Exam 3: The Global Marketing Environment

Disposable income is used to pay taxes,spend,and save.

Toyota has developed aluminum car bodies that are 100 percent recyclable and light enough to help conserve fuel.What kind of response is this to environmental forces?

Governments are big buyers,and the people who hold political offices often determine how much is purchased.

Of all the federal regulatory units,the ____ most heavily influences marketing activities.

The accumulation of past income,natural resources,and financial resources is known as

Which category of income are marketers most interested in?

Consumer confidence is at a low during periods of

The Council of Better Business Bureaus and the FTC make up the National Advertising Review Board (NARB).

Pure competition is a common competitive environment.

A person's buying power is a function of

After Home Depot gathers information related to its marketing environment,it attempts to define current environmental changes and predict future changes.This determines possible opportunities and threats facing the company.It illustrates the process that is called

Wealth enables consumers to gain buying power.

Marketers primarily focus their environmental analysis on ____ competitors.

The FTC can issue a cease-and-desist order,which is an injunction to

A monopoly exists when a firm with many potential competitors attempts to develop a marketing strategy to differentiate its products.

What is the most important factor in distinguishing disposable income from income?

Use the following to answer the questions. A new U.S.automobile company,Specialty Motors,was established in 2004.In 2008,a recession caused disposable income to decline,and the annual amount of dollars spent by consumers for automobiles dropped drastically.Specialty Motors faced the problem of trying to determine whether the economy would turn toward prosperity or toward depression.No matter what happened,Specialty Motors was also worried about an impending global steel shortage,which would make a big difference in its future marketing plans.The economy might recover from the recession,but the automobile makers might be forced to ask consumers to curtail consumption just when the hope of a better year was finally in sight.All in all,the future looked dismal for Specialty Motors. -Refer to Scenario 3.2.In what type of competitive structure is Specialty Motors operating?

Which of the following agencies regulates marketing activities the most?

Consumerism is a

The proportion of the U.S.population that will be over 65 years of age is expected to decline by the year 2050.