Question 1

Figure 3-1
-Using Figure 3-1 above,identify and explain the five environmental forces ("A," "B," "C," "D," and "E")that affect an organization.

Accepted Answer

Environmental trends typically arise fro

Question 2

a major food company offered supermarket chains special prices and incentives to carry its brand of frozen vegetables and not to carry competing brands,it could be accused of __________ and would be subject to prosecution if its actions substantially reduce competition.

Accepted Answer

A)  requirement contracting 
B)  a tying arrangement 
C)  a territorial infringement 
D)  a monopolistic practice 
E)  exclusive dealing 
A)  requirement contracting 
B)  a tying arrangement 
C)  a territorial infringement 
D)  a monopolistic practice 
E)  exclusive dealing

Question 3

a metropolitan statistical area contains a population of 2.5 million or more,it may be subdivided into smaller areas called __________.

Accepted Answer

A)  population subdivisions 
B)  metroplex divisions 
C)  metropolitan divisions 
D)  combined divisions 
E)  statistical divisions 
A)  population subdivisions 
B)  metroplex divisions 
C)  metropolitan divisions 
D)  combined divisions 
E)  statistical divisions

Question 4

Which of the following statements regarding environmental scanning is the most accurate?

Accepted Answer

A)  Environmental scanning changes the marketing environment. 
B)  Environmental scanning identifies and interprets potential trends. 
C)  Environmental scanning should be done at least every five years. 
D)  Environmental scanning focuses primarily on ecological factors. 
E)  There is too much information generated from environmental scanning to make it viable for small firms. 
A)  Environmental scanning changes the marketing environment. 
B)  Environmental scanning identifies and interprets potential trends. 
C)  Environmental scanning should be done at least every five years. 
D)  Environmental scanning focuses primarily on ecological factors. 
E)  There is too much information generated from environmental scanning to make it viable for small firms.

Question 5

Explain how the racial and ethnic composition of the U.S.is expected to change between 2010 and 2030.

Accepted Answer

Between 2010 and 2030,the Hispanic popul

Question 6

Business practices or conditions that make it difficult for new firms to enter the market are referred to as __________.

Accepted Answer

A)  market obstructions 
B)  barriers to entry 
C)  switching costs 
D)  import-export firewalls 
E)  preemptive practices 
A)  market obstructions 
B)  barriers to entry 
C)  switching costs 
D)  import-export firewalls 
E)  preemptive practices

Question 7

form of competition where just a few companies control the majority of industry sales is referred to as __________.

Accepted Answer

A)  pure competition 
B)  cross-market competition 
C)  an oligopoly 
D)  monopolistic competition 
E)  a monopoly 
A)  pure competition 
B)  cross-market competition 
C)  an oligopoly 
D)  monopolistic competition 
E)  a monopoly

Question 8

Today,__________ of all Americans live in central cities,__________ live in suburbs,and __________ live in rural locations.

Accepted Answer

A)  30%; 30%; 40% 
B)  20%; 50%; 30% 
C)  50%; 30%; 20% 
D)  20%; 30%; 50% 
E)  30%; 50%; 20% 
A)  30%; 30%; 40% 
B)  20%; 50%; 30% 
C)  50%; 30%; 20% 
D)  20%; 30%; 50% 
E)  30%; 50%; 20%

Question 9

of the following statements are true EXCEPT:

Accepted Answer

A)  "LEED" stands for "Leadership in Energy and Environmental Design." 
B)  Today's college graduates now seek "green" jobs that involve some aspect of social responsibility. 
C)  Colleges of business have yet to establish sustainability course electives, case studies, or links to organizations that expose students to socially responsibility concepts and initiatives. 
D)  Many students want to be involved with organizations like Net Impact to "use business to improve the world." 
E)  Millennials want to make a difference by making the world a better place. 
A)  "LEED" stands for "Leadership in Energy and Environmental Design." 
B)  Today's college graduates now seek "green" jobs that involve some aspect of social responsibility. 
C)  Colleges of business have yet to establish sustainability course electives, case studies, or links to organizations that expose students to socially responsibility concepts and initiatives. 
D)  Many students want to be involved with organizations like Net Impact to "use business to improve the world." 
E)  Millennials want to make a difference by making the world a better place.

Question 10

term that describes the rapid growth in world population is called the __________.

Accepted Answer

A)  population expansion 
B)  population inversion 
C)  population migration 
D)  population explosion 
E)  population eruption 
A)  population expansion 
B)  population inversion 
C)  population migration 
D)  population explosion 
E)  population eruption

Question 11

of the primary uses of the BBB Accredited Business logo is to

Accepted Answer

A)  find the best price for a product or service among member firms. 
B)  facilitate local businesses that practice sustainability. 
C)  create a social network forum whereby firms and their customers can have an open dialogue. 
D)  provide objective consumer protection for Internet users. 
E)  create a working relationship among businesses with similar core values. 
A)  find the best price for a product or service among member firms. 
B)  facilitate local businesses that practice sustainability. 
C)  create a social network forum whereby firms and their customers can have an open dialogue. 
D)  provide objective consumer protection for Internet users. 
E)  create a working relationship among businesses with similar core values.

Question 12

Which of the following measures consumers' expectations of the U.S.economy?

Accepted Answer

A)  Index of Consumer Sentiment 
B)  Consumer Expenditure Survey 
C)  U.S. 2010 Census 
D)  Survey of Consumer Finances 
E)  Survey of Buying Power 
A)  Index of Consumer Sentiment 
B)  Consumer Expenditure Survey 
C)  U.S. 2010 Census 
D)  Survey of Consumer Finances 
E)  Survey of Buying Power

Question 13

description of a population according to selected characteristics such as age,gender,ethnicity,income,and occupation is referred to as __________.

Accepted Answer

A)  product group profiling 
B)  demographics 
C)  behavioral analysis 
D)  psychographics 
E)  statistical analysis 
A)  product group profiling 
B)  demographics 
C)  behavioral analysis 
D)  psychographics 
E)  statistical analysis

Question 14

U.S.Census Bureau uses a classification system that reflects the varying locations of the population.The largest of these geographical areas is called

Accepted Answer

A)  megapolitan statistical areas. 
B)  statistical areas. 
C)  combined statistical areas. 
D)  zip codes. 
E)  metropolitan statistical areas. 
A)  megapolitan statistical areas. 
B)  statistical areas. 
C)  combined statistical areas. 
D)  zip codes. 
E)  metropolitan statistical areas.

Question 15

Americans born between 1977 and 1994 are referred to as __________.

Accepted Answer

A)  Generation X 
B)  baby boomers 
C)  Generation Y 
D)  baby busters 
E)  Generation Z 
A)  Generation X 
B)  baby boomers 
C)  Generation Y 
D)  baby busters 
E)  Generation Z

Question 16

Generation X

Accepted Answer

A)  is the least healthy generation since the 1940s. 
B)  accounts for the largest amount of consumer spending. 
C)  is the largest segment of business travelers. 
D)  is interested in distinctive, memorable, and personal experiences. 
E)  includes younger members known as millennials. 
A)  is the least healthy generation since the 1940s. 
B)  accounts for the largest amount of consumer spending. 
C)  is the largest segment of business travelers. 
D)  is interested in distinctive, memorable, and personal experiences. 
E)  includes younger members known as millennials.

Question 17

__________ provides for registration of a company's trademark,such as the Nike swoosh.

Accepted Answer

A)  Lanham Act 
B)  Patent Act 
C)  Clayton Act 
D)  Sherman Antitrust Act 
E)  Miller-Tydings Act 
A)  Lanham Act 
B)  Patent Act 
C)  Clayton Act 
D)  Sherman Antitrust Act 
E)  Miller-Tydings Act

Question 18

Disposable income refers to

Accepted Answer

A)  the money that remains after paying for taxes and necessities. 
B)  the money deducted from a person's paycheck to pay for federal, state, and local taxes. 
C)  the total amount of money made by a single individual in his or her lifetime. 
D)  the money a consumer has left after paying taxes to use for necessities such as food, shelter, clothing, and transportation. 
E)  the money that is spent for necessities or charitable causes that is exempt from taxation 
A)  the money that remains after paying for taxes and necessities. 
B)  the money deducted from a person's paycheck to pay for federal, state, and local taxes. 
C)  the total amount of money made by a single individual in his or her lifetime. 
D)  the money a consumer has left after paying taxes to use for necessities such as food, shelter, clothing, and transportation. 
E)  the money that is spent for necessities or charitable causes that is exempt from taxation

Question 19

Lanham Act (1946)

Accepted Answer

A)  prevents someone from using a trademark on a noncompeting product. 
B)  protects the consumer from product defects. 
C)  provides for registration of a company's trademarks. 
D)  allows a company to secure rights to a name before its actual use. 
E)  facilitates the protection of U.S. trademark rights throughout the world. 
A)  prevents someone from using a trademark on a noncompeting product. 
B)  protects the consumer from product defects. 
C)  provides for registration of a company's trademarks. 
D)  allows a company to secure rights to a name before its actual use. 
E)  facilitates the protection of U.S. trademark rights throughout the world.

Question 20

and Nancy Johnson prepared a household budget in an attempt to manage their money better.As part of their budgeting process,Carl and Nancy prepared the following list:
Monthly Income (after taxes): $4,500
Monthly Expenses (Necessities)
Rent: $550
Auto Loan: $250
Student Loan: $200
Savings: $500
Food: $200
Total Monthly Expenses: $1,700
Amount Left Over: $2,800
After totaling their necessary expenses,which equals $1,700,Carl and Nancy subtracted that amount from their monthly income of $4,500.The Johnsons were happy to realize that they had $2,800 left over,which is their __________.

Accepted Answer

A)  gross income 
B)  personal income 
C)  disposable income 
D)  discretionary income 
E)  profit 
A)  gross income 
B)  personal income 
C)  disposable income 
D)  discretionary income 
E)  profit

Exam 3: Scanning the Marketing Environment

Figure 3-1 -Using Figure 3-1 above,identify and explain the five environmental forces ("A," "B," "C," "D," and "E")that affect an organization.

a major food company offered supermarket chains special prices and incentives to carry its brand of frozen vegetables and not to carry competing brands,it could be accused of __________ and would be subject to prosecution if its actions substantially reduce competition.

a metropolitan statistical area contains a population of 2.5 million or more,it may be subdivided into smaller areas called __________.

Which of the following statements regarding environmental scanning is the most accurate?

Explain how the racial and ethnic composition of the U.S.is expected to change between 2010 and 2030.

Business practices or conditions that make it difficult for new firms to enter the market are referred to as __________.

form of competition where just a few companies control the majority of industry sales is referred to as __________.

Today,__________ of all Americans live in central cities,__________ live in suburbs,and __________ live in rural locations.

of the following statements are true EXCEPT:

term that describes the rapid growth in world population is called the __________.

of the primary uses of the BBB Accredited Business logo is to

Which of the following measures consumers' expectations of the U.S.economy?

description of a population according to selected characteristics such as age,gender,ethnicity,income,and occupation is referred to as __________.

U.S.Census Bureau uses a classification system that reflects the varying locations of the population.The largest of these geographical areas is called

Americans born between 1977 and 1994 are referred to as __________.

Generation X

__________ provides for registration of a company's trademark,such as the Nike swoosh.

Disposable income refers to

Lanham Act (1946)

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters

Today, of all Americans live in central cities, live in suburbs,and __ live in rural locations.