Question 1

Commission merchants tend to have relatively broad powers concerning prices and terms of sales.

Accepted Answer

A) True 
 B)False  True

Question 2

Specialty retailing is a form of selling by description in that buyers usually do not see the actual product until it arrives.

Accepted Answer

A) True 
 B)False  False

Question 3

An example of a nonstore retailer is a vending machine.

Accepted Answer

A) True 
 B)False  True

Question 4

Fewer enclosed regional malls have been built in recent years; developers are instead opening shopping centers that focus as much on entertainment as on shopping.

Accepted Answer

A) True 
 B)False

Question 5

By buying in large quantities and delivering to customers in smaller lots,a wholesaler may perform physical distribution activities more efficiently than a producer.

Accepted Answer

A) True 
 B)False

Question 6

New store formats and technological advances are making the retail environment highly dynamic and competitive.

Accepted Answer

A) True 
 B)False

Question 7

The classification of wholesalers in the text is based solely on the performance of marketing activities.

Accepted Answer

A) True 
 B)False

Question 8

Most factory outlet shopping centers seek to locate in prime retail,metropolitan areas.

Accepted Answer

A) True 
 B)False

Question 9

A retail store usually can position its image so that it is universally acceptable to all market segments.

Accepted Answer

A) True 
 B)False

Question 10

A good location for neighborhood shopping centers is near hotels.

Accepted Answer

A) True 
 B)False

Question 11

Retailing includes all transactions in which the buyer intends to consume the product through personal,family,or household use.

Accepted Answer

A) True 
 B)False

Question 12

Wholesalers do not engage in selling to reseller,government,or institutional users.

Accepted Answer

A) True 
 B)False

Question 13

Some purchasing by consumers is an end in itself-for example,when it is done to escape boredom.

Accepted Answer

A) True 
 B)False

Question 14

Factory outlet stores exist to compete with traditional retailers.

Accepted Answer

A) True 
 B)False

Question 15

Direct selling is a type of specialty retailing.

Accepted Answer

A) True 
 B)False

Question 16

Most department stores are shopping stores.

Accepted Answer

A) True 
 B)False

Question 17

Warehouse showrooms are able to sell products at low prices by passing some of their marketing functions on to consumers.

Accepted Answer

A) True 
 B)False

Question 18

Telemarketing is often combined with other marketing efforts.

Accepted Answer

A) True 
 B)False

Question 19

Truck wholesalers are usually classified as limited-service wholesalers because they offer a limited line of products.

Accepted Answer

A) True 
 B)False

Question 20

Warehouse clubs are able to offer a broad range of merchandise because their product lines are shallow and their sales volumes high.

Accepted Answer

A) True 
 B)False

Exam 15: B Retailing,wholesaling and Direct Marketing

Commission merchants tend to have relatively broad powers concerning prices and terms of sales.

Specialty retailing is a form of selling by description in that buyers usually do not see the actual product until it arrives.

An example of a nonstore retailer is a vending machine.

Fewer enclosed regional malls have been built in recent years; developers are instead opening shopping centers that focus as much on entertainment as on shopping.

By buying in large quantities and delivering to customers in smaller lots,a wholesaler may perform physical distribution activities more efficiently than a producer.

New store formats and technological advances are making the retail environment highly dynamic and competitive.

The classification of wholesalers in the text is based solely on the performance of marketing activities.

Most factory outlet shopping centers seek to locate in prime retail,metropolitan areas.

A retail store usually can position its image so that it is universally acceptable to all market segments.

A good location for neighborhood shopping centers is near hotels.

Retailing includes all transactions in which the buyer intends to consume the product through personal,family,or household use.

Wholesalers do not engage in selling to reseller,government,or institutional users.

Some purchasing by consumers is an end in itself-for example,when it is done to escape boredom.

Factory outlet stores exist to compete with traditional retailers.

Direct selling is a type of specialty retailing.

Most department stores are shopping stores.

Warehouse showrooms are able to sell products at low prices by passing some of their marketing functions on to consumers.

Telemarketing is often combined with other marketing efforts.

Truck wholesalers are usually classified as limited-service wholesalers because they offer a limited line of products.

Warehouse clubs are able to offer a broad range of merchandise because their product lines are shallow and their sales volumes high.

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

Filters