Question 1

An individual can have a high income and very little wealth.

Accepted Answer

A) True 
 B)False

Question 2

Technology is the application of knowledge and tools to solve problems and perform tasks more efficiently.

Accepted Answer

A) True 
 B)False

Question 3

The major forces that make up the consumerism movement are consumer organizations and business organizations.

Accepted Answer

A) True 
 B)False

Question 4

In its advertisements,Johnson's Hair Care Products claims that its KLTR-14 gel will restore the hair of bald men.Members of the NARB believe the claim is unsupportable.What action can the NARB take?

Accepted Answer

A)  Force Johnson's to stop running the advertisement. 
B)  File a complaint with the Federal Trade Commission. 
C)  Fine Johnson's for each time the ad appears. 
D)  Sue Johnson's Hair Care Products in federal court. 
E)  Sue Johnson's Hair Care Products in state court. 
A)  Force Johnson's to stop running the advertisement. 
B)  File a complaint with the Federal Trade Commission. 
C)  Fine Johnson's for each time the ad appears. 
D)  Sue Johnson's Hair Care Products in federal court. 
E)  Sue Johnson's Hair Care Products in state court.

Question 5

Which of the following statements about self-regulatory programs is false?

Accepted Answer

A)  Self-regulatory programs are usually less expensive than governmental regulatory programs. 
B)  Self-regulatory programs' guidelines generally are more realistic and operational. 
C)  Nongovernmental self-regulatory programs have neither the tools nor the authority to enforce guidelines. 
D)  Self-regulatory guidelines generally are stricter than governmental regulatory programs. 
E)  When a trade association sets up industry guidelines,some firms that are in the industry but not in the trade association do not follow the guidelines. 
A)  Self-regulatory programs are usually less expensive than governmental regulatory programs. 
B)  Self-regulatory programs' guidelines generally are more realistic and operational. 
C)  Nongovernmental self-regulatory programs have neither the tools nor the authority to enforce guidelines. 
D)  Self-regulatory guidelines generally are stricter than governmental regulatory programs. 
E)  When a trade association sets up industry guidelines,some firms that are in the industry but not in the trade association do not follow the guidelines.

Question 6

Marketers who view political forces as being beyond their control are taking a(n)____ response toward these forces.

Accepted Answer

A)  reactive 
B)  aggressive 
C)  proactive 
D)  competitive 
E)  liberal 
A)  reactive 
B)  aggressive 
C)  proactive 
D)  competitive 
E)  liberal

Question 7

What national self-regulatory organization screens ads?

Accepted Answer

A)  Federal Advertising Review Division 
B)  National Advertising Review Board 
C)  Federal Communications Commission 
D)  Consumer Federation of America 
E)  Better Business Bureau 
A)  Federal Advertising Review Division 
B)  National Advertising Review Board 
C)  Federal Communications Commission 
D)  Consumer Federation of America 
E)  Better Business Bureau

Question 8

The Better Business Bureau is probably the best-known

Accepted Answer

A)  nongovernmental regulatory group. 
B)  state-operated enforcement agency. 
C)  national evaluator of advertisements. 
D)  federal regulatory group. 
E)  self-regulatory unit operating at the national level. 
A)  nongovernmental regulatory group. 
B)  state-operated enforcement agency. 
C)  national evaluator of advertisements. 
D)  federal regulatory group. 
E)  self-regulatory unit operating at the national level.

Question 9

Through technology assessment,managers try to foresee the effects of new products and processes on the firm's operations and on society.

Accepted Answer

A) True 
 B)False

Question 10

Nabisco learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods.At the same time,the firm saw sales of such products slumping and was careful not to launch any new varieties of these products for a while.Which of the following best describes Nabisco's action?

Accepted Answer

A)  Environmental scanning 
B)  Environmental marketing 
C)  Demarketing 
D)  Segmentation 
E)  Environmental analysis 
A)  Environmental scanning 
B)  Environmental marketing 
C)  Demarketing 
D)  Segmentation 
E)  Environmental analysis

Question 11

If political officials have positive feelings toward particular firms or industries,they are less likely to create or enforce laws and regulations that are unfavorable for business organizations.

Accepted Answer

A) True 
 B)False

Question 12

Consumer confidence and willingness to spend begins to increase during periods of ____,and marketers must remain very flexible to make the necessary adjustments.

Accepted Answer

A)  depression 
B)  prosperity 
C)  recovery 
D)  growth 
E)  recession 
A)  depression 
B)  prosperity 
C)  recovery 
D)  growth 
E)  recession

Question 13

In a period of economic recovery,the best marketing strategy for FedEx would be characterized by which of the following features?

Accepted Answer

A)  Flexibility 
B)  Aggressiveness 
C)  Austerity 
D)  Retrenchment 
E)  Boldness 
A)  Flexibility 
B)  Aggressiveness 
C)  Austerity 
D)  Retrenchment 
E)  Boldness

Question 14

According to the textbook,a manager's duties in an environmental analysis include

Accepted Answer

A)  checking information for accuracy,resolving inconsistencies,and assigning significance to the findings. 
B)  observation and assessment. 
C)  conducting research,assessment,and reporting. 
D)  observation,market research,and fact finding. 
E)  checking the company database,conducting research,and reporting. 
A)  checking information for accuracy,resolving inconsistencies,and assigning significance to the findings. 
B)  observation and assessment. 
C)  conducting research,assessment,and reporting. 
D)  observation,market research,and fact finding. 
E)  checking the company database,conducting research,and reporting.

Question 15

Dell Computer collects information about a wide variety of competitive,economic,political,legal and regulatory,technological,and sociocultural forces that affect its marketing activities.This process is called

Accepted Answer

A)  environmental scanning. 
B)  survey of environment. 
C)  marketing. 
D)  environmental analysis. 
E)  marketing information processing. 
A)  environmental scanning. 
B)  survey of environment. 
C)  marketing. 
D)  environmental analysis. 
E)  marketing information processing.

Question 16

Organizations that provide smoke-free environments or low-fat products are responding to changes in

Accepted Answer

A)  technology. 
B)  the legal environment. 
C)  demographics. 
D)  cultural values. 
E)  political forces. 
A)  technology. 
B)  the legal environment. 
C)  demographics. 
D)  cultural values. 
E)  political forces.

Question 17

Use the following to answer the questions.
A new U.S.automobile company,Specialty Motors,was established in 2004.In 2008,a recession caused disposable income to decline,and the annual amount of dollars spent by consumers for automobiles dropped drastically.Specialty Motors faced the problem of trying to determine whether the economy would turn toward prosperity or toward depression.No matter what happened,Specialty Motors was also worried about an impending global steel shortage,which would make a big difference in its future marketing plans.The economy might recover from the recession,but the automobile makers might be forced to ask consumers to curtail consumption just when the hope of a better year was finally in sight.All in all,the future looked dismal for Specialty Motors.
-Refer to Scenario 3.2.Specialty Motors views Toyota Corolla and Honda Accord as ____ competitors.

Accepted Answer

A)  generic 
B)  product 
C)  total budget 
D)  monopolistic 
E)  brand 
A)  generic 
B)  product 
C)  total budget 
D)  monopolistic 
E)  brand

Question 18

The major source of cultural values is the family.

Accepted Answer

A) True 
 B)False

Question 19

Textile companies historically face issues concerning the use of child labor in foreign countries and the various regulations created concerning this labor.The type of marketing environment forces executives for these companies are most likely to try to influence are ____ forces.

Accepted Answer

A)  economic 
B)  competitive 
C)  political 
D)  environmental 
E)  sociocultural 
A)  economic 
B)  competitive 
C)  political 
D)  environmental 
E)  sociocultural

Question 20

The number of single men and women living alone is declining.

Accepted Answer

A) True 
 B)False

Exam 3: The Global Marketing Environment

An individual can have a high income and very little wealth.

Technology is the application of knowledge and tools to solve problems and perform tasks more efficiently.

The major forces that make up the consumerism movement are consumer organizations and business organizations.

In its advertisements,Johnson's Hair Care Products claims that its KLTR-14 gel will restore the hair of bald men.Members of the NARB believe the claim is unsupportable.What action can the NARB take?

Which of the following statements about self-regulatory programs is false?

Marketers who view political forces as being beyond their control are taking a(n)____ response toward these forces.

What national self-regulatory organization screens ads?

The Better Business Bureau is probably the best-known

Through technology assessment,managers try to foresee the effects of new products and processes on the firm's operations and on society.

Nabisco learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods.At the same time,the firm saw sales of such products slumping and was careful not to launch any new varieties of these products for a while.Which of the following best describes Nabisco's action?

If political officials have positive feelings toward particular firms or industries,they are less likely to create or enforce laws and regulations that are unfavorable for business organizations.

Consumer confidence and willingness to spend begins to increase during periods of ____,and marketers must remain very flexible to make the necessary adjustments.

In a period of economic recovery,the best marketing strategy for FedEx would be characterized by which of the following features?

According to the textbook,a manager's duties in an environmental analysis include

Dell Computer collects information about a wide variety of competitive,economic,political,legal and regulatory,technological,and sociocultural forces that affect its marketing activities.This process is called

Organizations that provide smoke-free environments or low-fat products are responding to changes in

The major source of cultural values is the family.

Textile companies historically face issues concerning the use of child labor in foreign countries and the various regulations created concerning this labor.The type of marketing environment forces executives for these companies are most likely to try to influence are ____ forces.

The number of single men and women living alone is declining.

Strategic Marketing Management

Developing and Implementing Marketing Strategies

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

Filters