Question 1

A large retailer selling food and most routinely purchased consumer products is a

Accepted Answer

A)  hypermarket. 
B)  supermarket. 
C)  discount store. 
D)  Warehouse club 
E)  Superstore 
A)  hypermarket. 
B)  supermarket. 
C)  discount store. 
D)  Warehouse club 
E)  Superstore

Question 2

As discount stores improve their services and atmosphere as well as raise their prices,the distinction between discount stores and ____ is becoming blurred.

Accepted Answer

A)  superstores 
B)  supermarkets 
C)  specialty stores 
D)  department stores 
E)  category killers 
A)  superstores 
B)  supermarkets 
C)  specialty stores 
D)  department stores 
E)  category killers

Question 3

The three major types of nonstore retailing are

Accepted Answer

A)  direct marketing,direct selling,and automatic vending. 
B)  direct selling,automatic vending,and catalog retailing. 
C)  direct marketing,direct selling,and mail-order. 
D)  automatic vending,direct selling,and telemarketing. 
E)  telemarketing,door-to-door,and mail-order. 
A)  direct marketing,direct selling,and automatic vending. 
B)  direct selling,automatic vending,and catalog retailing. 
C)  direct marketing,direct selling,and mail-order. 
D)  automatic vending,direct selling,and telemarketing. 
E)  telemarketing,door-to-door,and mail-order.

Question 4

Wholesalers frequently help retailers with developing a marketing strategy,especially as it relates to the ____ component of the marketing mix.

Accepted Answer

A)  distribution 
B)  promotion 
C)  product 
D)  price 
E)  channel 
A)  distribution 
B)  promotion 
C)  product 
D)  price 
E)  channel

Question 5

Merchant wholesalers who specialize in just a few functions and pass others along to other intermediaries or customers are called

Accepted Answer

A)  limited-service wholesalers. 
B)  wholesale service specialists. 
C)  general-line wholesalers. 
D)  specialty-line wholesalers. 
E)  specialty-service wholesalers. 
A)  limited-service wholesalers. 
B)  wholesale service specialists. 
C)  general-line wholesalers. 
D)  specialty-line wholesalers. 
E)  specialty-service wholesalers.

Question 6

When products are presented to television viewers,who can purchase them by calling a toll-free number and paying with a credit card,____ is being used.

Accepted Answer

A)  telemarketing 
B)  television marketing 
C)  direct-response marketing 
D)  e-marketing 
E)  television home shopping 
A)  telemarketing 
B)  television marketing 
C)  direct-response marketing 
D)  e-marketing 
E)  television home shopping

Question 7

A retailer is an organization that purchases products for the purpose of reselling them to

Accepted Answer

A)  other retail organizations. 
B)  the government. 
C)  ultimate consumers. 
D)  wholesalers. 
E)  nonprofit organizations. 
A)  other retail organizations. 
B)  the government. 
C)  ultimate consumers. 
D)  wholesalers. 
E)  nonprofit organizations.

Question 8

What is the primary difference between an agent and a broker?

Accepted Answer

A)  An agent gets compensated based on commission while a broker generally charges fees for his services. 
B)  A broker works only for a seller whereas an agent can represent a buyer or a seller. 
C)  An agent represents a company on a permanent basis while a broker is employed temporarily. 
D)  An agent has much more extensive knowledge about the products he deals with than a broker does. 
E)  Brokers have long-term relationships with their customers while an agent's relationships are generally short-lived. 
A)  An agent gets compensated based on commission while a broker generally charges fees for his services. 
B)  A broker works only for a seller whereas an agent can represent a buyer or a seller. 
C)  An agent represents a company on a permanent basis while a broker is employed temporarily. 
D)  An agent has much more extensive knowledge about the products he deals with than a broker does. 
E)  Brokers have long-term relationships with their customers while an agent's relationships are generally short-lived.

Question 9

Which of the following is not a factor used to classify wholesalers?

Accepted Answer

A)  Whether the wholesaler is owned by the producer 
B)  Whether the wholesaler takes title to the products it handles 
C)  The range of services offered by the wholesaler 
D)  The price range of the products carried by the wholesaler 
E)  The breadth and depth of the product lines carried by the wholesaler 
A)  Whether the wholesaler is owned by the producer 
B)  Whether the wholesaler takes title to the products it handles 
C)  The range of services offered by the wholesaler 
D)  The price range of the products carried by the wholesaler 
E)  The breadth and depth of the product lines carried by the wholesaler

Question 10

Alison lives in a remote area of Montana,where few good roads exist.She runs a small retail store specializing in western attire.Due to her remote location,Alison is most likely to obtain the merchandise for her store from

Accepted Answer

A)  rack jobbers. 
B)  general-line wholesalers. 
C)  mail-order wholesalers. 
D)  truck wholesalers. 
E)  specialty-line wholesalers. 
A)  rack jobbers. 
B)  general-line wholesalers. 
C)  mail-order wholesalers. 
D)  truck wholesalers. 
E)  specialty-line wholesalers.

Question 11

A manufacturer-owned operation that provides services usually associated with agents is a

Accepted Answer

A)  facilitating agency. 
B)  wholesaler. 
C)  sales office. 
D)  sales branch. 
E)  public warehouse. 
A)  facilitating agency. 
B)  wholesaler. 
C)  sales office. 
D)  sales branch. 
E)  public warehouse.

Question 12

Customers rely on ____ for product availability,breaking larger quantities into smaller ones,technical advice and service,financial assistance,and suitable assortments.

Accepted Answer

A)  full-line retailers 
B)  limited-service wholesalers 
C)  full-service wholesalers 
D)  commission merchants 
E)  cash-and-carry wholesalers 
A)  full-line retailers 
B)  limited-service wholesalers 
C)  full-service wholesalers 
D)  commission merchants 
E)  cash-and-carry wholesalers

Question 13

When off-price retailers obtain too much in-season,high-quality merchandise,tension between them and ____ builds.

Accepted Answer

A)  discount stores 
B)  category killers 
C)  specialty retailers 
D)  warehouse clubs 
E)  department stores 
A)  discount stores 
B)  category killers 
C)  specialty retailers 
D)  warehouse clubs 
E)  department stores

Question 14

Walmart and Target are both examples of

Accepted Answer

A)  department stores. 
B)  category killers. 
C)  discount stores. 
D)  supermarkets. 
E)  warehouse clubs. 
A)  department stores. 
B)  category killers. 
C)  discount stores. 
D)  supermarkets. 
E)  warehouse clubs.

Question 15

Which of the following is a common feature of a warehouse club?

Accepted Answer

A)  Concrete floors and wide aisles 
B)  Wide range of products 
C)  Good customer service 
D)  Moderate prices 
E)  Pleasant atmosphere 
A)  Concrete floors and wide aisles 
B)  Wide range of products 
C)  Good customer service 
D)  Moderate prices 
E)  Pleasant atmosphere

Question 16

A store that offers a wide variety of shoes for men,women,and children would most likely be considered a(n)

Accepted Answer

A)  department store. 
B)  specialty retailer. 
C)  category killer. 
D)  off-price retailer. 
E)  warehouse showroom. 
A)  department store. 
B)  specialty retailer. 
C)  category killer. 
D)  off-price retailer. 
E)  warehouse showroom.

Question 17

What are the three types of nonstore retailing,and what are some examples of each?

Accepted Answer

The answer of What are the three types of nonstore...

Question 18

Select the true statement about wholesaling.

Accepted Answer

A)  Wholesaling activities must be performed during distribution of all goods,whether or not a wholesaling institution is involved. 
B)  Warehouses are necessary in order for the wholesaling function to be completed. 
C)  Only wholesaling establishments can perform wholesaling activities. 
D)  Wholesaling is an inefficient process that should be eliminated from the marketing channel. 
E)  The biggest problem with the wholesaling process is that inefficient wholesalers can thrive,at the expense of consumers. 
A)  Wholesaling activities must be performed during distribution of all goods,whether or not a wholesaling institution is involved. 
B)  Warehouses are necessary in order for the wholesaling function to be completed. 
C)  Only wholesaling establishments can perform wholesaling activities. 
D)  Wholesaling is an inefficient process that should be eliminated from the marketing channel. 
E)  The biggest problem with the wholesaling process is that inefficient wholesalers can thrive,at the expense of consumers.

Question 19

A functional and psychological picture in the consumer's mind of a retail store is called

Accepted Answer

A)  retail positioning. 
B)  atmospherics. 
C)  store image. 
D)  interior location. 
E)  retail persona. 
A)  retail positioning. 
B)  atmospherics. 
C)  store image. 
D)  interior location. 
E)  retail persona.

Question 20

Lynn Taylor sells Revlon cosmetics on consignment to grocery stores,maintains the display racks,and restocks when necessary.Lynn's job is best described as a

Accepted Answer

A)  rack jobber. 
B)  drop shipper. 
C)  general merchandise wholesaler. 
D)  cash-and-carry wholesaler. 
E)  truck jobber. 
A)  rack jobber. 
B)  drop shipper. 
C)  general merchandise wholesaler. 
D)  cash-and-carry wholesaler. 
E)  truck jobber.

Exam 15: A Retailing,wholesaling and Direct Marketing

A large retailer selling food and most routinely purchased consumer products is a

As discount stores improve their services and atmosphere as well as raise their prices,the distinction between discount stores and ____ is becoming blurred.

The three major types of nonstore retailing are

Wholesalers frequently help retailers with developing a marketing strategy,especially as it relates to the ____ component of the marketing mix.

Merchant wholesalers who specialize in just a few functions and pass others along to other intermediaries or customers are called

When products are presented to television viewers,who can purchase them by calling a toll-free number and paying with a credit card,____ is being used.

A retailer is an organization that purchases products for the purpose of reselling them to

What is the primary difference between an agent and a broker?

Which of the following is not a factor used to classify wholesalers?

Alison lives in a remote area of Montana,where few good roads exist.She runs a small retail store specializing in western attire.Due to her remote location,Alison is most likely to obtain the merchandise for her store from

A manufacturer-owned operation that provides services usually associated with agents is a

Customers rely on ____ for product availability,breaking larger quantities into smaller ones,technical advice and service,financial assistance,and suitable assortments.

When off-price retailers obtain too much in-season,high-quality merchandise,tension between them and ____ builds.

Walmart and Target are both examples of

Which of the following is a common feature of a warehouse club?

A store that offers a wide variety of shoes for men,women,and children would most likely be considered a(n)

What are the three types of nonstore retailing,and what are some examples of each?

Select the true statement about wholesaling.

A functional and psychological picture in the consumer's mind of a retail store is called

Lynn Taylor sells Revlon cosmetics on consignment to grocery stores,maintains the display racks,and restocks when necessary.Lynn's job is best described as a

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

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