Exam 9: Global Market Entry Strategies

When a firm uses a strategic alliance as a vehicle to rejuvenate a business that is not core and in which it has no leadership position,it is probably using a ________________ strategy.

Exiting a country often involves substantial fixed cost.

Nurturing a future competitor is the biggest danger in ___________________.

Which of the following is a step in the market entry decision process?

One of the most popular entry modes in the international marketplace for service firms is:

_______________________ means that the firm uses a middleman based in its home market to do the exporting.

One of the most popular franchise plans used in international marketing is ____________________ where the franchiser gives the franchise to a local Entrepreneur who in turn sells local franchises within a territory.

__________________ are described as a coalition of two or more organizations to achieve strategically significant goals that are mutually beneficial.

The ____________________ of a market refers to the country's distribution system, transportation network,and communication system.

___________________ are(is)the prime motivation behind contract manufacturing.

Explain what is meant by the concept of a liaison office and why some firms prefer to use this technique to enter markets.

The underlying goal of _________________ in creating a strategic alliance is to sustain the firm's leadership position by learning new skills,getting access to new Markets and developing new technologies.

Most companies start their international expansion with _________________.

Markets can be classified in four types of countries based on their respective market attractiveness.Which of the following of those types can be used to gather Intelligence and establish a network?

As an example of a preliminary screening process in assessing international market opportunities,Colgate-Palmolive uses assessments of whether people bath regularly or not as a critical factor in deciding whether to enter a market or not.

______________________ means that the company sets up its own export organization within the company and relies on a middleman based in a Foreign market (foreign distributor).

Piggyback exporting is when two different transportation modes (such as truck and rail)are combined.

Companies that enter via wholly owned subsidiaries are sometimes perceived as a threat to the culture and/or economic sovereignty of the____________________.

Provide an assessment of strategic alliances.What are they used for,what are the characteristics of those that generally succeed,and what are the general types? Be sure to be specific in your answers.

There four generic reasons for forming strategic alliances are defense,catch-up, remain,and __________________.