Exam 8: International Marketing

When the American company Exxon purchases crude oil from Saudi Arabia,it is engaging in

Standardizing many Nike and Adidas shoe models worldwide is an example of

Which of the following is often used to raise revenue for a country and/or to protect domestic products?

Which of the following would be a benefit to a franchiser,such as Jiffy Lube,in expanding into international marketing?

Describe the cultural and social forces that affect international marketing strategy.

Cultural relativism is the unconscious reference to one's own cultural values,experiences,and knowledge when traveling in other countries.

International marketing is defined as marketing activities performed across national boundaries.

The World Trade Organization was an important outcome of the unification of Europe.

What effect is NAFTA having on the international trade of the following countries: United States,Canada,Mexico,and Japan?

Customs and taboos are culture-bound and should be taken into consideration when products are marketed in a foreign environment.

Nestlé Food Company is a Swiss-based company that operates several divisions in the United States and other countries.This classifies Nestlé as a(n)

Explain why the mode of entry into an international market is a major issue for managers to consider.

One of the effects of NAFTA is the simplification of country-of-origin rules.This will likely hinder the international trade activities of

The term dumping refers to the sale of

Firms that have operations or subsidiaries located in many countries are referred to as

The Grummond Group buys computer peripherals in industrialized countries and sells them to customers in developing countries.Grummond is most likely classified as a(n)

A subsidiary operating in a foreign country may have important tax,tariff,and other operating advantages over a licensing agreement or a joint venture.

A quota is the suspension,by a government,of trade in a particular product.

Use the following to answer the questions. KFC opened its first franchised restaurant outside of North America in England in 1964.Now,over a billion KFC chicken dinners are sold annually at more than 80 countries and territories around the world.KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items.In the U.S.,the menu at KFC is usually the same in all restaurants,with only a very few additional items available in different regions.However,when KFC first franchised into Asian countries,it added many unusual local delicacies to the menu-items such as fried octopus and squid.Additionally,the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store.This is a tradition for many restaurants in these countries-to offer the customer passing by a preliminary view of their product. -Refer to Scenario 8.2.Suppose that KFC's parent company experienced difficulty in opening its restaurants in China unless KFC was willing to pay the government a "bribe".If KFC were to resort to paying this bribe in China saying that "it's different doing business there"-this would be an example of

The greatest danger in becoming involved in direct ownership in international marketing is political uncertainty.