 to today.

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce,but it does not

_________,there are many sellers and they each have a similar product,such as commodities common to agribusinesses.

Frito-Lay will be releasing a succession of reformulated snacks to address boomers' concerns about salt and saturated fat to address __________ health-related concerns.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

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