Question 1

Discuss the role of merchant wholesalers.When is a producer most likely to use them?

Accepted Answer

The answer of Discuss the role of merchant wholesalers.When is...

Question 2

What wholesaling activities do selling agents and brokers perform?

Accepted Answer

The answer of What wholesaling activities do selling agents and...

Question 3

Many cities are revitalizing their downtown areas by bringing in new retail establishments.They are building new civic structures,passing ordinances that encourage the restoration of historic buildings,and developing mixed-use structures that include retail,residential,and other uses.These areas are best described as

Accepted Answer

A)  neighborhood shopping centers. 
B)  community shopping centers. 
C)  traditional shopping centers. 
D)  traditional business districts. 
E)  free-standing structures. 
A)  neighborhood shopping centers. 
B)  community shopping centers. 
C)  traditional shopping centers. 
D)  traditional business districts. 
E)  free-standing structures.

Question 4

By buying in large quantities and delivering to customers in smaller lots,a wholesaler may perform all of the following physical distribution activities except

Accepted Answer

A)  inventory planning. 
B)  transportation. 
C)  materials handling. 
D)  unit pricing. 
E)  communication. 
A)  inventory planning. 
B)  transportation. 
C)  materials handling. 
D)  unit pricing. 
E)  communication.

Question 5

Karen Shapiro has been a buyer for Ocean Mist,a large cranberry processor,for several years.Believing that she knows a great deal about cranberries,their growers,and processors,she decides to go into business for herself.Karen wants to assume no risks of spoilage or price fluctuations.She sees herself as simply bringing the growers and processors together.Her new company would be a

Accepted Answer

A)  sales agent. 
B)  commission merchant. 
C)  broker. 
D)  sales branch. 
E)  sales office. 
A)  sales agent. 
B)  commission merchant. 
C)  broker. 
D)  sales branch. 
E)  sales office.

Question 6

The primary function of most wholesalers is to

Accepted Answer

A)  support the needs of the manufacturers and provide them with market information. 
B)  provide for the unique needs of the individual retailers buying their merchandise. 
C)  provide information system tracking of inventory for the ultimate consumer. 
D)  perform physical distribution of products from manufacturers to retailers. 
E)  develop and share database information about customers. 
A)  support the needs of the manufacturers and provide them with market information. 
B)  provide for the unique needs of the individual retailers buying their merchandise. 
C)  provide information system tracking of inventory for the ultimate consumer. 
D)  perform physical distribution of products from manufacturers to retailers. 
E)  develop and share database information about customers.

Question 7

Chelsea has extensive contacts in the real estate business and brings together buyers and sellers.Although she assumes no risks,she can offer specialized knowledge about real estate.Chelsea is a

Accepted Answer

A)  commission merchant. 
B)  selling agent. 
C)  broker. 
D)  specialty-line wholesaler. 
E)  sales branch agent. 
A)  commission merchant. 
B)  selling agent. 
C)  broker. 
D)  specialty-line wholesaler. 
E)  sales branch agent.

Question 8

A narrow product mix with a deep product line would most likely be carried by

Accepted Answer

A)  mass merchandisers. 
B)  supermarkets. 
C)  discount stores. 
D)  specialty retailers. 
E)  warehouse showrooms. 
A)  mass merchandisers. 
B)  supermarkets. 
C)  discount stores. 
D)  specialty retailers. 
E)  warehouse showrooms.

Question 9

What is a potential disadvantage of direct selling?

Accepted Answer

A)  Commissions for salespeople are usually low. 
B)  Some customers view direct selling negatively. 
C)  Personal attention tends to be lacking. 
D)  Product demonstrations are difficult in this type of selling. 
E)  Consumers must go out of their way. 
A)  Commissions for salespeople are usually low. 
B)  Some customers view direct selling negatively. 
C)  Personal attention tends to be lacking. 
D)  Product demonstrations are difficult in this type of selling. 
E)  Consumers must go out of their way.

Question 10

What is a store's image,and how does it affect retailing strategy decisions?

Accepted Answer

The answer of What is a store's image,and how does...

Question 11

A retail strategy of managing groups of similar,often substitutable products produced by different manufacturers is called

Accepted Answer

A)  category management. 
B)  scrambled merchandising. 
C)  line extensions. 
D)  aggregate management. 
E)  wheel of retailing. 
A)  category management. 
B)  scrambled merchandising. 
C)  line extensions. 
D)  aggregate management. 
E)  wheel of retailing.

Question 12

A shopping center containing a Macy's,Marshall Fields,and JC Penney's as well as dozens of specialty shops,restaurants,and entertainment is most likely a

Accepted Answer

A)  regional shopping center. 
B)  mall of America. 
C)  community shopping center. 
D)  complete business district. 
E)  hypermarket. 
A)  regional shopping center. 
B)  mall of America. 
C)  community shopping center. 
D)  complete business district. 
E)  hypermarket.

Question 13

The type of retail location that is commonly being preserved and revitalized in many cities is the

Accepted Answer

A)  traditional business district. 
B)  free-standing structure. 
C)  community shopping center. 
D)  neighborhood shopping center. 
E)  nontraditional shopping center. 
A)  traditional business district. 
B)  free-standing structure. 
C)  community shopping center. 
D)  neighborhood shopping center. 
E)  nontraditional shopping center.

Question 14

Which of the following is the least flexible of these important retailing strategy issues?

Accepted Answer

A)  Store atmosphere 
B)  Scrambled merchandising 
C)  Retail positioning 
D)  Store image 
E)  Location 
A)  Store atmosphere 
B)  Scrambled merchandising 
C)  Retail positioning 
D)  Store image 
E)  Location

Question 15

Which of the following services would a wholesaler least likely provide to a manufacturer?

Accepted Answer

A)  Assume the risks of selling to poor credit customers 
B)  Look for and coordinate supply sources 
C)  Pay the costs of transporting goods 
D)  Provide up-to-date information on market developments 
E)  Serve as an extension of the manufacturer's sales force 
A)  Assume the risks of selling to poor credit customers 
B)  Look for and coordinate supply sources 
C)  Pay the costs of transporting goods 
D)  Provide up-to-date information on market developments 
E)  Serve as an extension of the manufacturer's sales force

Question 16

Michael's,PetSmart,and Staples are all examples of

Accepted Answer

A)  department stores. 
B)  off-price retailers. 
C)  category killers. 
D)  traditional specialty retailers. 
E)  superstores. 
A)  department stores. 
B)  off-price retailers. 
C)  category killers. 
D)  traditional specialty retailers. 
E)  superstores.

Question 17

What is a superstore? What types of customers does it attract?

Accepted Answer

A superstore is a large retail store tha

Question 18

Kroger,Safeway,and Publix are all considered

Accepted Answer

A)  superstores. 
B)  groceries. 
C)  department stores. 
D)  supermarkets. 
E)  food stores. 
A)  superstores. 
B)  groceries. 
C)  department stores. 
D)  supermarkets. 
E)  food stores.

Question 19

Hickory Village Shopping Center has two department stores and some specialty and convenience stores.It serves a large geographic area and holds special events to stimulate consumer traffic.Hickory is a ____ shopping center.

Accepted Answer

A)  community 
B)  regional 
C)  nontraditional 
D)  neighborhood 
E)  power 
A)  community 
B)  regional 
C)  nontraditional 
D)  neighborhood 
E)  power

Question 20

Direct selling,direct marketing,and vending machines are all examples of

Accepted Answer

A)  producing. 
B)  advertising. 
C)  promoting. 
D)  retailing. 
E)  wholesaling. 
A)  producing. 
B)  advertising. 
C)  promoting. 
D)  retailing. 
E)  wholesaling.

Exam 15: A Retailing,wholesaling and Direct Marketing

Discuss the role of merchant wholesalers.When is a producer most likely to use them?

What wholesaling activities do selling agents and brokers perform?

By buying in large quantities and delivering to customers in smaller lots,a wholesaler may perform all of the following physical distribution activities except

The primary function of most wholesalers is to

Chelsea has extensive contacts in the real estate business and brings together buyers and sellers.Although she assumes no risks,she can offer specialized knowledge about real estate.Chelsea is a

A narrow product mix with a deep product line would most likely be carried by

What is a potential disadvantage of direct selling?

What is a store's image,and how does it affect retailing strategy decisions?

A retail strategy of managing groups of similar,often substitutable products produced by different manufacturers is called

A shopping center containing a Macy's,Marshall Fields,and JC Penney's as well as dozens of specialty shops,restaurants,and entertainment is most likely a

The type of retail location that is commonly being preserved and revitalized in many cities is the

Which of the following is the least flexible of these important retailing strategy issues?

Which of the following services would a wholesaler least likely provide to a manufacturer?

Michael's,PetSmart,and Staples are all examples of

What is a superstore? What types of customers does it attract?

Kroger,Safeway,and Publix are all considered

Hickory Village Shopping Center has two department stores and some specialty and convenience stores.It serves a large geographic area and holds special events to stimulate consumer traffic.Hickory is a ____ shopping center.

Direct selling,direct marketing,and vending machines are all examples of

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

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