Question 1

actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business products?

Accepted Answer

Promotion and advertising are aspects of

Question 2

process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

Accepted Answer

A)  significant trend analysis. 
B)  organizational scanning. 
C)  environmental scanning. 
D)  a SWOT analysis. 
E)  marketing intelligence. 
A)  significant trend analysis. 
B)  organizational scanning. 
C)  environmental scanning. 
D)  a SWOT analysis. 
E)  marketing intelligence.

Question 3

Inventions or innovations from applied science or engineering research are referred to as

Accepted Answer

A)  scientific discoveries. 
B)  theoretical development. 
C)  technology. 
D)  patents. 
E)  dynamic engineering. 
A)  scientific discoveries. 
B)  theoretical development. 
C)  technology. 
D)  patents. 
E)  dynamic engineering.

Question 4

Recent legislation,such as the Children's Online Privacy Protection Act and the Controlling the Assault of Non-solicited Pornography and Marketing (CAN-SPAM)Act,are reforms that are

Accepted Answer

A)  promotion-related. 
B)  price-related. 
C)  distribution-related. 
D)  self-regulated. 
E)  product-related. 
A)  promotion-related. 
B)  price-related. 
C)  distribution-related. 
D)  self-regulated. 
E)  product-related.

Question 5

Generally,the U.S.population is becoming

Accepted Answer

A)  smaller, younger, and more diverse. 
B)  smaller, older, and more diverse. 
C)  larger, older, and less diverse. 
D)  larger, younger, and more diverse. 
E)  larger, older, and more diverse. 
A)  smaller, younger, and more diverse. 
B)  smaller, older, and more diverse. 
C)  larger, older, and less diverse. 
D)  larger, younger, and more diverse. 
E)  larger, older, and more diverse.

Question 6

demographic characteristics of the population and its values are referred to as

Accepted Answer

A)  attitudinal forces. 
B)  psychographic forces. 
C)  social forces. 
D)  cultural forces. 
E)  market forces. 
A)  attitudinal forces. 
B)  psychographic forces. 
C)  social forces. 
D)  cultural forces. 
E)  market forces.

Question 7

term that pertains to the income,expenditures,and resources that affect the cost of running a business or household is referred to as (the)__________.

Accepted Answer

A)  banking 
B)  economy 
C)  finances 
D)  budgeting 
E)  money management 
A)  banking 
B)  economy 
C)  finances 
D)  budgeting 
E)  money management

Question 8

generation of children born to baby boomers is sometimes referred to as

Accepted Answer

A)  echo busters. 
B)  baby busters. 
C)  the lost generation. 
D)  baby boomerangs. 
E)  baby boomlets. 
A)  echo busters. 
B)  baby busters. 
C)  the lost generation. 
D)  baby boomerangs. 
E)  baby boomlets.

Question 9

1998,President Clinton signed the Digital Millennium Copyright Act,which

Accepted Answer

A)  limits access of children to online material considered to be inappropriate or harmful. 
B)  improves protection of copyrighted digital products. 
C)  allows the government to collect taxes if printed materials are sold online. 
D)  prevents the pirating of digital products that do not display the copyright symbol. 
E)  allows anyone with access to a computer to publish original materials online and seek remuneration (pay). 
A)  limits access of children to online material considered to be inappropriate or harmful. 
B)  improves protection of copyrighted digital products. 
C)  allows the government to collect taxes if printed materials are sold online. 
D)  prevents the pirating of digital products that do not display the copyright symbol. 
E)  allows anyone with access to a computer to publish original materials online and seek remuneration (pay).

Question 10

Changes in coffee consumption affect all of the following EXCEPT:

Accepted Answer

A)  supermarkets. 
B)  government regulators. 
C)  coffee shops. 
D)  coffee growers. 
E)  coffee processors. 
A)  supermarkets. 
B)  government regulators. 
C)  coffee shops. 
D)  coffee growers. 
E)  coffee processors.

Question 11

information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digitized offerings is referred to as __________.

Accepted Answer

A)  Internet marketing 
B)  marketspace 
C)  electronic commerce 
D)  marketplace 
E)  e-exchange 
A)  Internet marketing 
B)  marketspace 
C)  electronic commerce 
D)  marketplace 
E)  e-exchange

Question 12

best-known self-regulatory group is the __________,which is a voluntary alliance of companies whose goal is to help maintain fair practices.

Accepted Answer

A)  U.S. Department of Justice 
B)  National Chamber of Commerce 
C)  Better Business Bureau 
D)  Federal Trade Commission 
E)  National Federation of Independent Business 
A)  U.S. Department of Justice 
B)  National Chamber of Commerce 
C)  Better Business Bureau 
D)  Federal Trade Commission 
E)  National Federation of Independent Business

Question 13

Policy makers at the Federal Reserve in the United States believe it takes a far bigger change in inflation to affect unemployment than it did 25 years ago.Now,when inflation fluctuates,they are more likely to blame other factors,such as the price of oil.This is an example of a(n)__________ environmental force.

Accepted Answer

A)  cultural 
B)  regulatory 
C)  competitive 
D)  cost 
E)  economic 
A)  cultural 
B)  regulatory 
C)  competitive 
D)  cost 
E)  economic

Question 14

Generational marketing refers to

Accepted Answer

A)  the process of continually acquiring information on different age groups to identify and interpret potential trends. 
B)  the factors that represent both the objective and subjective attributes of a brand Generations X and Y use to compare different products and brands. 
C)  the distinct phases that a generational cohort progresses through from family formation to retirement, each phase bringing with it identifiable purchasing behaviors. 
D)  the sequence of stages a buyer of each generational cohort goes through from initial awareness of a product to its trial or adoption. 
E)  different marketing programs developed for each generational cohort due to each group's distinctive attitudes and behaviors. 
A)  the process of continually acquiring information on different age groups to identify and interpret potential trends. 
B)  the factors that represent both the objective and subjective attributes of a brand Generations X and Y use to compare different products and brands. 
C)  the distinct phases that a generational cohort progresses through from family formation to retirement, each phase bringing with it identifiable purchasing behaviors. 
D)  the sequence of stages a buyer of each generational cohort goes through from initial awareness of a product to its trial or adoption. 
E)  different marketing programs developed for each generational cohort due to each group's distinctive attitudes and behaviors.

Question 15

do the macroeconomic conditions as well as consumer income affect marketing?

Accepted Answer

The economy pertains to the income,expen

Question 16

micropolitan statistical area refers to

Accepted Answer

A)  a statistical area of 2.5 million people or more. 
B)  a highly urbanized area with a centrally located population of at least 1,000,000 people. 
C)  a cluster of exurbs that function as a single unit due to the proximity of their geographic locations to an urbanized area. 
D)  a statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people and adjacent territory that has a high degree of social and economic integration. 
E)  a statistical area of at least one urbanized area of 50,000 or more people and adjacent territory that has a high degree of social and economic integration. 
A)  a statistical area of 2.5 million people or more. 
B)  a highly urbanized area with a centrally located population of at least 1,000,000 people. 
C)  a cluster of exurbs that function as a single unit due to the proximity of their geographic locations to an urbanized area. 
D)  a statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people and adjacent territory that has a high degree of social and economic integration. 
E)  a statistical area of at least one urbanized area of 50,000 or more people and adjacent territory that has a high degree of social and economic integration.

Question 17

Consumerism refers to

Accepted Answer

A)  a movement of conspicuous consumption that began when the World War II ended. 
B)  conducting business in a way that protects the natural environment while making economic progress. 
C)  a collaborative effort between buyers and sellers to create an exchange where each benefit. 
D)  the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth. 
E)  the grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions. 
A)  a movement of conspicuous consumption that began when the World War II ended. 
B)  conducting business in a way that protects the natural environment while making economic progress. 
C)  a collaborative effort between buyers and sellers to create an exchange where each benefit. 
D)  the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth. 
E)  the grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions.

Question 18

Self-regulation refers to

Accepted Answer

A)  governmental guidelines that suggests what is legal and ethical and what is not. 
B)  a self-imposed set of rules set by a specific industry watchdog group that dictates legal and ethical behaviors. 
C)  an alternative to government control where an industry attempts to police itself. 
D)  voluntary compliance to governmental rules and regulations set for a specific industry. 
E)  a set of rules created and enforced by the FTC to which all members of an industry voluntarily agree to comply. 
A)  governmental guidelines that suggests what is legal and ethical and what is not. 
B)  a self-imposed set of rules set by a specific industry watchdog group that dictates legal and ethical behaviors. 
C)  an alternative to government control where an industry attempts to police itself. 
D)  voluntary compliance to governmental rules and regulations set for a specific industry. 
E)  a set of rules created and enforced by the FTC to which all members of an industry voluntarily agree to comply.

Question 19

__________ makes it unlawful to discriminate in prices charged to different purchasers of the same product,where the effect may substantially lessen competition or help to create a monopoly.

Accepted Answer

A)  Fair Trade Act 
B)  Clayton Act 
C)  Lanham Act 
D)  Robinson-Patman Act 
E)  Unfair Practices Act 
A)  Fair Trade Act 
B)  Clayton Act 
C)  Lanham Act 
D)  Robinson-Patman Act 
E)  Unfair Practices Act

Question 20

trademark is a device that can take almost any form,as long as it is capable of identifying and distinguishing specific products or services.Owens-Corning Fiberglas Corporation's trademark is an example of a product that is protected by

Accepted Answer

A)  combination of letters and designs. 
B)  product shape. 
C)  picture. 
D)  logo. 
E)  color. 
A)  combination of letters and designs. 
B)  product shape. 
C)  picture. 
D)  logo. 
E)  color.

Exam 3: Scanning the Marketing Environment

actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business products?

process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

Inventions or innovations from applied science or engineering research are referred to as

Recent legislation,such as the Children's Online Privacy Protection Act and the Controlling the Assault of Non-solicited Pornography and Marketing (CAN-SPAM)Act,are reforms that are

Generally,the U.S.population is becoming

demographic characteristics of the population and its values are referred to as

term that pertains to the income,expenditures,and resources that affect the cost of running a business or household is referred to as (the)__________.

generation of children born to baby boomers is sometimes referred to as

1998,President Clinton signed the Digital Millennium Copyright Act,which

Changes in coffee consumption affect all of the following EXCEPT:

information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digitized offerings is referred to as __________.

best-known self-regulatory group is the __________,which is a voluntary alliance of companies whose goal is to help maintain fair practices.

Generational marketing refers to

do the macroeconomic conditions as well as consumer income affect marketing?

micropolitan statistical area refers to

Consumerism refers to

Self-regulation refers to

__________ makes it unlawful to discriminate in prices charged to different purchasers of the same product,where the effect may substantially lessen competition or help to create a monopoly.

trademark is a device that can take almost any form,as long as it is capable of identifying and distinguishing specific products or services.Owens-Corning Fiberglas Corporation's trademark is an example of a product that is protected by

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

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