Question 1

Compare and contrast department stores and discount stores.

Accepted Answer

The answer of Compare and contrast department stores and discount...

Question 2

The use of the telephone and other nonpersonal media to introduce products to consumers,who then can purchase the products through the mail,telephone,or the Internet is called

Accepted Answer

A)  direct marketing. 
B)  telemarketing. 
C)  remote purchasing. 
D)  direct-response marketing. 
E)  direct selling. 
A)  direct marketing. 
B)  telemarketing. 
C)  remote purchasing. 
D)  direct-response marketing. 
E)  direct selling.

Question 3

Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of the typical household.For many years,the products were sold only through catalogs.Later,they were available through the company on its Internet website.In the past few years,Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores.This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores.Additionally,the products available in Sears stores include Craftsman tools,lawn care equipment,and household appliances,which are not Lands' End types of product lines.This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 15.2.In comparison to Lands' End,Sears has a product mix that is most likely

Accepted Answer

A)  wider but not deeper. 
B)  deeper but not wider. 
C)  wider and deeper. 
D)  narrower and deeper. 
E)  narrower,but not deeper. 
A)  wider but not deeper. 
B)  deeper but not wider. 
C)  wider and deeper. 
D)  narrower and deeper. 
E)  narrower,but not deeper.

Question 4

Dawn is concerned that there are not enough avid quilters in Centerville to support her Quilts Unlimited store.Her business adviser suggests that she not limit her promotion to the Centerville population but also consider outshoppers.This approach is most likely to work if her store is located in a

Accepted Answer

A)  free-standing location. 
B)  traditional business district. 
C)  strip center. 
D)  community shopping center. 
E)  regional shopping center. 
A)  free-standing location. 
B)  traditional business district. 
C)  strip center. 
D)  community shopping center. 
E)  regional shopping center.

Question 5

In order to justify direct-response marketing,a product really needs to be priced above

Accepted Answer

A)  $50. 
B)  $10. 
C)  $5. 
D)  $20. 
E)  $100. 
A)  $50. 
B)  $10. 
C)  $5. 
D)  $20. 
E)  $100.

Question 6

Self-service,general merchandise stores such as Kmart are known as

Accepted Answer

A)  discount stores. 
B)  warehouse showrooms. 
C)  catalog showrooms. 
D)  superstores. 
E)  specialty retailers. 
A)  discount stores. 
B)  warehouse showrooms. 
C)  catalog showrooms. 
D)  superstores. 
E)  specialty retailers.

Question 7

Greg Prakash works with a group of farmers who provide him with a regular supply of a variety of fresh vegetables.He picks up their produce and has a regular route of grocers and restaurants who purchase quantities of the items he has on any given day.Greg's operation is which type of wholesaler?

Accepted Answer

A)  Drop shipper 
B)  General-line 
C)  Truck 
D)  Cash-and-carry 
E)  Specialty-line 
A)  Drop shipper 
B)  General-line 
C)  Truck 
D)  Cash-and-carry 
E)  Specialty-line

Question 8

If a store has areas for men's apparel,women's apparel,housewares,cosmetics,and jewelry and competes mostly on the basis of service,it is a(n)

Accepted Answer

A)  off-price retailer. 
B)  department store. 
C)  discount store. 
D)  superstore. 
E)  supermarket. 
A)  off-price retailer. 
B)  department store. 
C)  discount store. 
D)  superstore. 
E)  supermarket.

Question 9

Which of the following wholesalers never take actual possession of the goods?

Accepted Answer

A)  Drop shippers 
B)  Cash-and-carry wholesalers 
C)  Truck jobbers 
D)  Mail-order wholesalers 
E)  Rack jobbers 
A)  Drop shippers 
B)  Cash-and-carry wholesalers 
C)  Truck jobbers 
D)  Mail-order wholesalers 
E)  Rack jobbers

Question 10

Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of the typical household.For many years,the products were sold only through catalogs.Later,they were available through the company on its Internet website.In the past few years,Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores.This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores.Additionally,the products available in Sears stores include Craftsman tools,lawn care equipment,and household appliances,which are not Lands' End types of product lines.This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 15.2.The move to sell Land's End products inside of Sears' stores may lead to potential problems with the customer's perception of Lands' End quality,in part due to the functional and psychological picture in the consumer's mind of Sears' stores.This picture is called the ____ of Sears.

Accepted Answer

A)  store location 
B)  atmospherics 
C)  product depth 
D)  store image 
E)  interior persona 
A)  store location 
B)  atmospherics 
C)  product depth 
D)  store image 
E)  interior persona

Question 11

A merchant wholesaler

Accepted Answer

A)  arranges for transfer of goods directly to business and retail customers. 
B)  takes title to goods,assumes risk associated with ownership,and buys and resells products. 
C)  takes title and possession of goods and sells only to retailers. 
D)  does not take title or possession of goods but facilitates exchanges between any parties. 
E)  deals exclusively with business products. 
A)  arranges for transfer of goods directly to business and retail customers. 
B)  takes title to goods,assumes risk associated with ownership,and buys and resells products. 
C)  takes title and possession of goods and sells only to retailers. 
D)  does not take title or possession of goods but facilitates exchanges between any parties. 
E)  deals exclusively with business products.

Question 12

Norah operates an upscale shop that does both pet grooming and human manicures and pedicures.She is reaching a market segment with people who place great value on their dogs and are concerned with their own appearance,yet pressed for time.No other businesses meet the needs of these consumers.Which strategic issue in retailing does Norah appear to have addressed?

Accepted Answer

A)  Store image 
B)  Location 
C)  The wheel of retailing 
D)  Retail positioning 
E)  Scrambled merchandising 
A)  Store image 
B)  Location 
C)  The wheel of retailing 
D)  Retail positioning 
E)  Scrambled merchandising

Question 13

Under what conditions would a selling agent most likely be used?

Accepted Answer

A selling agent is most likely to be use

Question 14

Ollies' is a regional self-service retail store that sells name-brand electronics,tools,housewares,and sporting goods at low prices.Ollies' is an example of a

Accepted Answer

A)  department store. 
B)  discount store. 
C)  warehouse showroom. 
D)  specialty store. 
E)  superstore. 
A)  department store. 
B)  discount store. 
C)  warehouse showroom. 
D)  specialty store. 
E)  superstore.

Question 15

Calhoun Produce,a ____,takes possession of truckloads of tomatoes,arranges for storage,and transports them to auctions to be sold.

Accepted Answer

A)  manufacturer's agent 
B)  selling agent 
C)  commission broker 
D)  commission merchant 
E)  selling broker 
A)  manufacturer's agent 
B)  selling agent 
C)  commission broker 
D)  commission merchant 
E)  selling broker

Question 16

Tupperware,Sarah Coventry,Amway,and Avon sell products outside the confines of retail facilities.They are ____ retailers.

Accepted Answer

A)  discount 
B)  traditional 
C)  specialty 
D)  non-store 
E)  home-delivery 
A)  discount 
B)  traditional 
C)  specialty 
D)  non-store 
E)  home-delivery

Compare and contrast department stores and discount stores.

The use of the telephone and other nonpersonal media to introduce products to consumers,who then can purchase the products through the mail,telephone,or the Internet is called

Dawn is concerned that there are not enough avid quilters in Centerville to support her Quilts Unlimited store.Her business adviser suggests that she not limit her promotion to the Centerville population but also consider outshoppers.This approach is most likely to work if her store is located in a

In order to justify direct-response marketing,a product really needs to be priced above

Self-service,general merchandise stores such as Kmart are known as

Greg Prakash works with a group of farmers who provide him with a regular supply of a variety of fresh vegetables.He picks up their produce and has a regular route of grocers and restaurants who purchase quantities of the items he has on any given day.Greg's operation is which type of wholesaler?

If a store has areas for men's apparel,women's apparel,housewares,cosmetics,and jewelry and competes mostly on the basis of service,it is a(n)

Which of the following wholesalers never take actual possession of the goods?

A merchant wholesaler

Under what conditions would a selling agent most likely be used?

Ollies' is a regional self-service retail store that sells name-brand electronics,tools,housewares,and sporting goods at low prices.Ollies' is an example of a

Calhoun Produce,a ____,takes possession of truckloads of tomatoes,arranges for storage,and transports them to auctions to be sold.

Tupperware,Sarah Coventry,Amway,and Avon sell products outside the confines of retail facilities.They are ____ retailers.

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

Filters

Exam 15: A Retailing,wholesaling and Direct Marketing

Compare and contrast department stores and discount stores.

The use of the telephone and other nonpersonal media to introduce products to consumers,who then can purchase the products through the mail,telephone,or the Internet is called

Dawn is concerned that there are not enough avid quilters in Centerville to support her Quilts Unlimited store.Her business adviser suggests that she not limit her promotion to the Centerville population but also consider outshoppers.This approach is most likely to work if her store is located in a

In order to justify direct-response marketing,a product really needs to be priced above

Self-service,general merchandise stores such as Kmart are known as

Greg Prakash works with a group of farmers who provide him with a regular supply of a variety of fresh vegetables.He picks up their produce and has a regular route of grocers and restaurants who purchase quantities of the items he has on any given day.Greg's operation is which type of wholesaler?

If a store has areas for men's apparel,women's apparel,housewares,cosmetics,and jewelry and competes mostly on the basis of service,it is a(n)

Which of the following wholesalers never take actual possession of the goods?

A merchant wholesaler

Under what conditions would a selling agent most likely be used?

Ollies' is a regional self-service retail store that sells name-brand electronics,tools,housewares,and sporting goods at low prices.Ollies' is an example of a

Calhoun Produce,a ____,takes possession of truckloads of tomatoes,arranges for storage,and transports them to auctions to be sold.

Tupperware,Sarah Coventry,Amway,and Avon sell products outside the confines of retail facilities.They are ____ retailers.

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

Filters