Exam 15: A Retailing,wholesaling and Direct Marketing

Discuss some of the functions that full-service wholesalers provide.How do these differ from those that limited-service wholesalers provide?

Nordstrom's,Macy's,and JC Penney's are all considered

Large,self-service stores that carry a complete line of food products and some nonfood products are called

Category killers compete primarily on the basis of

What are the two categories of retail stores based on breadth of products offered,and what types of stores are in each category?

Identify and describe three kinds of specialty stores.

Greg chooses to have his hunting equipment stored in a location away from the main part of town so that he can have a large parking lot and an outdoor range for customers to test out his merchandise.Greg's store is

What are the primary advantages and disadvantages of a franchise arrangement for a franchisee?

All of the following are examples of full-service wholesalers except

Supermarkets,discount stores,and hypermarkets can all be classified as

A general merchandise retailer offers

Shopping centers include

What type of wholesaler transports a limited line of products directly to customers for immediate inspection and selection?

Laura goes to Walmart and buys some clothing,a DVD,and all the groceries she needs for her family.What type of retailer is this particular Wal-Mart?

When a retailer advertises a product and makes it available for purchase through telephone or mail orders,the retailer is using

Which of the following is not one of the basic types of franchising arrangements?

Retailers that sell only to members and feature discount retailing combined with cash-and-carry wholesaling are called

The selling of merchandise outside the confines of actual facilities is generally called

All of the following are types of direct marketing except

Use the following to answer the questions. Landry Restaurants,Inc.owns a number of different franchised restaurants,including the Rain Forest Cafe and their recent addition,the T-Rex Cafe.Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience.At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish.Periodically,the rain forest explodes with the sound of waterfalls and birds.Giant stuffed monkeys,parrots,and other jungle creatures are planted within the landscape.The Rain Forest Cafe also contains a gift shop,where customers can purchase t-shirts,hats,and other items emblazoned with the Rain Forest logo.The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience.The T-Rex Cafe offers guests a hands-on prehistoric experience,including educational,interactive computer screens.Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire.The T-Rex Cafe also has a gift shop,where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur,through "Build-a-Dino" by the "Build-a-Bear" franchise. -Refer to Scenario 15.1.The unique dining experiences offered by the Rain Forest Cafe and T-Rex Cafe represent the strategic issue of ____ addressed by the restaurants.