Exam 14: A Supply Chain Management and Marketing Channels

____ adds time and place utility to a product by moving it from where it is made to where it is purchased and used.

Order processing is defined as

Assuming everything else equal,the most cost-efficient way for British Petroleum to transport crude oil from remote oil drilling sites in central Alaska to shipping terminals on the Alaskan coast would be

Overall channel goals and individual channel member goals cannot be achieved together without

Warner Bros.sells cookie jars,puzzles,photo albums,and other items featuring its popular cartoon characters directly through its own retail outlets.This is an example of

Which of the following is most likely to be a product stocked by an industrial distributor?

The three major levels of intensity at which a company can choose to distribute its products are ____ distribution.

What are the three types of utility that marketing channels create,and what do they involve?

When considering the best channel to use,all of the following are true with regard to larger firms except they

Starbucks has an agreement with Pepsi Co.through which Pepsi distributes Starbucks' coffee drink,Frappucino,to grocery stores and other retail outlets.This is an example of

The supply chain includes

Air-Tech management learns that last month's production run of heaters at its Newark plant is defective and announces a recall of the specific models produced.To handle the large number of products it expects to receive for replacement of the defective thermostats,Air-Tech will probably need to add a ____ to its distribution network.

Use the following to answer the questions. Star Supplies,Inc.manufactures commercial-grade floor cleaners,such as vacuums and floor polishers.The firm has recently begun manufacturing other janitorial-related product lines,such as paper products and chemical cleaners.Star Supplies distributes its products in two ways.It sells its vacuum,floor polisher,and janitorial supply products to an independent business that takes title to the products and then sells them to various small businesses throughout the region.Also,Star has a list of large businesses that it distributes to directly,on an as-needed basis.These businesses keep very little inventory and purchase janitorial supplies in small quantities.Recently,Star has decided to add new two new service product lines-paper shredding and a uniform rental service.Clint Rodriguez,the marketing manager,is conducting a meeting to discuss the ways in which Star can strategically manage these new businesses.Star has the choice of marketing the paper shredding service to their large business clients,by picking up the paper as they drop off the other janitorial supplies,or they can buy a small paper shredding business and market to both large and small business customers.With regard to the uniform rental service,Star can either pick up and deliver the uniforms to the small businesses themselves,or contract that out to a third party. -Refer to Scenario 14.2.When Clint suggested that Star consider purchasing a paper shredding business and then offer the service to its large and small business customers,he was suggesting a method called ____,where Star would be the ____.

Physical distribution activities may be performed by a producer,wholesaler,retailer or

When one company in a marketing channel has the ability to influence another member's goal achievement,the company has

Use the following to answer the questions. Liz Claiborne,Inc.markets several different brands,under their own Claiborne name label,as well as others.Their primary brands,such as Liz Claiborne,Liz & Co,and DKNY,are sold to wholesalers.These brands are then available through retail department stores such as Kohl's and Macy's.Their wholesale-based brands division is positioned as customer-focused and cost-efficient.Their premium brands division includes labels such as Kate Spade,Juicy Couture,and Mexx.These premium brands are sold through stores that the Claiborne company owns. -Refer to Scenario 14.1.If Liz Claiborne were to distribute their Kate Spade brand through its company-owned stores and through wholesalers,to major department stores,then Liz Claiborne would be using ____ distribution.

Nathan is trying to decide which shipping company to use to transport his custom-made furniture to customers.Nathan is facing a decision about

Use the following to answer the questions. Star Supplies,Inc.manufactures commercial-grade floor cleaners,such as vacuums and floor polishers.The firm has recently begun manufacturing other janitorial-related product lines,such as paper products and chemical cleaners.Star Supplies distributes its products in two ways.It sells its vacuum,floor polisher,and janitorial supply products to an independent business that takes title to the products and then sells them to various small businesses throughout the region.Also,Star has a list of large businesses that it distributes to directly,on an as-needed basis.These businesses keep very little inventory and purchase janitorial supplies in small quantities.Recently,Star has decided to add new two new service product lines-paper shredding and a uniform rental service.Clint Rodriguez,the marketing manager,is conducting a meeting to discuss the ways in which Star can strategically manage these new businesses.Star has the choice of marketing the paper shredding service to their large business clients,by picking up the paper as they drop off the other janitorial supplies,or they can buy a small paper shredding business and market to both large and small business customers.With regard to the uniform rental service,Star can either pick up and deliver the uniforms to the small businesses themselves,or contract that out to a third party. -Refer to Scenario 14.2.Clint's suggestion for the uniform rental service was either picking up and delivering the uniforms themselves,or contracting this to a third party.If Star decides to pick up and deliver the uniforms with its own trucks,this is an example of a(n)____ channel.If Star contracts this action to a third party,it is called ____.

Piggyback,fishyback,and birdyback are terms usually associated with gaining efficiency in shipping through

Durable goods such as television sets and DVD players generally reach their target markets through