Question 1

Full-service,specialty-line wholesalers that own and maintain displays in discount stores and supermarkets are called

Accepted Answer

A)  specialty-line wholesalers. 
B)  full-service stockers. 
C)  in-store maintainers. 
D)  assemblers. 
E)  rack jobbers. 
A)  specialty-line wholesalers. 
B)  full-service stockers. 
C)  in-store maintainers. 
D)  assemblers. 
E)  rack jobbers.

Question 2

Compare the services wholesalers provide for producers with the services they provide to retailers.

Accepted Answer

The answer of Compare the services wholesalers provide for producers...

Question 3

All of the following are types of limited-service merchant wholesalers except

Accepted Answer

A)  cash-and-carry wholesalers. 
B)  truck wholesalers. 
C)  mail-order wholesalers. 
D)  specialty-line wholesalers. 
E)  drop shippers. 
A)  cash-and-carry wholesalers. 
B)  truck wholesalers. 
C)  mail-order wholesalers. 
D)  specialty-line wholesalers. 
E)  drop shippers.

Question 4

What is a potential disadvantage of direct selling?

Accepted Answer

A)  Commissions for salespeople are usually low. 
B)  Some customers view direct selling in a negative light. 
C)  Personal attention is lacking. 
D)  Product demonstrations are difficult in this type of selling. 
E)  Consumers must go out of their way. 
A)  Commissions for salespeople are usually low. 
B)  Some customers view direct selling in a negative light. 
C)  Personal attention is lacking. 
D)  Product demonstrations are difficult in this type of selling. 
E)  Consumers must go out of their way.

Question 5

After shopping in the same store for nearly two hours,Chelsea goes to Burger King for a Whopper,while Cynthia goes to the optical shop to see if her contacts are ready.They engage in these activities without leaving the store in which they have been shopping.They are most likely in a

Accepted Answer

A)  superstore. 
B)  hypermarket. 
C)  department store. 
D)  general merchandise retailer. 
E)  discount store. 
A)  superstore. 
B)  hypermarket. 
C)  department store. 
D)  general merchandise retailer. 
E)  discount store.

Question 6

____ provide an effective method of selling small items to customers in remote areas that other wholesalers might find unprofitable to serve.

Accepted Answer

A)  Desk jobbers 
B)  Specialty-line wholesalers 
C)  Cash-and-carry wholesalers 
D)  Truck wholesalers 
E)  Mail-order wholesalers 
A)  Desk jobbers 
B)  Specialty-line wholesalers 
C)  Cash-and-carry wholesalers 
D)  Truck wholesalers 
E)  Mail-order wholesalers

Question 7

Martin owns and operates a wholesale hardware business that supplies small hardware parts to various manufacturers in the area.He takes title to the hardware and assumes all risks associated with ownership.Martin is a

Accepted Answer

A)  rack jobber. 
B)  merchant wholesaler. 
C)  wholesaler agent. 
D)  drop shipper. 
E)  sales branch. 
A)  rack jobber. 
B)  merchant wholesaler. 
C)  wholesaler agent. 
D)  drop shipper. 
E)  sales branch.

Question 8

Cigarette manufacturer Philip Morris uses the services of Universal Corporation,the world's largest buyer and processor of leaf tobacco,which provides financing for its customers.This means that Universal is a

Accepted Answer

A)  cash-and-carry wholesaler. 
B)  general merchandise wholesaler. 
C)  limited-service wholesaler. 
D)  rack jobber. 
E)  full-service wholesaler. 
A)  cash-and-carry wholesaler. 
B)  general merchandise wholesaler. 
C)  limited-service wholesaler. 
D)  rack jobber. 
E)  full-service wholesaler.

Question 9

Brianna owns and operates a gift and interior store called The Gingerbread House.She works hard to put together beautiful arrangements and displays throughout the store and always features a burning scented candle and light music.She hopes these efforts will encourage her customers to buy more.Brianna is focusing on

Accepted Answer

A)  atmospherics. 
B)  retail positioning. 
C)  location. 
D)  scrambled merchandising. 
E)  value-pricing. 
A)  atmospherics. 
B)  retail positioning. 
C)  location. 
D)  scrambled merchandising. 
E)  value-pricing.

Question 10

A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of

Accepted Answer

A)  lower costs of selling. 
B)  easier financial transactions. 
C)  superior ability to demonstrate the product. 
D)  superior ability to offer the product at a lower price. 
E)  decreased cycle time. 
A)  lower costs of selling. 
B)  easier financial transactions. 
C)  superior ability to demonstrate the product. 
D)  superior ability to offer the product at a lower price. 
E)  decreased cycle time.

Question 11

Wal-Mart,Macy's,Nordstrom's,and Toys "R" Us are examples of

Accepted Answer

A)  manufacturers. 
B)  merchant wholesalers. 
C)  end-users. 
D)  agents. 
E)  retailers. 
A)  manufacturers. 
B)  merchant wholesalers. 
C)  end-users. 
D)  agents. 
E)  retailers.

Question 12

Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of the typical household.For many years,the products were sold only through catalogs.Later,they were available through the company on its Internet website.In the past few years,Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores.This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores.Additionally,the products available in Sears stores include Craftsman tools,lawn care equipment,and household appliances,which are not Lands' End types of product lines.This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 15.2.By locating in the Sears' stores,Lands' End can do all of the following,except

Accepted Answer

A)  facilitate comparison shopping. 
B)  facilitate wholesale exchanges. 
C)  create place utility. 
D)  create time utility. 
E)  facilitate consumer exchanges. 
A)  facilitate comparison shopping. 
B)  facilitate wholesale exchanges. 
C)  create place utility. 
D)  create time utility. 
E)  facilitate consumer exchanges.

Question 13

Levitz Furniture locates in huge,low-cost buildings,maintains large,on-premises inventories,and offers minimum service.Levitz is a

Accepted Answer

A)  warehouse showroom. 
B)  catalog showroom. 
C)  superstore. 
D)  warehouse club. 
E)  department store. 
A)  warehouse showroom. 
B)  catalog showroom. 
C)  superstore. 
D)  warehouse club. 
E)  department store.

Question 14

A channel member that markets all of a manufacturer's goods,has authority over price,promotion,and distribution,but does not take title to the product is a

Accepted Answer

A)  general-line wholesaler. 
B)  selling agent. 
C)  commission merchant. 
D)  manufacturers' agent. 
E)  broker. 
A)  general-line wholesaler. 
B)  selling agent. 
C)  commission merchant. 
D)  manufacturers' agent. 
E)  broker.

Question 15

Direct marketing,direct selling,and automatic vending are all examples of ____ retailing.

Accepted Answer

A)  off-premise 
B)  portfolio 
C)  nonstore 
D)  off-price 
E)  direct 
A)  off-premise 
B)  portfolio 
C)  nonstore 
D)  off-price 
E)  direct

Question 16

Advo Systems is an organization that mails product brochures and coupons to potential consumers who can then purchase these products by mail or by phone.Advo Systems illustrates which of the following methods of selling retail products?

Accepted Answer

A)  Direct-response marketing 
B)  Party plan 
C)  Catalog marketing 
D)  Specialty retailing 
E)  Direct selling 
A)  Direct-response marketing 
B)  Party plan 
C)  Catalog marketing 
D)  Specialty retailing 
E)  Direct selling

Question 17

The primary purpose of a(n)____ is to bring buyers and sellers together.

Accepted Answer

A)  commission merchant 
B)  selling agent 
C)  manufacturers' agent 
D)  intermediary 
E)  broker 
A)  commission merchant 
B)  selling agent 
C)  manufacturers' agent 
D)  intermediary 
E)  broker

Question 18

Manufacturers' agents offer products that are both

Accepted Answer

A)  noncompeting and complementary. 
B)  competing and specialized. 
C)  unrelated and noncompeting. 
D)  complementary and competing. 
E)  unrelated and competing. 
A)  noncompeting and complementary. 
B)  competing and specialized. 
C)  unrelated and noncompeting. 
D)  complementary and competing. 
E)  unrelated and competing.

Question 19

What type of retailing began with Montgomery Ward in the late 1800s?

Accepted Answer

A)  Catalog marketing 
B)  Department stores 
C)  Direct selling 
D)  Discount retailing 
E)  Franchising 
A)  Catalog marketing 
B)  Department stores 
C)  Direct selling 
D)  Discount retailing 
E)  Franchising

Question 20

Who provides the environment in which exchanges with ultimate consumers occur?

Accepted Answer

A)  Retailers 
B)  Wholesalers 
C)  Catalogers 
D)  Telemarketers 
E)  Producers 
A)  Retailers 
B)  Wholesalers 
C)  Catalogers 
D)  Telemarketers 
E)  Producers

Exam 15: A Retailing,wholesaling and Direct Marketing

Full-service,specialty-line wholesalers that own and maintain displays in discount stores and supermarkets are called

Compare the services wholesalers provide for producers with the services they provide to retailers.

All of the following are types of limited-service merchant wholesalers except

What is a potential disadvantage of direct selling?

After shopping in the same store for nearly two hours,Chelsea goes to Burger King for a Whopper,while Cynthia goes to the optical shop to see if her contacts are ready.They engage in these activities without leaving the store in which they have been shopping.They are most likely in a

____ provide an effective method of selling small items to customers in remote areas that other wholesalers might find unprofitable to serve.

Martin owns and operates a wholesale hardware business that supplies small hardware parts to various manufacturers in the area.He takes title to the hardware and assumes all risks associated with ownership.Martin is a

Cigarette manufacturer Philip Morris uses the services of Universal Corporation,the world's largest buyer and processor of leaf tobacco,which provides financing for its customers.This means that Universal is a

A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of

Wal-Mart,Macy's,Nordstrom's,and Toys "R" Us are examples of

Levitz Furniture locates in huge,low-cost buildings,maintains large,on-premises inventories,and offers minimum service.Levitz is a

A channel member that markets all of a manufacturer's goods,has authority over price,promotion,and distribution,but does not take title to the product is a

Direct marketing,direct selling,and automatic vending are all examples of ____ retailing.

Advo Systems is an organization that mails product brochures and coupons to potential consumers who can then purchase these products by mail or by phone.Advo Systems illustrates which of the following methods of selling retail products?

The primary purpose of a(n)____ is to bring buyers and sellers together.

Manufacturers' agents offer products that are both

What type of retailing began with Montgomery Ward in the late 1800s?

Who provides the environment in which exchanges with ultimate consumers occur?

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

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