Question 1

Would you expect the music player (MP3)industry to be highly competitive? Provide support for your answer using the three components of competition.

Accepted Answer

(1)Entry-Barriers to entry are business

Question 2

Because young people are postponing marriage and parenthood,this social trend will impact all of the following purchases EXCEPT:

Accepted Answer

A)  greeting cards. 
B)  weddings. 
C)  baby products. 
D)  homes. 
E)  child products. 
A)  greeting cards. 
B)  weddings. 
C)  baby products. 
D)  homes. 
E)  child products.

Question 3

Demographers predict that the number of people in the U.S.aged 65 and over will __________ by 2030.

Accepted Answer

A)  almost double 
B)  be significantly less than the number of children under 18 years old 
C)  increase at the same rate as the rate for developing countries 
D)  increase at the same rate as the rate for developed countries 
E)  stay the same as today 
A)  almost double 
B)  be significantly less than the number of children under 18 years old 
C)  increase at the same rate as the rate for developing countries 
D)  increase at the same rate as the rate for developed countries 
E)  stay the same as today

Question 4

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Accepted Answer

The generational cohort labeled Generati

Question 5

The New Yorker Ad
-new technologies are expected to have impact on marketing.These are

Accepted Answer

A)  biotechnology, SmartGrids, natural user interfaces, and social networks. 
B)  neuron technology, lithium batteries, cloud computing, and wireless power. 
C)  crowdsourcing, genomics, QR codes, and CRT TVs. 
D)  books, video conferencing, solar cells, and quantum dots. 
E)  nanotechnology, autobots, cloud computing, and wireless power. 
A)  biotechnology, SmartGrids, natural user interfaces, and social networks. 
B)  neuron technology, lithium batteries, cloud computing, and wireless power. 
C)  crowdsourcing, genomics, QR codes, and CRT TVs. 
D)  books, video conferencing, solar cells, and quantum dots. 
E)  nanotechnology, autobots, cloud computing, and wireless power.

Question 6

Significant changes in attitudes of men and women have occurred during the past thirty years.However,__________ believe that there is still a need for improvement in the workplace and in politics.

Accepted Answer

A)  baby boomers 
B)  women of Generation X 
C)  men of Generation X 
D)  women of Generation Y 
E)  men of Generation Y 
A)  baby boomers 
B)  women of Generation X 
C)  men of Generation X 
D)  women of Generation Y 
E)  men of Generation Y

Question 7

purpose of the national Do Not Call Registry is to

Accepted Answer

A)  prevent manufacturers from being deluged with customer complaints during business hours. 
B)  separate listed from unlisted phone numbers in telephone books and online information directories. 
C)  divert enquiries from manufacturers to their suppliers that are ultimately responsible for product distribution. 
D)  remove identification codes from mobile phones and tablet devices that would identify them as customers as well as their locations. 
E)  protect consumers from unsolicited telemarketing calls. 
A)  prevent manufacturers from being deluged with customer complaints during business hours. 
B)  separate listed from unlisted phone numbers in telephone books and online information directories. 
C)  divert enquiries from manufacturers to their suppliers that are ultimately responsible for product distribution. 
D)  remove identification codes from mobile phones and tablet devices that would identify them as customers as well as their locations. 
E)  protect consumers from unsolicited telemarketing calls.

Question 8

Hoffman-LaRoche Ltd.and BASF AG,two international pharmaceutical companies,were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the United States.This is an example of how __________ forces affect the marketing environment.

Accepted Answer

A)  economic 
B)  ecological 
C)  technological 
D)  social 
E)  regulatory 
A)  economic 
B)  ecological 
C)  technological 
D)  social 
E)  regulatory

Question 9

__________ established the Consumer Product Safety Commission to monitor product safety and establish uniform product safety standards.

Accepted Answer

A)  Nutritional Labeling and Education Act 
B)  Consumer Protection Act 
C)  Fair Packaging and Labeling Act 
D)  Child Protection Act 
E)  Consumer Product Safety Act 
A)  Nutritional Labeling and Education Act 
B)  Consumer Protection Act 
C)  Fair Packaging and Labeling Act 
D)  Child Protection Act 
E)  Consumer Product Safety Act

Question 10

Companies often use Internet-based technologies called a(n)__________ that permits communication between a company and its suppliers,distributors,and other partners.

Accepted Answer

A)  Internet service provider 
B)  extranet 
C)  intranet 
D)  commercial online service 
E)  web exchange 
A)  Internet service provider 
B)  extranet 
C)  intranet 
D)  commercial online service 
E)  web exchange

Question 11

Which of the following trends identified in an environmental scan is a social trend?

Accepted Answer

A)  Online data collection leading to behavioral targeting will grow dramatically. 
B)  Microbusiness impact will increase through peer-to-peer websites. 
C)  International activity from Asia to Africa will grow as countries from these areas become sources of economic growth. 
D)  There will be increasing regulatory guidance regarding green and environmental marketing claims. 
E)  Consumer purchase decisions are becoming more values-based and focused on improving the world. 
A)  Online data collection leading to behavioral targeting will grow dramatically. 
B)  Microbusiness impact will increase through peer-to-peer websites. 
C)  International activity from Asia to Africa will grow as countries from these areas become sources of economic growth. 
D)  There will be increasing regulatory guidance regarding green and environmental marketing claims. 
E)  Consumer purchase decisions are becoming more values-based and focused on improving the world.

Question 12

is the difference between a patent and a copyright?

Accepted Answer

A patent gives inventors of new and nove

Question 13

seller's requirement that the purchaser of one product also buy another item in the line is called __________.

Accepted Answer

A)  exclusive dealing 
B)  a requirement contract 
C)  a tying arrangement 
D)  an exclusive territorial distributorship 
E)  a selective promotion contract 
A)  exclusive dealing 
B)  a requirement contract 
C)  a tying arrangement 
D)  an exclusive territorial distributorship 
E)  a selective promotion contract

Question 14

form of competition in which many sellers compete with their products on a substitutable basis within a price range is called

Accepted Answer

A)  pure competition. 
B)  cross-market competition. 
C)  an oligopoly. 
D)  monopolistic competition. 
E)  a monopoly. 
A)  pure competition. 
B)  cross-market competition. 
C)  an oligopoly. 
D)  monopolistic competition. 
E)  a monopoly.

Question 15

Younger members of Generation Y born since 1994 are referred to as

Accepted Answer

A)  baby boomers. 
B)  baby busters. 
C)  millennials. 
D)  echo boomlets. 
E)  Gen Y siblings. 
A)  baby boomers. 
B)  baby busters. 
C)  millennials. 
D)  echo boomlets. 
E)  Gen Y siblings.

Question 16

18 months,Warner-Lambert Co.was required to include the following statement in all television advertisements for Listerine: "Listerine will not help prevent colds or sore throats or lessen their severity." The FTC imposed this requirement because previous advertising had caused consumers to believe Listerine was effective against colds.This is an example of the FTC action of

Accepted Answer

A)  corrective advertising. 
B)  deceptive advertising. 
C)  unethical advertising. 
D)  cease-and-desist advertising. 
E)  self-regulation. 
A)  corrective advertising. 
B)  deceptive advertising. 
C)  unethical advertising. 
D)  cease-and-desist advertising. 
E)  self-regulation.

Question 17

important social trend is the continued concern for health and well-being in the United States.This is most likely evidenced by

Accepted Answer

A)  First Lady Michelle Obama's Let's Move! initiative to eliminate childhood obesity. 
B)  the increased sales of Cigar Aficionado magazine. 
C)  the opening of more Starbucks coffee boutiques in supermarkets. 
D)  the upsizing of menu items at fast food restaurants. 
E)  the introduction of tablet devices such as the iPad. 
A)  First Lady Michelle Obama's Let's Move! initiative to eliminate childhood obesity. 
B)  the increased sales of Cigar Aficionado magazine. 
C)  the opening of more Starbucks coffee boutiques in supermarkets. 
D)  the upsizing of menu items at fast food restaurants. 
E)  the introduction of tablet devices such as the iPad.

Question 18

of the problems associated with self-regulation is

Accepted Answer

A)  the lack of a written code of ethics by firms in the industry. 
B)  the intrusive enforcement by the FTC. 
C)  the opportunity corporate for espionage by competitors. 
D)  the absence of an industry association with the power to use moral suasion. 
E)  noncompliance by members. 
A)  the lack of a written code of ethics by firms in the industry. 
B)  the intrusive enforcement by the FTC. 
C)  the opportunity corporate for espionage by competitors. 
D)  the absence of an industry association with the power to use moral suasion. 
E)  noncompliance by members.

Question 19

Competitive pressures among existing firms depend on

Accepted Answer

A)  the current economic growth rate. 
B)  the total number of established competitors. 
C)  low fixed costs. 
D)  the rate of industry growth. 
E)  the availability of raw materials and natural resources. 
A)  the current economic growth rate. 
B)  the total number of established competitors. 
C)  low fixed costs. 
D)  the rate of industry growth. 
E)  the availability of raw materials and natural resources.

Question 20

pricing component of the marketing mix is the focus of regulation from two perspectives:

Accepted Answer

A)  quantity discounts and price gouging. 
B)  price fixing and price discounting. 
C)  promotional allowances and trade allowances. 
D)  selling and bartering. 
E)  competitive pricing and illegal bartering. 
A)  quantity discounts and price gouging. 
B)  price fixing and price discounting. 
C)  promotional allowances and trade allowances. 
D)  selling and bartering. 
E)  competitive pricing and illegal bartering.

Exam 3: Scanning the Marketing Environment

Would you expect the music player (MP3)industry to be highly competitive? Provide support for your answer using the three components of competition.

Because young people are postponing marriage and parenthood,this social trend will impact all of the following purchases EXCEPT:

Demographers predict that the number of people in the U.S.aged 65 and over will __________ by 2030.

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

The New Yorker Ad -new technologies are expected to have impact on marketing.These are

Significant changes in attitudes of men and women have occurred during the past thirty years.However,__________ believe that there is still a need for improvement in the workplace and in politics.

purpose of the national Do Not Call Registry is to

Hoffman-LaRoche Ltd.and BASF AG,two international pharmaceutical companies,were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the United States.This is an example of how __________ forces affect the marketing environment.

__________ established the Consumer Product Safety Commission to monitor product safety and establish uniform product safety standards.

Companies often use Internet-based technologies called a(n)__________ that permits communication between a company and its suppliers,distributors,and other partners.

Which of the following trends identified in an environmental scan is a social trend?

is the difference between a patent and a copyright?

seller's requirement that the purchaser of one product also buy another item in the line is called __________.

form of competition in which many sellers compete with their products on a substitutable basis within a price range is called

Younger members of Generation Y born since 1994 are referred to as

important social trend is the continued concern for health and well-being in the United States.This is most likely evidenced by

of the problems associated with self-regulation is

Competitive pressures among existing firms depend on

pricing component of the marketing mix is the focus of regulation from two perspectives:

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

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