Exam 15: A Retailing,wholesaling and Direct Marketing

Retailing is best characterized as

In franchising,which of the following is not a benefit that the franchiser gains?

A general-line wholesaler would be expected to carry a ____ product mix.

Brad accesses Borders Books and Prints' site on the World Wide Web and purchases a copy of a new best seller.This is an example of

The primary advantage of automatic vending as a form of retailing is that

Merchant wholesalers can be divided into two basic categories:

Location is important to a retailer because

Thad Rather works for a company that markets all of Celetron's products.Thad's company acts as the marketing department for Celetron,performing all marketing functions without actually taking title to the goods.Thad's company is a

A difference between manufacturers' agents and selling agents is that

Why is a store's location one of the most important strategic retailing decisions?

Kelly Cramer sees a lovely pair of earrings on a television network and calls a toll-free number to order them,paying with her credit card.This is an example of

A shopping center that contains stores owned by manufacturers who make a special effort not to conflict with traditional retailers is a(n)

Colin brags to his friend Reid that his new bike shop has lots of parking and great visibility from Harper Avenue,and his nearest business neighbors are several hundred feet away.Colin has selected a ____ site for his retail business.

The performance of marketing-related activities conducted on the telephone is called

Which of the following is a full-service merchant wholesaler?

Use the following to answer the questions. Landry Restaurants,Inc.owns a number of different franchised restaurants,including the Rain Forest Cafe and their recent addition,the T-Rex Cafe.Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience.At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish.Periodically,the rain forest explodes with the sound of waterfalls and birds.Giant stuffed monkeys,parrots,and other jungle creatures are planted within the landscape.The Rain Forest Cafe also contains a gift shop,where customers can purchase t-shirts,hats,and other items emblazoned with the Rain Forest logo.The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience.The T-Rex Cafe offers guests a hands-on prehistoric experience,including educational,interactive computer screens.Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire.The T-Rex Cafe also has a gift shop,where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur,through "Build-a-Dino" by the "Build-a-Bear" franchise. -Refer to Scenario 15.1.The lush tropical plants,aquarium,and stuffed animals represent the ____ of the Rain Forest Cafe.

Use the following to answer the questions. Landry Restaurants,Inc.owns a number of different franchised restaurants,including the Rain Forest Cafe and their recent addition,the T-Rex Cafe.Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience.At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish.Periodically,the rain forest explodes with the sound of waterfalls and birds.Giant stuffed monkeys,parrots,and other jungle creatures are planted within the landscape.The Rain Forest Cafe also contains a gift shop,where customers can purchase t-shirts,hats,and other items emblazoned with the Rain Forest logo.The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience.The T-Rex Cafe offers guests a hands-on prehistoric experience,including educational,interactive computer screens.Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire.The T-Rex Cafe also has a gift shop,where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur,through "Build-a-Dino" by the "Build-a-Bear" franchise. -Refer to Scenario 15.1.The Rain Forest Cafe and T-Rex Cafe are usually located in tourist-dense areas or large shopping malls in order to capture walk-by traffic.If the restaurants' primary focus was to obtain customers who are walking by,they would definitely not want which of the following locations?

A(n)____ is a very large specialty store that competes on the basis of lower prices and enormous product availability.

Sam's and Costco are examples of

What role does wholesaling play in the marketing channel? Is this role necessary?