Question 1

Specialty stores offer ____ than department stores.

Accepted Answer

A)  greater varieties of product lines and higher prices 
B)  lower prices and higher quality 
C)  more product depth and less customer service 
D)  more sales expertise and better selections 
E)  more frequent price discounts and less selection 
A)  greater varieties of product lines and higher prices 
B)  lower prices and higher quality 
C)  more product depth and less customer service 
D)  more sales expertise and better selections 
E)  more frequent price discounts and less selection

Question 2

Chadwick's sends its customers booklets containing its product offerings and allows them to place orders on the telephone,through the mail,or online.Chadwick's is primarily a(n)

Accepted Answer

A)  online retailer. 
B)  direct seller. 
C)  catalog marketer. 
D)  direct-response marketer. 
E)  specialty retailer. 
A)  online retailer. 
B)  direct seller. 
C)  catalog marketer. 
D)  direct-response marketer. 
E)  specialty retailer.

Question 3

Independent intermediaries that represent two or more sellers and usually offer customers complete product lines in a restricted territory are called

Accepted Answer

A)  commission merchants. 
B)  manufacturers' agents. 
C)  selling agents. 
D)  truck wholesalers. 
E)  brokers. 
A)  commission merchants. 
B)  manufacturers' agents. 
C)  selling agents. 
D)  truck wholesalers. 
E)  brokers.

Question 4

Jannette Down is planning to open an upscale dress boutique.She is evaluating ease of movement to and from sites,vehicular traffic,types of stores in the area,and transportation networks.Which strategic retailing issue is she concerned with at the time?

Accepted Answer

A)  Location 
B)  Production depth 
C)  Product mix 
D)  Scrambled merchandising 
E)  Retail positioning 
A)  Location 
B)  Production depth 
C)  Product mix 
D)  Scrambled merchandising 
E)  Retail positioning

Question 5

Victor knows that if he decides to buy a franchise,he will most likely have to supply

Accepted Answer

A)  management know-how and labor. 
B)  buildings and daily operations. 
C)  marketing assistance and management know-how. 
D)  a percentage of total sales and expertise. 
E)  labor and daily operations. 
A)  management know-how and labor. 
B)  buildings and daily operations. 
C)  marketing assistance and management know-how. 
D)  a percentage of total sales and expertise. 
E)  labor and daily operations.

Question 6

Which of the following offers the widest product mixes and the deepest product lines?

Accepted Answer

A)  Category killer 
B)  Outlet mall 
C)  Traditional business district 
D)  Community shopping center 
E)  Superregional shopping center 
A)  Category killer 
B)  Outlet mall 
C)  Traditional business district 
D)  Community shopping center 
E)  Superregional shopping center

Question 7

Which type of retailer generally accepts lower margins than traditional retailers in exchange for higher sales volume?

Accepted Answer

A)  Department stores 
B)  Traditional specialty retailers 
C)  Warehouse showrooms 
D)  Direct marketers 
E)  Discount stores 
A)  Department stores 
B)  Traditional specialty retailers 
C)  Warehouse showrooms 
D)  Direct marketers 
E)  Discount stores

Question 8

Selling agents perform every wholesaling activity except

Accepted Answer

A)  transporting goods. 
B)  setting prices. 
C)  financing the products. 
D)  taking title to products. 
E)  inventory control. 
A)  transporting goods. 
B)  setting prices. 
C)  financing the products. 
D)  taking title to products. 
E)  inventory control.

Question 9

By using Johnson Wholesale Co.for its distribution needs,the Apex Production has a distinct competitive advantage because the services performed by Johnson allow Apex to

Accepted Answer

A)  provide quality merchandise to consumers. 
B)  focus on increasing production capacity. 
C)  focus on increasing working capital. 
D)  reduce manufacturing costs to retailers. 
E)  focus on producing products that meet consumers' needs. 
A)  provide quality merchandise to consumers. 
B)  focus on increasing production capacity. 
C)  focus on increasing working capital. 
D)  reduce manufacturing costs to retailers. 
E)  focus on producing products that meet consumers' needs.

Question 10

Off-price retailers feature

Accepted Answer

A)  deep discounts,few customer services,and central checkouts. 
B)  sales expertise,wide selections,and low prices. 
C)  overstocks,designer brands,and moderate prices. 
D)  a narrow product range and enormous product availability. 
E)  cash only sales and few customer services. 
A)  deep discounts,few customer services,and central checkouts. 
B)  sales expertise,wide selections,and low prices. 
C)  overstocks,designer brands,and moderate prices. 
D)  a narrow product range and enormous product availability. 
E)  cash only sales and few customer services.

Question 11

Which of the following may include special attractions such as amusement parks or skating rinks

Accepted Answer

A)  Convenience shopping centers 
B)  Neighborhood shopping centers 
C)  Community shopping centers 
D)  Regional shopping centers 
E)  Superregional shopping centers 
A)  Convenience shopping centers 
B)  Neighborhood shopping centers 
C)  Community shopping centers 
D)  Regional shopping centers 
E)  Superregional shopping centers

Question 12

Which type of franchising is most popular in the soft-drink industry?

Accepted Answer

A)  The manufacturer authorizes a number of retail stores to sell a certain brand name item. 
B)  Several manufacturers authorize one retail chain to sell a variety of brand name items. 
C)  A franchiser supplies techniques,brand names,or other services besides complete products. 
D)  A manufacturer licenses distributors to sell a given product to retailers. 
E)  A distributor provides a brand name product and marketing assistance to one retailer. 
A)  The manufacturer authorizes a number of retail stores to sell a certain brand name item. 
B)  Several manufacturers authorize one retail chain to sell a variety of brand name items. 
C)  A franchiser supplies techniques,brand names,or other services besides complete products. 
D)  A manufacturer licenses distributors to sell a given product to retailers. 
E)  A distributor provides a brand name product and marketing assistance to one retailer.

Question 13

While on their family vacation,the Millers realize they left their camera at home.They purchase a disposable camera at an amusement park using their credit card,but never interact with a person.What type of retailing did this transaction most likely involve?

Accepted Answer

A)  Franchising 
B)  Online retailing 
C)  Direct-response marketing 
D)  Automatic vending 
E)  Machine marketing 
A)  Franchising 
B)  Online retailing 
C)  Direct-response marketing 
D)  Automatic vending 
E)  Machine marketing

Question 14

In Cara's hometown,there is a mall with a small Sears store,a Macy's department store,a couple of fast food restaurants,a few specialty shops,and some convenience stores.The mall features seasonal sidewalks sales and boat shows.This mall is most likely a ____ shopping center.

Accepted Answer

A)  neighborhood 
B)  national 
C)  regional 
D)  community 
E)  city 
A)  neighborhood 
B)  national 
C)  regional 
D)  community 
E)  city

Question 15

An example of an emerging type of power shopping center might contain

Accepted Answer

A)  JC Penney's,Sears,some specialty shops,McDonalds,and Dairy Queen. 
B)  Michael's,Office Depot,T.J.Maxx,and Circuit City. 
C)  Liz Claiborne,Van Heusen,Corning Ware,and Mikasa outlets. 
D)  Safeway,CVS,and Subway. 
E)  a Supercenter Wal-Mart. 
A)  JC Penney's,Sears,some specialty shops,McDonalds,and Dairy Queen. 
B)  Michael's,Office Depot,T.J.Maxx,and Circuit City. 
C)  Liz Claiborne,Van Heusen,Corning Ware,and Mikasa outlets. 
D)  Safeway,CVS,and Subway. 
E)  a Supercenter Wal-Mart.

Question 16

The target market of a regional shopping center typically includes at least ____ people.

Accepted Answer

A)  25,000 
B)  50,000 
C)  100,000 
D)  150,000 
E)  250,000 
A)  25,000 
B)  50,000 
C)  100,000 
D)  150,000 
E)  250,000

Question 17

Based on what he has heard regarding the profitability of such items,Paul Goldstein is considering adding a fresh shellfish case in his grocery store.Paul knows very little about this product or the concerns of shoppers who buy shellfish.He is looking for help in display set-up and merchandising ideas.He should contact which of the following types of wholesalers?

Accepted Answer

A)  General-line 
B)  Specialty-line 
C)  General merchandise 
D)  Rack jobber 
E)  Limited-service merchant 
A)  General-line 
B)  Specialty-line 
C)  General merchandise 
D)  Rack jobber 
E)  Limited-service merchant

Question 18

If a retailer needed help with store design and training sales personnel,it would most likely use the services of a

Accepted Answer

A)  full-service wholesaler. 
B)  full-price wholesaler. 
C)  rack jobber. 
D)  cash-and-carry wholesaler. 
E)  technical wholesaler. 
A)  full-service wholesaler. 
B)  full-price wholesaler. 
C)  rack jobber. 
D)  cash-and-carry wholesaler. 
E)  technical wholesaler.

Question 19

In what ways do retailers add value to products?

Accepted Answer

The answer of In what ways do retailers add value...

Question 20

Sherri McRae wants to establish a fashion wholesaling firm.Because of the risks involved in the rapid obsolescence of high-fashion items,Sherri does not want to establish an organization in which she has title to the garments.Which of the following types of wholesale establishments has she ruled out?

Accepted Answer

A)  Merchant wholesaler 
B)  Agent 
C)  Broker 
D)  Functional middleman 
E)  Commission merchant 
A)  Merchant wholesaler 
B)  Agent 
C)  Broker 
D)  Functional middleman 
E)  Commission merchant

Exam 15: A Retailing,wholesaling and Direct Marketing

Specialty stores offer ____ than department stores.

Chadwick's sends its customers booklets containing its product offerings and allows them to place orders on the telephone,through the mail,or online.Chadwick's is primarily a(n)

Independent intermediaries that represent two or more sellers and usually offer customers complete product lines in a restricted territory are called

Jannette Down is planning to open an upscale dress boutique.She is evaluating ease of movement to and from sites,vehicular traffic,types of stores in the area,and transportation networks.Which strategic retailing issue is she concerned with at the time?

Victor knows that if he decides to buy a franchise,he will most likely have to supply

Which of the following offers the widest product mixes and the deepest product lines?

Which type of retailer generally accepts lower margins than traditional retailers in exchange for higher sales volume?

Selling agents perform every wholesaling activity except

By using Johnson Wholesale Co.for its distribution needs,the Apex Production has a distinct competitive advantage because the services performed by Johnson allow Apex to

Off-price retailers feature

Which of the following may include special attractions such as amusement parks or skating rinks

Which type of franchising is most popular in the soft-drink industry?

While on their family vacation,the Millers realize they left their camera at home.They purchase a disposable camera at an amusement park using their credit card,but never interact with a person.What type of retailing did this transaction most likely involve?

In Cara's hometown,there is a mall with a small Sears store,a Macy's department store,a couple of fast food restaurants,a few specialty shops,and some convenience stores.The mall features seasonal sidewalks sales and boat shows.This mall is most likely a ____ shopping center.

An example of an emerging type of power shopping center might contain

The target market of a regional shopping center typically includes at least ____ people.

If a retailer needed help with store design and training sales personnel,it would most likely use the services of a

In what ways do retailers add value to products?

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

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