Exam 3: Scanning the Marketing Environment

firms now use e-mail and the Internet to promote their products instead of sending promotional literature to current and prospective customers though the mail.UPS and FedEx continue to grow,as they have both expedited (overnight)and ground package delivery services.These marketplace activities have caused the U.S.Postal Service (USPS)to lose millions of customers and billions of dollars in revenues.As a result,the USPS has had to cope with new ___________ forces in the marketplace.

boomers can be defined as the generation of children born __________.

has the structure of the American household changed since 1960? In your answer,define the blended family and give an example of a way in which marketers have targeted that group.

Which of the following statements about the American blended family is most accurate?

Culture refers to the

Which age segment of the U.S.population is expected to grow to 72 million people or almost 20 percent of the population by 2030?

Projections show that the population of the world is __________.

Lanham Act cannot protect the rights to a trademark if

year,the U.S.Army shoots an estimated 200 million rounds of lead bullets at target practice areas across the United States.Pentagon officials,in response to environmentalists' concerns over lead poisoning in the soil,have invested over $12 million to develop an environmentally safe tungsten bullet.This is an example of one of the outcomes of __________.

a(n)__________ economy,if prices rise faster than consumer incomes,the number of items consumers can buy decreases.

total amount of money made in one year by a person,household,or family unit is referred to as __________ income.

Which generational cohort is part of the "graying of America"? Describe the interests and lifestyles of this cohort and why it is important to marketers.

industries have opted for self-regulation of their members to ensure that each acts fairly.Discuss potential problems associated with self-regulation.

taxes rise at a faster rate than incomes,consumers will

During a recessionary period,which of the following is expected?

notable trend of the U.S.population is the changing racial and ethnic composition.__________,who may be from any race,currently make up 16 percent of the U.S.population.

Until federal laws and regulations were clarified to cover such cases,audio electronic component manufacturers required that retailers who wanted to carry their amplifiers also carry their speakers and sell their customers a "system" of same-brand components.This distribution strategy,called __________,may be illegal.

Describe the three components of competition.

form of competition in which there are many sellers and they each have a similar product is referred to as __________.

of late 2011,the four major retailers of online music include the iTunes,Napster,Amazon,and Rhapsody.In terms of the form of competition,this industry is an example of a(n)__________.