Question 1

Which of the following is an example of a category killer?

Accepted Answer

A)  Sears 
B)  Kmart 
C)  Marshalls 
D)  Lady Foot Locker 
E)  Toys "R" Us 
A)  Sears 
B)  Kmart 
C)  Marshalls 
D)  Lady Foot Locker 
E)  Toys "R" Us

Question 2

What is the most popular type of product sold through television home shopping?

Accepted Answer

A)  Electronics 
B)  Clothing 
C)  Jewelry 
D)  Kitchen appliances 
E)  Cosmetics 
A)  Electronics 
B)  Clothing 
C)  Jewelry 
D)  Kitchen appliances 
E)  Cosmetics

Question 3

Drop shippers

Accepted Answer

A)  take title to but not physical possession of the goods. 
B)  do not take title to or physical possession of the goods. 
C)  take title to and physical possession of the goods. 
D)  do not take title to but take physical possession of the goods. 
E)  are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves. 
A)  take title to but not physical possession of the goods. 
B)  do not take title to or physical possession of the goods. 
C)  take title to and physical possession of the goods. 
D)  do not take title to but take physical possession of the goods. 
E)  are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves.

Question 4

A wholesaler that carries a wide product mix but offers only limited depth within product lines is called a

Accepted Answer

A)  specialty-line wholesaler. 
B)  limited-service wholesaler. 
C)  rack jobber. 
D)  general merchandise wholesaler. 
E)  general-line wholesaler. 
A)  specialty-line wholesaler. 
B)  limited-service wholesaler. 
C)  rack jobber. 
D)  general merchandise wholesaler. 
E)  general-line wholesaler.

Question 5

Alison asks ten of her friends over to her home to learn about exciting new cosmetic products.A salesperson from Angel Products makes a presentation and takes the women's orders.This is an example of

Accepted Answer

A)  a party plan. 
B)  telemarketing. 
C)  a warehouse club. 
D)  direct marketing. 
E)  a catalog showroom. 
A)  a party plan. 
B)  telemarketing. 
C)  a warehouse club. 
D)  direct marketing. 
E)  a catalog showroom.

Question 6

Automatic vending is

Accepted Answer

A)  a type of nonstore retailing. 
B)  a specialty line retailer. 
C)  not considered a form of retailing. 
D)  a type of direct selling. 
E)  a form of franchising. 
A)  a type of nonstore retailing. 
B)  a specialty line retailer. 
C)  not considered a form of retailing. 
D)  a type of direct selling. 
E)  a form of franchising.

Question 7

Veronica Montez works for Bicardi at a location away from the manufacturing plants.She provides wholesale services to wholesale and retail customers,but her facility does not carry inventory.Veronica works at a

Accepted Answer

A)  sales branch. 
B)  manufacturers' agency. 
C)  sales office. 
D)  retail outlet. 
E)  commission brokerage. 
A)  sales branch. 
B)  manufacturers' agency. 
C)  sales office. 
D)  retail outlet. 
E)  commission brokerage.

Question 8

The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called

Accepted Answer

A)  direct marketing. 
B)  direct-response marketing. 
C)  telemarketing. 
D)  personal selling. 
E)  direct selling. 
A)  direct marketing. 
B)  direct-response marketing. 
C)  telemarketing. 
D)  personal selling. 
E)  direct selling.

Question 9

The difference between an agent and a broker is that an agent

Accepted Answer

A)  seeks profit,whereas a broker does not. 
B)  is an intermediary,whereas a broker is not. 
C)  represents the seller and a broker represents the buyer. 
D)  determines who the consumers are,whereas the broker does not determine the customers. 
E)  usually represents people on a permanent basis,whereas a broker usually does so on a temporary basis. 
A)  seeks profit,whereas a broker does not. 
B)  is an intermediary,whereas a broker is not. 
C)  represents the seller and a broker represents the buyer. 
D)  determines who the consumers are,whereas the broker does not determine the customers. 
E)  usually represents people on a permanent basis,whereas a broker usually does so on a temporary basis.

Question 10

Any organization that purchases products for the purpose of reselling them to ultimate consumers is a(n)

Accepted Answer

A)  wholesaler. 
B)  shopping center. 
C)  retailer. 
D)  intermediary. 
E)  producer. 
A)  wholesaler. 
B)  shopping center. 
C)  retailer. 
D)  intermediary. 
E)  producer.

Question 11

With respect to retailing,what is the "party plan"?

Accepted Answer

A)  A sales representative has a party at her home to demonstrate products to a group of friends and associates. 
B)  A party is set up that demonstrates a product and provides free samples of the product to all in attendance. 
C)  An individual is asked to tell two friends about a product,who are in turn each asked to tell two friends,etc.until a sufficient number of people are reached. 
D)  A store has a special sale that resembles a party,and those who come are asked to buy the featured products. 
E)  A consumer acts as a host and invites friends to view merchandise in a group setting,where a salesperson demonstrates the products. 
A)  A sales representative has a party at her home to demonstrate products to a group of friends and associates. 
B)  A party is set up that demonstrates a product and provides free samples of the product to all in attendance. 
C)  An individual is asked to tell two friends about a product,who are in turn each asked to tell two friends,etc.until a sufficient number of people are reached. 
D)  A store has a special sale that resembles a party,and those who come are asked to buy the featured products. 
E)  A consumer acts as a host and invites friends to view merchandise in a group setting,where a salesperson demonstrates the products.

Question 12

Which of the following is not an advantage of franchising for the franchisee?

Accepted Answer

A)  The franchisee can capitalize on the business experience of others. 
B)  When problems arise,the franchisee can obtain guidance and advice from the franchiser. 
C)  Franchised outlets are usually more successful than independently owned businesses with respect to long-term survival. 
D)  The franchisee can participate in national promotional campaigns sponsored by the franchiser. 
E)  The franchisee gives up a certain amount of control when participating in a franchise agreement. 
A)  The franchisee can capitalize on the business experience of others. 
B)  When problems arise,the franchisee can obtain guidance and advice from the franchiser. 
C)  Franchised outlets are usually more successful than independently owned businesses with respect to long-term survival. 
D)  The franchisee can participate in national promotional campaigns sponsored by the franchiser. 
E)  The franchisee gives up a certain amount of control when participating in a franchise agreement.

Question 13

Through the years,drugstores have added more unrelated products to their product mix,such as lawn care supplies,food items,housewares,and small appliances.This illustrates which of the following retail strategy issues?

Accepted Answer

A)  Tumbled product assortment 
B)  Product line combination 
C)  Scrambled merchandising 
D)  Wheel of retailing 
E)  Direct marketing 
A)  Tumbled product assortment 
B)  Product line combination 
C)  Scrambled merchandising 
D)  Wheel of retailing 
E)  Direct marketing

Question 14

In the Sunday paper,Caitlin sees a flyer for a collector's edition Thomas Kinkade plate that is available to purchase by filling out and mailing in a form or by calling a 1-800 number.This is an example of

Accepted Answer

A)  telemarketing. 
B)  direct-response marketing. 
C)  television home shopping. 
D)  direct selling. 
E)  catalog marketing. 
A)  telemarketing. 
B)  direct-response marketing. 
C)  television home shopping. 
D)  direct selling. 
E)  catalog marketing.

Question 15

Retail facilities located in big,low-cost buildings with large on-premise inventories and minimal services are called

Accepted Answer

A)  catalog showrooms. 
B)  category killers. 
C)  warehouse showrooms. 
D)  warehouse clubs. 
E)  display outlets. 
A)  catalog showrooms. 
B)  category killers. 
C)  warehouse showrooms. 
D)  warehouse clubs. 
E)  display outlets.

Question 16

What situations would benefit from using a selling agent?

Accepted Answer

Situations that would benefit from using

Question 17

Brad operates a wholesale company that specializes in providing a wide variety of services to its customers,which are all restaurants.He carries a wide assortment of restaurant equipment and cookware.Brad's business is a

Accepted Answer

A)  general merchandise wholesaler. 
B)  rack jobber. 
C)  general-line wholesaler. 
D)  specialty-line wholesaler. 
E)  limited-service wholesaler. 
A)  general merchandise wholesaler. 
B)  rack jobber. 
C)  general-line wholesaler. 
D)  specialty-line wholesaler. 
E)  limited-service wholesaler.

Question 18

The management at Kohler Inc.,a manufacturer of sinks,tubs,and other plumbing products,thinks that there will soon be a major growth in home remodeling due to rising interest rates.The management decides to use ____ in several key cities to provide support services for its sales force in those areas,carry inventory,and offer credit and other services to its retail plumbing customers.

Accepted Answer

A)  sales agents 
B)  commission merchants 
C)  broker offices 
D)  sales branches 
E)  facilitating agencies 
A)  sales agents 
B)  commission merchants 
C)  broker offices 
D)  sales branches 
E)  facilitating agencies

Question 19

Matt's girlfriend tells him she wants a cashmere sweater for Christmas.Matt decides to go to a store that provides the best possible selection of sweaters.His best choice would be to shop at a ____ store.

Accepted Answer

A)  department 
B)  catalog 
C)  discount 
D)  traditional specialty 
E)  convenience 
A)  department 
B)  catalog 
C)  discount 
D)  traditional specialty 
E)  convenience

Question 20

Jack Ingalls gets a shopping list from his wife.On the list are a potted plant,fresh salmon,motor oil,bread,milk,and a birthday cake.To make just one stop to save time,Jack should go to a(n)

Accepted Answer

A)  convenience store. 
B)  off-price retailer. 
C)  specialty store. 
D)  franchiser. 
E)  supermarket. 
A)  convenience store. 
B)  off-price retailer. 
C)  specialty store. 
D)  franchiser. 
E)  supermarket.

Exam 15: A Retailing,wholesaling and Direct Marketing

Which of the following is an example of a category killer?

What is the most popular type of product sold through television home shopping?

Drop shippers

A wholesaler that carries a wide product mix but offers only limited depth within product lines is called a

Alison asks ten of her friends over to her home to learn about exciting new cosmetic products.A salesperson from Angel Products makes a presentation and takes the women's orders.This is an example of

Automatic vending is

Veronica Montez works for Bicardi at a location away from the manufacturing plants.She provides wholesale services to wholesale and retail customers,but her facility does not carry inventory.Veronica works at a

The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called

The difference between an agent and a broker is that an agent

Any organization that purchases products for the purpose of reselling them to ultimate consumers is a(n)

With respect to retailing,what is the "party plan"?

Which of the following is not an advantage of franchising for the franchisee?

Through the years,drugstores have added more unrelated products to their product mix,such as lawn care supplies,food items,housewares,and small appliances.This illustrates which of the following retail strategy issues?

In the Sunday paper,Caitlin sees a flyer for a collector's edition Thomas Kinkade plate that is available to purchase by filling out and mailing in a form or by calling a 1-800 number.This is an example of

Retail facilities located in big,low-cost buildings with large on-premise inventories and minimal services are called

What situations would benefit from using a selling agent?

Brad operates a wholesale company that specializes in providing a wide variety of services to its customers,which are all restaurants.He carries a wide assortment of restaurant equipment and cookware.Brad's business is a

Matt's girlfriend tells him she wants a cashmere sweater for Christmas.Matt decides to go to a store that provides the best possible selection of sweaters.His best choice would be to shop at a ____ store.

Jack Ingalls gets a shopping list from his wife.On the list are a potted plant,fresh salmon,motor oil,bread,milk,and a birthday cake.To make just one stop to save time,Jack should go to a(n)

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

Filters