Question 1

Which of the following is true about NAFTA?

Accepted Answer

A)  It remains politically controversial. 
B)  It will increase the total output of goods and services to foreign markets. 
C)  It will decrease the total number of jobs in the United States. 
D)  It eliminated all tariffs on goods traded between the United States,Canada,and Mexico. 
E)  It will reduce the number of illegal aliens in the United States. 
A)  It remains politically controversial. 
B)  It will increase the total output of goods and services to foreign markets. 
C)  It will decrease the total number of jobs in the United States. 
D)  It eliminated all tariffs on goods traded between the United States,Canada,and Mexico. 
E)  It will reduce the number of illegal aliens in the United States.

Question 2

Opportunities for international marketers are limited to industrial nations with the highest incomes.

Accepted Answer

A) True 
 B)False

Question 3

The unconscious reference to one's own cultural values,experiences,and knowledge when encountering new and different cultures is known as

Accepted Answer

A)  the "when-in-Rome" approach. 
B)  the Fraedrich Principle. 
C)  cultural relativism. 
D)  the self-reference principle. 
E)  the self-reference criterion. 
A)  the "when-in-Rome" approach. 
B)  the Fraedrich Principle. 
C)  cultural relativism. 
D)  the self-reference principle. 
E)  the self-reference criterion.

Question 4

The role of export agents is to

Accepted Answer

A)  bring buyers and sellers from different countries together and collect a commission for arranging sales. 
B)  purchase products from different companies and sell them to foreign countries. 
C)  help a firm to make direct investments in foreign countries. 
D)  contact domestic firms about the opportunities available in exporting. 
E)  arrange for licensing agreements between domestic and foreign firms. 
A)  bring buyers and sellers from different countries together and collect a commission for arranging sales. 
B)  purchase products from different companies and sell them to foreign countries. 
C)  help a firm to make direct investments in foreign countries. 
D)  contact domestic firms about the opportunities available in exporting. 
E)  arrange for licensing agreements between domestic and foreign firms.

Question 5

Southern Tier Industries has operations in more than 30 foreign countries.The headquarters in Atlanta controls the entire organization while offering subsidiaries the freedom necessary to achieve success in local markets.Southern Tier Industries is an example of a(n)

Accepted Answer

A)  strategic alliance. 
B)  joint venture. 
C)  export-driven corporation. 
D)  multinational enterprise. 
E)  trading company. 
A)  strategic alliance. 
B)  joint venture. 
C)  export-driven corporation. 
D)  multinational enterprise. 
E)  trading company.

Question 6

When a glove manufacturer in China is allowed to sell only a certain number of plastic gloves into Japan,that firm is facing a(n)

Accepted Answer

A)  tariff. 
B)  embargo. 
C)  restrictive product standard. 
D)  quota. 
E)  balance of trade restriction. 
A)  tariff. 
B)  embargo. 
C)  restrictive product standard. 
D)  quota. 
E)  balance of trade restriction.

Question 7

What level of commitment in international marketing may be most attractive when the political and economic stability of a foreign country is questionable?

Accepted Answer

A)  Joint ventures 
B)  Direct ownership 
C)  Exporting 
D)  Limited exporting 
E)  Licensing 
A)  Joint ventures 
B)  Direct ownership 
C)  Exporting 
D)  Limited exporting 
E)  Licensing

Question 8

How do globalized marketing strategies differ from customized marketing strategies? What are the implications of each for marketing managers?

Accepted Answer

The answer of How do globalized marketing strategies differ from...

Question 9

Exporting,licensing and franchising,trading companies,contract manufacturing,and joint ventures are preferred modes of international market entry for firms with an export department structure.

Accepted Answer

A) True 
 B)False

Question 10

Brand name,product characteristics,packaging,and media allocation are among the easiest marketing mix variables to standardize around the world.

Accepted Answer

A) True 
 B)False

Question 11

Many companies choose to standardize their ____ across national boundaries to maintain a consistent and well-integrated corporate culture.

Accepted Answer

A)  technology 
B)  ethical behavior 
C)  language 
D)  dress code 
E)  products 
A)  technology 
B)  ethical behavior 
C)  language 
D)  dress code 
E)  products

Question 12

The Common Market of the Southern Cone (MERCOSUR)includes countries from

Accepted Answer

A)  Africa. 
B)  Asia. 
C)  Central America. 
D)  South America. 
E)  the Pacific Islands. 
A)  Africa. 
B)  Asia. 
C)  Central America. 
D)  South America. 
E)  the Pacific Islands.

Question 13

Miller's Home Furnishings uses marketing strategies aimed at markets within the United States,its home country.Miller's engages in

Accepted Answer

A)  domestic marketing. 
B)  localized marketing. 
C)  globalized marketing. 
D)  limited exporting. 
E)  international marketing. 
A)  domestic marketing. 
B)  localized marketing. 
C)  globalized marketing. 
D)  limited exporting. 
E)  international marketing.

Question 14

What is the greatest advantage to an organization of having a subsidiary in a foreign nation?

Accepted Answer

A)  Avoidance of all U.S.laws 
B)  Increase in cross-cultural approaches to management that allows subsidiaries to develop their own identity 
C)  Increased trend toward nationalistic marketing approaches 
D)  Greater amount of standardization of the marketing mix 
E)  Greater amount of security from government nationalization and other anticompetitive measures 
A)  Avoidance of all U.S.laws 
B)  Increase in cross-cultural approaches to management that allows subsidiaries to develop their own identity 
C)  Increased trend toward nationalistic marketing approaches 
D)  Greater amount of standardization of the marketing mix 
E)  Greater amount of security from government nationalization and other anticompetitive measures

Question 15

Two-thirds of the world's total purchasing power is outside the United States.

Accepted Answer

A) True 
 B)False

Question 16

Maquiladoras are

Accepted Answer

A)  exchange controls from central banks in Latin American countries. 
B)  production facilities in north-central Mexican states. 
C)  import-export agents of the Mexican government. 
D)  global marketing programs established in Latin American countries. 
E)  freight forwarders from Mexico. 
A)  exchange controls from central banks in Latin American countries. 
B)  production facilities in north-central Mexican states. 
C)  import-export agents of the Mexican government. 
D)  global marketing programs established in Latin American countries. 
E)  freight forwarders from Mexico.

Question 17

International marketing refers to ____________________.

Accepted Answer

developing and perfo

Question 18

Which of the following agreements provides a forum for tariff negotiations,reducing trade restrictions,resolution of international trade problems,and ground rules for international trade?

Accepted Answer

A)  The World Trade Organization 
B)  The North American Free Trade Agreement 
C)  The Latin American Free Trade Agreement 
D)  The European Union Free Trade Agreement 
E)  The General Agreement on Tariffs and Trade 
A)  The World Trade Organization 
B)  The North American Free Trade Agreement 
C)  The Latin American Free Trade Agreement 
D)  The European Union Free Trade Agreement 
E)  The General Agreement on Tariffs and Trade

Question 19

IKEA,a Swedish retailer of contemporary furniture,operates several stores in various Scandinavian countries,as well as in the United States and Canada.Which of the following describes IKEA's level of commitment to international marketing?

Accepted Answer

A)  Licensing 
B)  Direct ownership 
C)  Exporting 
D)  A trading company 
E)  A joint venture 
A)  Licensing 
B)  Direct ownership 
C)  Exporting 
D)  A trading company 
E)  A joint venture

Question 20

The purchase of products from a foreign source is called

Accepted Answer

A)  exporting. 
B)  dumping. 
C)  importing. 
D)  licensing. 
E)  venturing. 
A)  exporting. 
B)  dumping. 
C)  importing. 
D)  licensing. 
E)  venturing.

Exam 8: International Marketing

Which of the following is true about NAFTA?

Opportunities for international marketers are limited to industrial nations with the highest incomes.

The unconscious reference to one's own cultural values,experiences,and knowledge when encountering new and different cultures is known as

The role of export agents is to

Southern Tier Industries has operations in more than 30 foreign countries.The headquarters in Atlanta controls the entire organization while offering subsidiaries the freedom necessary to achieve success in local markets.Southern Tier Industries is an example of a(n)

When a glove manufacturer in China is allowed to sell only a certain number of plastic gloves into Japan,that firm is facing a(n)

What level of commitment in international marketing may be most attractive when the political and economic stability of a foreign country is questionable?

How do globalized marketing strategies differ from customized marketing strategies? What are the implications of each for marketing managers?

Exporting,licensing and franchising,trading companies,contract manufacturing,and joint ventures are preferred modes of international market entry for firms with an export department structure.

Brand name,product characteristics,packaging,and media allocation are among the easiest marketing mix variables to standardize around the world.

Many companies choose to standardize their ____ across national boundaries to maintain a consistent and well-integrated corporate culture.

The Common Market of the Southern Cone (MERCOSUR)includes countries from

Miller's Home Furnishings uses marketing strategies aimed at markets within the United States,its home country.Miller's engages in

What is the greatest advantage to an organization of having a subsidiary in a foreign nation?

Two-thirds of the world's total purchasing power is outside the United States.

Maquiladoras are

International marketing refers to ____________________.

Which of the following agreements provides a forum for tariff negotiations,reducing trade restrictions,resolution of international trade problems,and ground rules for international trade?

IKEA,a Swedish retailer of contemporary furniture,operates several stores in various Scandinavian countries,as well as in the United States and Canada.Which of the following describes IKEA's level of commitment to international marketing?

The purchase of products from a foreign source is called

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

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