Question 1

Generation Y is sometimes referred to as

Accepted Answer

A)  echo-boomers. 
B)  baby boomers. 
C)  baby busters. 
D)  millennials. 
E)  Generation Zers. 
A)  echo-boomers. 
B)  baby boomers. 
C)  baby busters. 
D)  millennials. 
E)  Generation Zers.

Question 2

an example of how each of the five environmental forces has or can affect the marketing environment.

Accepted Answer

This question can be made a little more

Question 3

set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as __________.

Accepted Answer

A)  customs 
B)  morals 
C)  norms 
D)  culture 
E)  ethics 
A)  customs 
B)  morals 
C)  norms 
D)  culture 
E)  ethics

Question 4

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-Sierra Club is the oldest continuously operating environmental organization.By 2001,its growth had plateaued.To rekindle interest in the organization,its members elected a new 23-year-old president who promised to use MTV artists to create public service announcements about the organization targeting his peer group,who are members of

Accepted Answer

A)  Generation X. 
B)  Generation Y. 
C)  Generation Z. 
D)  baby busters. 
E)  baby boomers. 
A)  Generation X. 
B)  Generation Y. 
C)  Generation Z. 
D)  baby busters. 
E)  baby boomers.

Question 5

the U.S.Census Bureau,gross income is referred to as __________.

Accepted Answer

A)  buying power 
B)  cash inflow 
C)  money income 
D)  fiscal power 
E)  household income 
A)  buying power 
B)  cash inflow 
C)  money income 
D)  fiscal power 
E)  household income

Question 6

purpose of __________ is to give the author of a literary,dramatic,musical,or artistic work the exclusive right to print,perform,or otherwise copy that work.

Accepted Answer

A)  copyright law 
B)  patent law 
C)  criminal law 
D)  commercial law 
E)  antitrust law 
A)  copyright law 
B)  patent law 
C)  criminal law 
D)  commercial law 
E)  antitrust law

Question 7

Twenty years after the Clayton Act,the growth of chain stores such as Sears led many to fear that retail chains presented a threat to smaller,independent retailers.The federal government enacted the __________ to make it unlawful to discriminate in prices charged to different purchasers of the same product,where the effect may substantially lessen competition or help to create a monopoly.

Accepted Answer

A)  Robinson-Patman Act 
B)  Fair Trade Act 
C)  Clayton Act 
D)  Lanham Act 
E)  Unfair Practices Act 
A)  Robinson-Patman Act 
B)  Fair Trade Act 
C)  Clayton Act 
D)  Lanham Act 
E)  Unfair Practices Act

Question 8

had been the Campbell Soup Co.'s practice to insert clear glass marbles into the bottom of soup containers used in print advertisements to bring the soup ingredients (e.g.,noodles or chicken)to the surface,thus misrepresenting the amount of solid ingredients in the soup.This was an example of

Accepted Answer

A)  corrective advertising. 
B)  bait-and-switch advertising. 
C)  deceptive advertising. 
D)  cease-and-insist advertising. 
E)  self-regulation. 
A)  corrective advertising. 
B)  bait-and-switch advertising. 
C)  deceptive advertising. 
D)  cease-and-insist advertising. 
E)  self-regulation.

Question 9

National Center for Public Policy and Higher Education reports that since 1980,college tuition and fees have increased by 440 percent whereas family incomes have risen less than 150 percent.This is an example of a(n)__________ economy.

Accepted Answer

A)  deflationary 
B)  recessionary 
C)  disinflationary 
D)  inflationary 
E)  depressive 
A)  deflationary 
B)  recessionary 
C)  disinflationary 
D)  inflationary 
E)  depressive

Question 10

purpose of environmental scanning is to

Accepted Answer

A)  only identify trends in the marketplace. 
B)  only interpret trends in the marketplace. 
C)  only forecast trends in the marketplace. 
D)  identify, interpret, and forecast trends in the marketplace. 
E)  only identify and interpret trends in the marketplace. 
A)  only identify trends in the marketplace. 
B)  only interpret trends in the marketplace. 
C)  only forecast trends in the marketplace. 
D)  identify, interpret, and forecast trends in the marketplace. 
E)  only identify and interpret trends in the marketplace.

Question 11

increasingly important values for consumers around the world are __________.

Accepted Answer

A)  self-esteem and fitness 
B)  wealth and health 
C)  patriotism and friendship 
D)  family and fun 
E)  sustainability and preservation of the environment 
A)  self-esteem and fitness 
B)  wealth and health 
C)  patriotism and friendship 
D)  family and fun 
E)  sustainability and preservation of the environment

Question 12

magazine is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.

Accepted Answer

A)  cultural 
B)  behavioral 
C)  psychographic 
D)  occupational 
E)  demographic 
A)  cultural 
B)  behavioral 
C)  psychographic 
D)  occupational 
E)  demographic

Question 13

There are many diet aids on the market.They promise immediate weight loss without exercise or a change in diet.Each is accompanied by a testimonial from a satisfied user.If you pay close attention,you will notice that each ad also contains the statement,"Results may vary." Most likely,this statement is included to prevent the FTC from requiring the dietary aid distributor from having to

Accepted Answer

A)  engage in self-regulation. 
B)  engage in comparative advertising. 
C)  issue an advertising injunction. 
D)  guarantee truth-in-advertising. 
E)  run corrective advertising. 
A)  engage in self-regulation. 
B)  engage in comparative advertising. 
C)  issue an advertising injunction. 
D)  guarantee truth-in-advertising. 
E)  run corrective advertising.

Question 14

assist marketers in gathering data on the population,the U.S.Census Bureau has developed a classification system to describe the varying locations of the population.The system consists of two types of __________.

Accepted Answer

A)  geometric areas 
B)  zip code areas 
C)  statistical areas 
D)  geodemographic areas 
E)  residential areas 
A)  geometric areas 
B)  zip code areas 
C)  statistical areas 
D)  geodemographic areas 
E)  residential areas

Question 15

Which of the following statements regarding baby boomers is most accurate?

Accepted Answer

A)  Baby boomers are an important consumer market segment because of their relatively high wealth and workforce participation. 
B)  Baby boomers are more educated and therefore more proactive in making their needs known. 
C)  Baby boomers are important to marketers because they are leaving significant amounts of wealth to their children. 
D)  Baby boomers are more personally and financially secure because they did not have to live through any major wars. 
E)  Baby boomers are much more likely to spend their money on others than on themselves. 
A)  Baby boomers are an important consumer market segment because of their relatively high wealth and workforce participation. 
B)  Baby boomers are more educated and therefore more proactive in making their needs known. 
C)  Baby boomers are important to marketers because they are leaving significant amounts of wealth to their children. 
D)  Baby boomers are more personally and financially secure because they did not have to live through any major wars. 
E)  Baby boomers are much more likely to spend their money on others than on themselves.

Question 16

money that remains after paying for taxes and necessities is referred to as __________.

Accepted Answer

A)  net income 
B)  discretionary income 
C)  disposable income 
D)  household income 
E)  gross income 
A)  net income 
B)  discretionary income 
C)  disposable income 
D)  household income 
E)  gross income

Question 17

15 percent of the population born between 1965 and 1976,also called the __________,refers to Generation X.

Accepted Answer

A)  Generation Y 
B)  baby bust 
C)  millennials 
D)  baby boomers 
E)  Generation Z 
A)  Generation Y 
B)  baby bust 
C)  millennials 
D)  baby boomers 
E)  Generation Z

Question 18

courts see price fixing as per se illegal,which means the courts

Accepted Answer

A)  see price fixing itself as illegal. 
B)  don't view price fixing as illegal. 
C)  only consider price fixing to be illegal if a company is sued. 
D)  compare the company behavior to behavior typical in its industry. 
E)  view price fixing as illegal only if it causes destructive competition. 
A)  see price fixing itself as illegal. 
B)  don't view price fixing as illegal. 
C)  only consider price fixing to be illegal if a company is sued. 
D)  compare the company behavior to behavior typical in its industry. 
E)  view price fixing as illegal only if it causes destructive competition.

Question 19

During the Christmas season,many catalog retailers offer buyers price reductions,coupons,two-for-one deals,and/or free delivery.This is because these catalog retailers operate in a(n)__________ environment.

Accepted Answer

A)  pure competition 
B)  oligopoly 
C)  monopolistic competition 
D)  monopoly 
E)  marginal competition 
A)  pure competition 
B)  oligopoly 
C)  monopolistic competition 
D)  monopoly 
E)  marginal competition

Question 20

of the following statements about Generation X are true EXCEPT:

Accepted Answer

A)  Generation X is not prone to extravagance. 
B)  Generation X is replacing baby boomers as the largest segment of business travelers. 
C)  Generation X is the first generation to have less than the previous generation. 
D)  Generation X was born during the "baby bust" era because the number of children born each year was declining. 
E)  Generation X was born during the "echo boom" or "baby boomlet" era because the number of children born each year was rising. 
A)  Generation X is not prone to extravagance. 
B)  Generation X is replacing baby boomers as the largest segment of business travelers. 
C)  Generation X is the first generation to have less than the previous generation. 
D)  Generation X was born during the "baby bust" era because the number of children born each year was declining. 
E)  Generation X was born during the "echo boom" or "baby boomlet" era because the number of children born each year was rising.

Generation Y is sometimes referred to as

an example of how each of the five environmental forces has or can affect the marketing environment.

set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as __________.

the U.S.Census Bureau,gross income is referred to as __________.

purpose of __________ is to give the author of a literary,dramatic,musical,or artistic work the exclusive right to print,perform,or otherwise copy that work.

had been the Campbell Soup Co.'s practice to insert clear glass marbles into the bottom of soup containers used in print advertisements to bring the soup ingredients (e.g.,noodles or chicken)to the surface,thus misrepresenting the amount of solid ingredients in the soup.This was an example of

National Center for Public Policy and Higher Education reports that since 1980,college tuition and fees have increased by 440 percent whereas family incomes have risen less than 150 percent.This is an example of a(n)__________ economy.

purpose of environmental scanning is to

increasingly important values for consumers around the world are __________.

magazine is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.

assist marketers in gathering data on the population,the U.S.Census Bureau has developed a classification system to describe the varying locations of the population.The system consists of two types of __________.

Which of the following statements regarding baby boomers is most accurate?

money that remains after paying for taxes and necessities is referred to as __________.

15 percent of the population born between 1965 and 1976,also called the __________,refers to Generation X.

courts see price fixing as per se illegal,which means the courts

During the Christmas season,many catalog retailers offer buyers price reductions,coupons,two-for-one deals,and/or free delivery.This is because these catalog retailers operate in a(n)__________ environment.

of the following statements about Generation X are true EXCEPT:

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters

Exam 3: Scanning the Marketing Environment

Generation Y is sometimes referred to as

an example of how each of the five environmental forces has or can affect the marketing environment.

set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as __________.

the U.S.Census Bureau,gross income is referred to as __________.

purpose of __________ is to give the author of a literary,dramatic,musical,or artistic work the exclusive right to print,perform,or otherwise copy that work.

had been the Campbell Soup Co.'s practice to insert clear glass marbles into the bottom of soup containers used in print advertisements to bring the soup ingredients (e.g.,noodles or chicken)to the surface,thus misrepresenting the amount of solid ingredients in the soup.This was an example of

National Center for Public Policy and Higher Education reports that since 1980,college tuition and fees have increased by 440 percent whereas family incomes have risen less than 150 percent.This is an example of a(n)__________ economy.

purpose of environmental scanning is to

increasingly important values for consumers around the world are __________.

magazine is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.

assist marketers in gathering data on the population,the U.S.Census Bureau has developed a classification system to describe the varying locations of the population.The system consists of two types of __________.

Which of the following statements regarding baby boomers is most accurate?

money that remains after paying for taxes and necessities is referred to as __________.

15 percent of the population born between 1965 and 1976,also called the __________,refers to Generation X.

courts see price fixing as per se illegal,which means the courts

During the Christmas season,many catalog retailers offer buyers price reductions,coupons,two-for-one deals,and/or free delivery.This is because these catalog retailers operate in a(n)__________ environment.

of the following statements about Generation X are true EXCEPT:

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters