Question 1

When contrasted with greenfield operations,_________________ provide(s)a rapid means to get access to the local market.

Accepted Answer

A) licensing 
B) exporting 
C) contract manufacturing 
D) acquisitions 
E) joint ventures 
A) licensing 
B) exporting 
C) contract manufacturing 
D) acquisitions 
E) joint ventures

Question 2

The first step in the process of entering a foreign market is to decide on the
_____________________.

Accepted Answer

target pro

Question 3

One of the main advantages of direct exporting over indirect exporting is that the exporter has more:

Accepted Answer

A) leverage. 
B) risk. 
C) control over its operations. 
D) budget. 
E) leadership. 
A) leverage. 
B) risk. 
C) control over its operations. 
D) budget. 
E) leadership.

Question 4

One of the problems with joint ventures is ________________ between partners.An example would be when one partner wants to stress reduction of political and
Economic controls on decision-making and the other partner wants to accept
Technology and capital but precludes foreign authority infringement on sovereignty
And ideology.

Accepted Answer

A) conflicting purchasing objectives 
B) conflicting process objectives 
C) control objectives 
D) budget objectives 
E) staffing objectives 
A) conflicting purchasing objectives 
B) conflicting process objectives 
C) control objectives 
D) budget objectives 
E) staffing objectives

Question 5

The strategic alliance strategy of ______________ might be enacted when the firm has an established leadership position but that only plays a peripheral role in the
Company's business portfolio.

Accepted Answer

A) offense 
B) defense 
C) catch-up 
D) remain 
E) restructure 
A) offense 
B) defense 
C) catch-up 
D) remain 
E) restructure

Question 6

Wholly owned subsidiaries give MNCs _______________ of their operations.

Accepted Answer

A) almost no control 
B) partial control 
C) moderate control 
D) full control 
E) strategic control only 
A) almost no control 
B) partial control 
C) moderate control 
D) full control 
E) strategic control only

Question 7

Markets can be classified in four types of countries based on their respective market attractiveness.Which of the following countries would most likely be listed as an
Established/maturing market?

Accepted Answer

A) China. 
B) the Philippines. 
C) India. 
D) Vietnam. 
E) Japan. 
A) China. 
B) the Philippines. 
C) India. 
D) Vietnam. 
E) Japan.

Question 8

Ownership strategies in foreign markets can take two forms: acquisitions and
____________________.

Accepted Answer

greenfield

Question 9

According to the textbook,in franchising,companies can capitalize on a _______________________________.

Accepted Answer

A) cheap business formula. 
B) expensive business formula. 
C) winning business formula. 
D) parallel business formula. 
E) hybrid business formula. 
A) cheap business formula. 
B) expensive business formula. 
C) winning business formula. 
D) parallel business formula. 
E) hybrid business formula.

Question 10

Briefly,explain the concept of licensing in a foreign market.In addition,cite the benefits and drawbacks of licensing.Be specific in your responses.

Accepted Answer

Licensing is a contractual transaction w

Question 11

There are no magic ingredients to foster the stability of joint ventures,however,all of the following are good guidelines EXCEPT:

Accepted Answer

A) pick a partner with which control can be maintained. 
B) pick the right partner. 
C) establish clear objectives from the beginning. 
D) bridge cultural gaps. 
E) get top management commitment and respect. 
A) pick a partner with which control can be maintained. 
B) pick the right partner. 
C) establish clear objectives from the beginning. 
D) bridge cultural gaps. 
E) get top management commitment and respect.

Question 12

The goals of a preliminary screen to determine market opportunities are to minimize mistakes of ignoring countries that offer viable opportunities for the product and:

Accepted Answer

A) offending local governments. 
B) offending local cultures. 
C) offending local merchants. 
D) violating local advertising laws. 
E) not wasting time on countries that offer little or no potential. 
A) offending local governments. 
B) offending local cultures. 
C) offending local merchants. 
D) violating local advertising laws. 
E) not wasting time on countries that offer little or no potential.

Question 13

An example of a growth country is China.

Accepted Answer

A) True 
 B)False

Question 14

Decisions to exit or divest a foreign market may have all the following reasons EXCEPT:

Accepted Answer

A) sustained losses. 
B) volatility. 
C) premature entry. 
D) ethical reasons. 
E) new market. 
A) sustained losses. 
B) volatility. 
C) premature entry. 
D) ethical reasons. 
E) new market.

Question 15

The four-step procedure that can be employed for the initial screening process includes all of the following EXCEPT:

Accepted Answer

A) select indicators and data selection. 
B) analyze parallel strengths and weaknesses of the market. 
C) determine the importances of country indicators. 
D) rate the countries in the pool on each indicator. 
E) compute the overall scores for each country. 
A) select indicators and data selection. 
B) analyze parallel strengths and weaknesses of the market. 
C) determine the importances of country indicators. 
D) rate the countries in the pool on each indicator. 
E) compute the overall scores for each country.

Question 16

All of the following are illustrations of the four generic reasons for forming strategic alliances EXCEPT:

Accepted Answer

A) offense. 
B) defense. 
C) catch-up. 
D) remain. 
E) restructure. 
A) offense. 
B) defense. 
C) catch-up. 
D) remain. 
E) restructure.

Question 17

Which of the following most accurately describes the first step in the market entry decision process?

Accepted Answer

A) Decide on the goals of the target markets. 
B) Decide on the mode of entry. 
C) Decide on the time of entry. 
D) Decide on the target product/market. 
E) Decide on the marketing mix plan. 
A) Decide on the goals of the target markets. 
B) Decide on the mode of entry. 
C) Decide on the time of entry. 
D) Decide on the target product/market. 
E) Decide on the marketing mix plan.

Question 18

One method of assessing whether a company should enter a foreign market or not is to use an opportunity matrix.To use such a matrix,the marketer should assess high,
Moderate,and low opportunities as measured on business and political risk and
___________________ scales or cells.

Accepted Answer

A) demand 
B) financial constraints 
C) market opportunities 
D) market sensitivity 
E) distance from home market 
A) demand 
B) financial constraints 
C) market opportunities 
D) market sensitivity 
E) distance from home market

Question 19

In contract manufacturing,because of "nurture-a-future competitor" threat,many companies prefer to make ___________________ or products that involve
Proprietary design features in-house.

Accepted Answer

A) just-in-time items 
B) under-value items 
C) low-value items 
D) high-value items 
E) none of the bove 
A) just-in-time items 
B) under-value items 
C) low-value items 
D) high-value items 
E) none of the bove

Question 20

Stable alliances have the commitment and support of the top of the parents'
organizations.

Accepted Answer

A) True 
 B)False

When contrasted with greenfield operations,_________________ provide(s)a rapid means to get access to the local market.

The first step in the process of entering a foreign market is to decide on the _____________________.

One of the main advantages of direct exporting over indirect exporting is that the exporter has more:

The strategic alliance strategy of ______________ might be enacted when the firm has an established leadership position but that only plays a peripheral role in the Company's business portfolio.

Wholly owned subsidiaries give MNCs _______________ of their operations.

Markets can be classified in four types of countries based on their respective market attractiveness.Which of the following countries would most likely be listed as an Established/maturing market?

Ownership strategies in foreign markets can take two forms: acquisitions and ____________________.

According to the textbook,in franchising,companies can capitalize on a _______________________________.

Briefly,explain the concept of licensing in a foreign market.In addition,cite the benefits and drawbacks of licensing.Be specific in your responses.

There are no magic ingredients to foster the stability of joint ventures,however,all of the following are good guidelines EXCEPT:

The goals of a preliminary screen to determine market opportunities are to minimize mistakes of ignoring countries that offer viable opportunities for the product and:

An example of a growth country is China.

Decisions to exit or divest a foreign market may have all the following reasons EXCEPT:

The four-step procedure that can be employed for the initial screening process includes all of the following EXCEPT:

All of the following are illustrations of the four generic reasons for forming strategic alliances EXCEPT:

Which of the following most accurately describes the first step in the market entry decision process?

One method of assessing whether a company should enter a foreign market or not is to use an opportunity matrix.To use such a matrix,the marketer should assess high, Moderate,and low opportunities as measured on business and political risk and ___________________ scales or cells.

In contract manufacturing,because of "nurture-a-future competitor" threat,many companies prefer to make ___________________ or products that involve Proprietary design features in-house.

Stable alliances have the commitment and support of the top of the parents' organizations.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

Exam 9: Global Market Entry Strategies

When contrasted with greenfield operations,_________________ provide(s)a rapid means to get access to the local market.

The first step in the process of entering a foreign market is to decide on the _____________________.

One of the main advantages of direct exporting over indirect exporting is that the exporter has more:

The strategic alliance strategy of ______________ might be enacted when the firm has an established leadership position but that only plays a peripheral role in the Company's business portfolio.

Wholly owned subsidiaries give MNCs _______________ of their operations.

Markets can be classified in four types of countries based on their respective market attractiveness.Which of the following countries would most likely be listed as an Established/maturing market?

Ownership strategies in foreign markets can take two forms: acquisitions and ____________________.

According to the textbook,in franchising,companies can capitalize on a _______________________________.

Briefly,explain the concept of licensing in a foreign market.In addition,cite the benefits and drawbacks of licensing.Be specific in your responses.

There are no magic ingredients to foster the stability of joint ventures,however,all of the following are good guidelines EXCEPT:

The goals of a preliminary screen to determine market opportunities are to minimize mistakes of ignoring countries that offer viable opportunities for the product and:

An example of a growth country is China.

Decisions to exit or divest a foreign market may have all the following reasons EXCEPT:

The four-step procedure that can be employed for the initial screening process includes all of the following EXCEPT:

All of the following are illustrations of the four generic reasons for forming strategic alliances EXCEPT:

Which of the following most accurately describes the first step in the market entry decision process?

One method of assessing whether a company should enter a foreign market or not is to use an opportunity matrix.To use such a matrix,the marketer should assess high, Moderate,and low opportunities as measured on business and political risk and ___________________ scales or cells.

In contract manufacturing,because of "nurture-a-future competitor" threat,many companies prefer to make ___________________ or products that involve Proprietary design features in-house.

Stable alliances have the commitment and support of the top of the parents' organizations.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters