Exam 3: Scanning the Marketing Environment

the past several decades,attitudes of both men and women have changed.Increased participation in __________ has eliminated one of the most visible inequalities in opportunities for women.

Kodak,Fuji,and Agfa control the majority of sales for traditional 35mm photographic film.The film industry is an example of a(n)__________.

marketing,"doppelgangers" refer to

Small businesses account for __________ of the gross domestic product (GDP).

Environmental trends come from all of the following forces EXCEPT:

Electronic Signatures in Global and National Commerce Act makes digital signatures as valid as non-digital pen-and-ink signatures.This act created a demand for software and hardware that would collect,transmit,and receive digital signatures.This example indicates how __________ forces can work together in the marketing environment.

Culture includes values,which vary with age.Consumers between the ages of 30-to-39 years old rank __________ as the third most important cultural value.

Which of the following trends identified in an environmental scan is an economic trend?

Which generation (1)feels passionate about the environment and (2)is optimistic about the future?

Buying a book at www.amazon.com to give as a birthday present is an example of a(n)__________ transaction.

Which of the following is an action the FTC can take to require a company to spend money on advertising to rectify previous misleading ads?

2015,which racial or ethnic group will have the greatest economic impact in the United States in terms of its buying power?

alternative to government control where an industry attempts to police itself is referred to as

According to some predictions,which of the following statements regarding attitudes and the roles of men and women is most likely to occur if current trends continue?

Microsoft,Intuit,and Yahoo are building new facilities in Quincy,WA,a town that previously had a population of 3,500.Along with these new neighbors,the residents of Quincy are also going to get more traffic lights,a strip mall,higher housing prices,and new jobs.This example best illustrates a(n)__________ change that will impact the people and businesses of Quincy.

Today's consumption orientation known as value consciousness is primarily due to

Madrid Protocol is

the 1960s,President Kennedy developed what is known as the Consumer Bill of Rights.This legislation was developed to protect consumers from unscrupulous marketers and guaranteed consumers four fundamental rights,including the right to be informed,the right to choose,the right to be protected,and the right to be heard.More recently,the Children's Online Privacy Protection Act (1998)has been passed.Many laws such as these are the results of __________.

software manufacturer will only sell its popular line of Harry Potter software games to retailers who will also carry its less successful Star Wars: The Prequel software game.This is an example of a(n)__________.

the U.S.alone,roughly 500 million computers will become obsolete by 2017.These computers contain more than 2 billion pounds of what will become lead waste that is harmful to the environment.As a result,computer manufacturers are being pressured to accept the return of used computers for the safety of communities.This environmental issue reflects a problem with __________,a technological issue within the marketing environment.