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Consumers Are Committed to Brands with a Strong Link to Social

Question 112

Multiple Choice

consumers are committed to brands with a strong link to social action.An example of this would be


A) McDonald's "I'm Lovin' It" campaign.
B) Brita's "Filter for Good" campaign.
C) Diesel's "Be Stupid" campaign.
D) Liz Claiborne's "Claiborne for Men" campaign.
E) Samsung's "The Jitterbug" campaign.

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