Question 1

Olay's promotions for its Total Effects cleansing cloths,which fight signs of aging,are targeted toward

Accepted Answer

A)  echo-boomers. 
B)  Generation Xers. 
C)  Generation Yers. 
D)  baby boomers. 
E)  baby busters. 
A)  echo-boomers. 
B)  Generation Xers. 
C)  Generation Yers. 
D)  baby boomers. 
E)  baby busters.

Question 2

Which of the following laws has the purpose of protecting competition?

Accepted Answer

A)  Lanham Act. 
B)  Federal Trade Commission Act. 
C)  Fair Trade Act. 
D)  Unfair Practices Act. 
E)  Sherman Antitrust Act. 
A)  Lanham Act. 
B)  Federal Trade Commission Act. 
C)  Fair Trade Act. 
D)  Unfair Practices Act. 
E)  Sherman Antitrust Act.

Question 3

restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Accepted Answer

A)  jurisprudence. 
B)  competitive constrains. 
C)  barriers to entry. 
D)  restraints of trade. 
E)  regulation. 
A)  jurisprudence. 
B)  competitive constrains. 
C)  barriers to entry. 
D)  restraints of trade. 
E)  regulation.

Question 4

According to a recent environmental scan,the United States has spent over $1 trillion on the war on terrorism since 2001.This expenditure is an example of a(n)__________ force.

Accepted Answer

A)  social 
B)  economic 
C)  technological 
D)  competitive 
E)  regulatory 
A)  social 
B)  economic 
C)  technological 
D)  competitive 
E)  regulatory

Question 5

most recent estimate indicates that the population of the world today is about __________.

Accepted Answer

A)  5.0 billion 
B)  5.7 billion 
C)  6.9 billion 
D)  7.9 billion 
E)  9.4 billion 
A)  5.0 billion 
B)  5.7 billion 
C)  6.9 billion 
D)  7.9 billion 
E)  9.4 billion

Question 6

company can protect its competitive position under __________,which gives inventors the right to exclude others from making,using,or selling products that infringe the patented invention.

Accepted Answer

A)  copyright law 
B)  patent law 
C)  criminal law 
D)  commercial law 
E)  antitrust law 
A)  copyright law 
B)  patent law 
C)  criminal law 
D)  commercial law 
E)  antitrust law

Question 7

primary purpose of a doppelganger is to

Accepted Answer

A)  make people laugh, which subconsciously makes them desire the real product. 
B)  undermine the integrity of an existing brand. 
C)  make the brand generic. 
D)  increase productivity of advertising. 
E)  protect trademark infringement by competing firms in the same industry. 
A)  make people laugh, which subconsciously makes them desire the real product. 
B)  undermine the integrity of an existing brand. 
C)  make the brand generic. 
D)  increase productivity of advertising. 
E)  protect trademark infringement by competing firms in the same industry.

Question 8

Better Business Bureau

Accepted Answer

A)  is the best-known federal agency involved in monitoring self-regulation of competing businesses. 
B)  has a great deal of legal power to force a company to comply with its regulations. 
C)  is not involved with Internet commerce. 
D)  is a voluntary alliance of companies whose goal is to help maintain fair practices. 
E)  oversees advertising that runs on television programs. 
A)  is the best-known federal agency involved in monitoring self-regulation of competing businesses. 
B)  has a great deal of legal power to force a company to comply with its regulations. 
C)  is not involved with Internet commerce. 
D)  is a voluntary alliance of companies whose goal is to help maintain fair practices. 
E)  oversees advertising that runs on television programs.

Question 9

social forces of the environment include the ____________ of the population and its values.

Accepted Answer

A)  living standards 
B)  social classes 
C)  cohorts 
D)  ethics 
E)  demographic characteristics 
A)  living standards 
B)  social classes 
C)  cohorts 
D)  ethics 
E)  demographic characteristics

Question 10

Remote suburbs are called __________.

Accepted Answer

A)  exurbs 
B)  suburbia 
C)  outstate residents 
D)  subdivisions 
E)  minor statistical areas 
A)  exurbs 
B)  suburbia 
C)  outstate residents 
D)  subdivisions 
E)  minor statistical areas

Question 11

Lemon Tree is a high-fashion boutique selling top-of-the-line women's clothing and accessories.The keys to its success include knowing customers' changing tastes and providing something different from other retailers.In addition,because of the high value of the merchandise,The Lemon Tree's management is exploring the use of computerized inventory controls and sales order processing.From this description,one can infer that the LEAST IMPORTANT environmental force to The Lemon Tree at this particular time would be

Accepted Answer

A)  economic. 
B)  competitive. 
C)  technological. 
D)  social. 
E)  regulatory. 
A)  economic. 
B)  competitive. 
C)  technological. 
D)  social. 
E)  regulatory.

Question 12

Consumers are buying hybrid gas-electric automobiles such as the Toyota Prius.This is an example of which of the following cultural values?

Accepted Answer

A)  preserving the environment 
B)  paying the least amount possible for products 
C)  meeting the growing perceived inequality among competing brands 
D)  reducing cognitive dissonance 
A)  preserving the environment 
B)  paying the least amount possible for products 
C)  meeting the growing perceived inequality among competing brands 
D)  reducing cognitive dissonance

Question 13

factors that drive competition include

Accepted Answer

A)  monopolistic competition, cross-market competition, entry, and the bargaining power of buyers and suppliers. 
B)  cross-market competition, entry, the bargaining power of buyers and suppliers, and substitution possibilities. 
C)  monopolistic competition, cross-market competition, bargaining power of buyers and suppliers, existing rivalries. 
D)  entry, the bargaining power of buyers and suppliers, existing rivalries, and substitution possibilities. 
E)  cross-market competition, entry, bargaining power of buyers and suppliers, and federal regulation. 
A)  monopolistic competition, cross-market competition, entry, and the bargaining power of buyers and suppliers. 
B)  cross-market competition, entry, the bargaining power of buyers and suppliers, and substitution possibilities. 
C)  monopolistic competition, cross-market competition, bargaining power of buyers and suppliers, existing rivalries. 
D)  entry, the bargaining power of buyers and suppliers, existing rivalries, and substitution possibilities. 
E)  cross-market competition, entry, bargaining power of buyers and suppliers, and federal regulation.

Question 14

Components of a consumer's income include __________.

Accepted Answer

A)  inflation, recession, and depression 
B)  salary, wages, and commissions 
C)  gross, disposable, and discretionary income 
D)  sales taxes, income taxes, and property taxes 
E)  assets, liabilities, and equities 
A)  inflation, recession, and depression 
B)  salary, wages, and commissions 
C)  gross, disposable, and discretionary income 
D)  sales taxes, income taxes, and property taxes 
E)  assets, liabilities, and equities

Question 15

Demographics describe all of the following population characteristics EXCEPT:

Accepted Answer

A)  income. 
B)  age. 
C)  gender. 
D)  zip code. 
E)  ethnicity/race. 
A)  income. 
B)  age. 
C)  gender. 
D)  zip code. 
E)  ethnicity/race.

Question 16

Today,seven of the top 10 cities are located __________.

Accepted Answer

A)  along the east coast 
B)  near the Canadian border 
C)  along the west coast 
D)  near the Mexican border 
E)  within the central "fly over" region of the United States 
A)  along the east coast 
B)  near the Canadian border 
C)  along the west coast 
D)  near the Mexican border 
E)  within the central "fly over" region of the United States

Question 17

Which of the following is an example of advertising- and promotion-related legislation?

Accepted Answer

A)  the Robinson-Patman Act 
B)  the Consumer Product Safety Act 
C)  the Lanham Act 
D)  the Federal Trade Commission Act 
E)  the Fair Packaging and Labeling Act 
A)  the Robinson-Patman Act 
B)  the Consumer Product Safety Act 
C)  the Lanham Act 
D)  the Federal Trade Commission Act 
E)  the Fair Packaging and Labeling Act

Question 18

Recent data on consumer expenditures indicate that the savings rate of U.S.consumers has __________.

Accepted Answer

A)  declined 6 percent; they are taking money from savings to pay current expenses on necessities 
B)  remained flat at 0 percent 
C)  risen slightly at 2 percent 
D)  risen to 6 percent 
E)  exploded to 10 percent 
A)  declined 6 percent; they are taking money from savings to pay current expenses on necessities 
B)  remained flat at 0 percent 
C)  risen slightly at 2 percent 
D)  risen to 6 percent 
E)  exploded to 10 percent

Question 19

Which of the following laws has the purpose of protecting competition?

Accepted Answer

A)  Prevention and Enforcement Act 
B)  Clayton Act 
C)  Federal Trade Commission Act 
D)  Fair Trade Act 
E)  Unfair Practices Act 
A)  Prevention and Enforcement Act 
B)  Clayton Act 
C)  Federal Trade Commission Act 
D)  Fair Trade Act 
E)  Unfair Practices Act

Question 20

Which of the following global trends has significant implications to global marketers?

Accepted Answer

A)  the declining populations of Latin/South American countries 
B)  the size of the markets in India and China 
C)  the tripling of the population of consumers under 40 years old 
D)  the decreasing interest in entrepreneurship in developing countries 
E)  the increased saving rates of elderly populations in developed countries 
A)  the declining populations of Latin/South American countries 
B)  the size of the markets in India and China 
C)  the tripling of the population of consumers under 40 years old 
D)  the decreasing interest in entrepreneurship in developing countries 
E)  the increased saving rates of elderly populations in developed countries

Exam 3: Scanning the Marketing Environment

Olay's promotions for its Total Effects cleansing cloths,which fight signs of aging,are targeted toward

Which of the following laws has the purpose of protecting competition?

restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

According to a recent environmental scan,the United States has spent over $1 trillion on the war on terrorism since 2001.This expenditure is an example of a(n)__________ force.

most recent estimate indicates that the population of the world today is about __________.

company can protect its competitive position under __________,which gives inventors the right to exclude others from making,using,or selling products that infringe the patented invention.

primary purpose of a doppelganger is to

Better Business Bureau

social forces of the environment include the ____________ of the population and its values.

Remote suburbs are called __________.

Consumers are buying hybrid gas-electric automobiles such as the Toyota Prius.This is an example of which of the following cultural values?

factors that drive competition include

Components of a consumer's income include __________.

Demographics describe all of the following population characteristics EXCEPT:

Today,seven of the top 10 cities are located __________.

Which of the following is an example of advertising- and promotion-related legislation?

Recent data on consumer expenditures indicate that the savings rate of U.S.consumers has __________.

Which of the following laws has the purpose of protecting competition?

Which of the following global trends has significant implications to global marketers?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

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