Question 1

Ameritrade Ad
-Ameritrade ad shown above is targeted at which generational cohort?

Accepted Answer

A)  echo-boomers 
B)  Generation Xers 
C)  Generation Yers 
D)  baby boomers 
E)  baby busters 
A)  echo-boomers 
B)  Generation Xers 
C)  Generation Yers 
D)  baby boomers 
E)  baby busters

Question 2

of the following factors contribute to the growth of a country's population EXCEPT:

Accepted Answer

A)  life expectancy (the average number of years a population lives from birth). 
B)  immigration (the number of people who enter a country for the purpose of permanent residence). 
C)  population density (defined as the total number of people per square mile/kilometer). 
D)  birth rate (the number of births during a specified time period). 
E)  death rate (the number of deaths during a specified time period). 
A)  life expectancy (the average number of years a population lives from birth). 
B)  immigration (the number of people who enter a country for the purpose of permanent residence). 
C)  population density (defined as the total number of people per square mile/kilometer). 
D)  birth rate (the number of births during a specified time period). 
E)  death rate (the number of deaths during a specified time period).

Question 3

Which of the following laws has the purpose of protecting competition?

Accepted Answer

A)  Robinson-Patman Act 
B)  Lanham Act 
C)  Federal Trade Commission Act 
D)  Fair Trade Act 
E)  Unfair Practices Act 
A)  Robinson-Patman Act 
B)  Lanham Act 
C)  Federal Trade Commission Act 
D)  Fair Trade Act 
E)  Unfair Practices Act

Question 4

a(n)__________ economy,the cost to produce and buy products and services escalates as prices increase.

Accepted Answer

A)  inflationary 
B)  deflationary 
C)  stagflationary 
D)  recessionary 
E)  depressive 
A)  inflationary 
B)  deflationary 
C)  stagflationary 
D)  recessionary 
E)  depressive

Question 5

Generics Photo
-Coca-Cola hired "brand police" to make sure that the Coca-Cola brand name and logo are not used without written permission.Why is Coca-Cola so rigorous in protecting its trademark?

Accepted Answer

A)  Coca-Cola risks losing its generic status. 
B)  In order to maintain the use of its widely recognizable trademark, Coca-Cola must prevent the name from becoming generic. 
C)  The Robinson-Patman Act conferred ownership of the Coke name and other trademarked property to the Coca-Cola Company. 
D)  The government will file charges for trademark infringement only if the owner of the trademark has documented proof of wrongdoing. 
E)  By protecting its trademark, Coca-Cola is protecting the entire soft drink industry from indirect competition. 
A)  Coca-Cola risks losing its generic status. 
B)  In order to maintain the use of its widely recognizable trademark, Coca-Cola must prevent the name from becoming generic. 
C)  The Robinson-Patman Act conferred ownership of the Coke name and other trademarked property to the Coca-Cola Company. 
D)  The government will file charges for trademark infringement only if the owner of the trademark has documented proof of wrongdoing. 
E)  By protecting its trademark, Coca-Cola is protecting the entire soft drink industry from indirect competition.

Question 6

Bank International Ltd.(Europe's largest bank)selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colors or numbers." Its advertising agency was responsive to

Accepted Answer

A)  psychographic differences. 
B)  population shifts. 
C)  racial and ethical diversity. 
D)  a value consciousness. 
E)  macroeconomics. 
A)  psychographic differences. 
B)  population shifts. 
C)  racial and ethical diversity. 
D)  a value consciousness. 
E)  macroeconomics.

Question 7

__________ demand buyers purchase all or part of their needs for a product from a particular seller for a period of time.

Accepted Answer

A)  Exclusive deals 
B)  Requirement contracts 
C)  Tying arrangements 
D)  Territorial dealership contracts 
E)  Selective promotion contracts 
A)  Exclusive deals 
B)  Requirement contracts 
C)  Tying arrangements 
D)  Territorial dealership contracts 
E)  Selective promotion contracts

Question 8

Microsoft has developed __________ software to use with its 3D image capture technology called Kinect.

Accepted Answer

A)  natural user interface 
B)  Facebook 
C)  Twitter 
D)  cloud computing 
E)  digital payments 
A)  natural user interface 
B)  Facebook 
C)  Twitter 
D)  cloud computing 
E)  digital payments

Question 9

Which of the following statements is most accurate?

Accepted Answer

A)  Some companies use mobile marketing to reach geographic concentrations of ethnic groups on their smartphones or tablet devices. 
B)  Most consumer packaged good firms have now moved their advertising accounts from multicultural agencies to their own in-house advertising agency to realize greater marketing efficiencies. 
C)  Most companies have failed to encourage their advertising agencies to develop cross-cultural campaigns with messages that reach all ethnic groups. 
D)  Since racial and ethnic groups tend to be equally dispersed throughout the United States, multicultural marketing programs need not be developed. 
E)  Due to the "melting pot" effect, racial and ethnic groups in the United States tend to have very similar attitudes, communication preferences, and lifestyles, which means that they will respond similarly to advertising messages. 
A)  Some companies use mobile marketing to reach geographic concentrations of ethnic groups on their smartphones or tablet devices. 
B)  Most consumer packaged good firms have now moved their advertising accounts from multicultural agencies to their own in-house advertising agency to realize greater marketing efficiencies. 
C)  Most companies have failed to encourage their advertising agencies to develop cross-cultural campaigns with messages that reach all ethnic groups. 
D)  Since racial and ethnic groups tend to be equally dispersed throughout the United States, multicultural marketing programs need not be developed. 
E)  Due to the "melting pot" effect, racial and ethnic groups in the United States tend to have very similar attitudes, communication preferences, and lifestyles, which means that they will respond similarly to advertising messages.

Question 10

the past 30 years in the United States,the attitudes of men and women have changed.One factor has been the __________.

Accepted Answer

A)  Internet, which made gender, race, and ethnicity invisible in the marketplace 
B)  way women were portrayed in the movies and on television 
C)  increased participation of women in the workforce, which has made employers more open-minded 
D)  efforts of political activists to advocate the power of women 
E)  economic shift that resulted in the courting of women to increase overall discretionary spending 
A)  Internet, which made gender, race, and ethnicity invisible in the marketplace 
B)  way women were portrayed in the movies and on television 
C)  increased participation of women in the workforce, which has made employers more open-minded 
D)  efforts of political activists to advocate the power of women 
E)  economic shift that resulted in the courting of women to increase overall discretionary spending

Question 11

Today,married households comprise __________ of the U.S.population.

Accepted Answer

A)  10 percent 
B)  21 percent 
C)  50 percent 
D)  60 percent 
E)  75 percent 
A)  10 percent 
B)  21 percent 
C)  50 percent 
D)  60 percent 
E)  75 percent

Question 12

Which of the following statements regarding the Geek Squad is MOST accurate?

Accepted Answer

A)  Men in need of help from the Geek squad do not want women "Geeks" to help them because it makes them feel inferior. 
B)  The Geek Squad has exclusive rights to the home-help segment thanks to their relationship with Best Buy. 
C)  The Geek Squad can only assist customers who purchase Dell computers. 
D)  The need for the Geek Squad was the result of many environmental factors, not simply a need for technological knowledge. 
E)  Although the Geek Squad brought more customers into Best Buy, the rate of product returns has only dropped a negligible amount. 
A)  Men in need of help from the Geek squad do not want women "Geeks" to help them because it makes them feel inferior. 
B)  The Geek Squad has exclusive rights to the home-help segment thanks to their relationship with Best Buy. 
C)  The Geek Squad can only assist customers who purchase Dell computers. 
D)  The need for the Geek Squad was the result of many environmental factors, not simply a need for technological knowledge. 
E)  Although the Geek Squad brought more customers into Best Buy, the rate of product returns has only dropped a negligible amount.

Question 13

Department of Labor monitors consumer expenditures through its annual __________.

Accepted Answer

A)  Consumer Price Index 
B)  Consumer Confidence Index 
C)  Consumer Expenditure Survey 
D)  Index of Consumer Sentiment 
E)  National Consumer Spending Survey 
A)  Consumer Price Index 
B)  Consumer Confidence Index 
C)  Consumer Expenditure Survey 
D)  Index of Consumer Sentiment 
E)  National Consumer Spending Survey

Question 14

Generation Y is defined as the generation of children born __________.

Accepted Answer

A)  between WWI and WWII 
B)  between 1946 and 1964 
C)  between 1965 and 1976 
D)  between 1977 and 1994 
E)  since the millennium 
A)  between WWI and WWII 
B)  between 1946 and 1964 
C)  between 1965 and 1976 
D)  between 1977 and 1994 
E)  since the millennium

Question 15

first major federal legislation passed to forbid actual monopolies or attempts to monopolize any part of trade or commerce in the United States was the

Accepted Answer

A)  Lanham Act. 
B)  Federal Trade Commission Act. 
C)  Robinson-Patman Act. 
D)  Sherman Antitrust Act. 
E)  Clayton Act. 
A)  Lanham Act. 
B)  Federal Trade Commission Act. 
C)  Robinson-Patman Act. 
D)  Sherman Antitrust Act. 
E)  Clayton Act.

Question 16

purpose of the Clayton Act is to

Accepted Answer

A)  provide incentives for interstate commerce. 
B)  forbid actions that are likely to lessen competition, although no actual harm has yet occurred. 
C)  exact compensation from firms found guilty of violating fair trade practices. 
D)  repeal provisions of the Sherman Antitrust Act. 
E)  strengthen the Robinson-Patman Act. 
A)  provide incentives for interstate commerce. 
B)  forbid actions that are likely to lessen competition, although no actual harm has yet occurred. 
C)  exact compensation from firms found guilty of violating fair trade practices. 
D)  repeal provisions of the Sherman Antitrust Act. 
E)  strengthen the Robinson-Patman Act.

Question 17

Which of the following is an action the FTC can take to stop a company from continuing an unfair trade practice?

Accepted Answer

A)  corrective advertising 
B)  a cease and desist order 
C)  a private ruling 
D)  a consent degree 
E)  a stay 
A)  corrective advertising 
B)  a cease and desist order 
C)  a private ruling 
D)  a consent degree 
E)  a stay

Question 18

Zuckerberg is a co-founder of the social networking website called __________.

Accepted Answer

A)  MySpace 
B)  Groupon 
C)  Facebook 
D)  LinkedIn 
E)  Twitter 
A)  MySpace 
B)  Groupon 
C)  Facebook 
D)  LinkedIn 
E)  Twitter

Question 19

of late 2011,Facebook has approximately how many members around the globe?

Accepted Answer

A)  2 million 
B)  7 million 
C)  250 million 
D)  770 million 
E)  2 billion 
A)  2 million 
B)  7 million 
C)  250 million 
D)  770 million 
E)  2 billion

Question 20

set of environmental forces that consists of the demographic characteristics of the population and its values is referred to as

Accepted Answer

A)  social forces. 
B)  economic forces. 
C)  consumer forces. 
D)  cultural forces. 
E)  market forces. 
A)  social forces. 
B)  economic forces. 
C)  consumer forces. 
D)  cultural forces. 
E)  market forces.

Exam 3: Scanning the Marketing Environment

Ameritrade Ad -Ameritrade ad shown above is targeted at which generational cohort?

of the following factors contribute to the growth of a country's population EXCEPT:

Which of the following laws has the purpose of protecting competition?

a(n)__________ economy,the cost to produce and buy products and services escalates as prices increase.

Generics Photo -Coca-Cola hired "brand police" to make sure that the Coca-Cola brand name and logo are not used without written permission.Why is Coca-Cola so rigorous in protecting its trademark?

Bank International Ltd.(Europe's largest bank)selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colors or numbers." Its advertising agency was responsive to

__________ demand buyers purchase all or part of their needs for a product from a particular seller for a period of time.

Microsoft has developed __________ software to use with its 3D image capture technology called Kinect.

Which of the following statements is most accurate?

the past 30 years in the United States,the attitudes of men and women have changed.One factor has been the __________.

Today,married households comprise __________ of the U.S.population.

Which of the following statements regarding the Geek Squad is MOST accurate?

Department of Labor monitors consumer expenditures through its annual __________.

Generation Y is defined as the generation of children born __________.

first major federal legislation passed to forbid actual monopolies or attempts to monopolize any part of trade or commerce in the United States was the

purpose of the Clayton Act is to

Which of the following is an action the FTC can take to stop a company from continuing an unfair trade practice?

Zuckerberg is a co-founder of the social networking website called __________.

of late 2011,Facebook has approximately how many members around the globe?

set of environmental forces that consists of the demographic characteristics of the population and its values is referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

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