Question 1

Procompetitive laws are those designed to

Accepted Answer

A)  preserve competition. 
B)  protect the consumer. 
C)  ensure product safety. 
D)  reduce competition. 
E)  limit business lobbying of government officials. 
A)  preserve competition. 
B)  protect the consumer. 
C)  ensure product safety. 
D)  reduce competition. 
E)  limit business lobbying of government officials.

Question 2

Which of the following statements is true?

Accepted Answer

A)  Political officials can not influence how much a government agency purchases and from whom. 
B)  A recent U.S.Supreme Court decision nullified federal laws that restricted political campaign fund contributions for corporate labor unions. 
C)  Company sponsored political advertising can only focus on topics and not on candidates. 
D)  Political officials can not accept direct corporate campaign contributions. 
E)  Companies can not participate in the political process through lobbying. 
A)  Political officials can not influence how much a government agency purchases and from whom. 
B)  A recent U.S.Supreme Court decision nullified federal laws that restricted political campaign fund contributions for corporate labor unions. 
C)  Company sponsored political advertising can only focus on topics and not on candidates. 
D)  Political officials can not accept direct corporate campaign contributions. 
E)  Companies can not participate in the political process through lobbying.

Question 3

To monitor changes in the marketing environment effectively,marketers must engage in

Accepted Answer

A)  environmental scanning and analysis. 
B)  economic scanning 
C)  self-regulatory analysis 
D)  marketing research analysis 
E)  information collecting 
A)  environmental scanning and analysis. 
B)  economic scanning 
C)  self-regulatory analysis 
D)  marketing research analysis 
E)  information collecting

Question 4

Jared Bledsoe hires a local landscape firm to plant trees and shrubs in his yard.The firm plants mostly dead plants but refuses to return Jared's money or replace the dead items.Jared's best course of action would be to contact the

Accepted Answer

A)  police. 
B)  Federal Trade Commission. 
C)  Sherman Commission. 
D)  Better Business Bureau. 
E)  federal district court. 
A)  police. 
B)  Federal Trade Commission. 
C)  Sherman Commission. 
D)  Better Business Bureau. 
E)  federal district court.

Question 5

The strength of a person's "buying power" depends on economic conditions and

Accepted Answer

A)  level of income. 
B)  size of resources that can be traded in an exchange. 
C)  how much a consumer will buy. 
D)  a consumer's spending pattern. 
E)  levels of median wealth. 
A)  level of income. 
B)  size of resources that can be traded in an exchange. 
C)  how much a consumer will buy. 
D)  a consumer's spending pattern. 
E)  levels of median wealth.

Question 6

Describe what is meant by a consumer's buying power.How might this affect a marketing strategy?

Accepted Answer

The answer of Describe what is meant by a consumer's...

Question 7

Decreases in taxes lead to decreases in disposable income.

Accepted Answer

A) True 
 B)False

Question 8

Companies that market products with similar features,benefits,and prices to the same customer group are known as ____ competitors.

Accepted Answer

A)  generic 
B)  product 
C)  brand 
D)  total budget 
E)  monopolistic 
A)  generic 
B)  product 
C)  brand 
D)  total budget 
E)  monopolistic

Question 9

The amount of money received through wages,rents,investments,pensions,and subsidies is called

Accepted Answer

A)  income. 
B)  wealth. 
C)  discretionary income. 
D)  prosperity. 
E)  credit. 
A)  income. 
B)  wealth. 
C)  discretionary income. 
D)  prosperity. 
E)  credit.

Question 10

Political and legal forces in the marketing environment are highly interrelated.

Accepted Answer

A) True 
 B)False

Question 11

People for the Ethical Treatment of Animals (PETA)have demonstrated against the sale of coats made of animal furs.PETA's efforts to change shoppers' attitudes represent a ____ force for fur retailers.

Accepted Answer

A)  technological 
B)  political 
C)  sociocultural 
D)  self-regulation 
E)  strategic 
A)  technological 
B)  political 
C)  sociocultural 
D)  self-regulation 
E)  strategic

Question 12

Monitoring the competitive environment guides marketers in developing competitive advantages.

Accepted Answer

A) True 
 B)False

Question 13

Environmental analysis helps managers identify potential threats and opportunities linked to environmental changes.

Accepted Answer

A) True 
 B)False

Question 14

Technological changes do not directly affect what,how,when,and where products are marketed.

Accepted Answer

A) True 
 B)False

Question 15

Price discrimination is prohibited by the ____ Act.

Accepted Answer

A)  Sherman 
B)  Wheeler-Lee 
C)  Robinson-Patman 
D)  Celler-Kefauver 
E)  Consumer Goods Pricing 
A)  Sherman 
B)  Wheeler-Lee 
C)  Robinson-Patman 
D)  Celler-Kefauver 
E)  Consumer Goods Pricing

Question 16

Explain how a period of recession might affect the marketing of a product.

Accepted Answer

The answer of Explain how a period of recession might...

Question 17

If M&M Mars Candies found a magazine article that provided key information on the television viewing habits of major candy consumer groups,this would be an example of information obtained through environmental

Accepted Answer

A)  scanning. 
B)  forces. 
C)  analysis. 
D)  strategizing. 
E)  management. 
A)  scanning. 
B)  forces. 
C)  analysis. 
D)  strategizing. 
E)  management.

Question 18

Which of the following provides protection for and regulates brand names,brand marks,trade names,and trademarks?

Accepted Answer

A)  Sherman Act 
B)  Clayton Act 
C)  Robinson-Patman Act 
D)  Lanham Act 
E)  Celler-Kefauver Act 
A)  Sherman Act 
B)  Clayton Act 
C)  Robinson-Patman Act 
D)  Lanham Act 
E)  Celler-Kefauver Act

Question 19

What are the major forces that are referred to as sociocultural forces?

Accepted Answer

Sociocultural forces are influences that

Question 20

Collecting information from secondary sources such as business,government,trade,and general-interest publications plays an important role in

Accepted Answer

A)  environmental analysis. 
B)  competitive forces. 
C)  environmental scanning. 
D)  procompetitive legislation. 
E)  self-regulatory forces. 
A)  environmental analysis. 
B)  competitive forces. 
C)  environmental scanning. 
D)  procompetitive legislation. 
E)  self-regulatory forces.

Exam 3: The Global Marketing Environment

Procompetitive laws are those designed to

Which of the following statements is true?

To monitor changes in the marketing environment effectively,marketers must engage in

Jared Bledsoe hires a local landscape firm to plant trees and shrubs in his yard.The firm plants mostly dead plants but refuses to return Jared's money or replace the dead items.Jared's best course of action would be to contact the

The strength of a person's "buying power" depends on economic conditions and

Describe what is meant by a consumer's buying power.How might this affect a marketing strategy?

Decreases in taxes lead to decreases in disposable income.

Companies that market products with similar features,benefits,and prices to the same customer group are known as ____ competitors.

The amount of money received through wages,rents,investments,pensions,and subsidies is called

Political and legal forces in the marketing environment are highly interrelated.

People for the Ethical Treatment of Animals (PETA)have demonstrated against the sale of coats made of animal furs.PETA's efforts to change shoppers' attitudes represent a ____ force for fur retailers.

Monitoring the competitive environment guides marketers in developing competitive advantages.

Environmental analysis helps managers identify potential threats and opportunities linked to environmental changes.

Technological changes do not directly affect what,how,when,and where products are marketed.

Price discrimination is prohibited by the ____ Act.

Explain how a period of recession might affect the marketing of a product.

If M&M Mars Candies found a magazine article that provided key information on the television viewing habits of major candy consumer groups,this would be an example of information obtained through environmental

Which of the following provides protection for and regulates brand names,brand marks,trade names,and trademarks?

What are the major forces that are referred to as sociocultural forces?

Collecting information from secondary sources such as business,government,trade,and general-interest publications plays an important role in

Strategic Marketing Management

Developing and Implementing Marketing Strategies

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

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