Exam 15: B Retailing,wholesaling and Direct Marketing

Most manufacturers' agents prefer to work for one manufacturer at a time to avoid conflicts of interest.

Limited-service wholesalers provide only some marketing services and specialize in a few functions.

Off-price retailers seek to attract relatively affluent consumers who are price-conscious and knowledgeable about brand names.

Wholesalers rarely handle credit for retailers and producers.

The primary product offered by the department stores is convenience.

General-line wholesalers are a type of full-service merchant wholesaler.

Franchised outlets are generally less successful than independently owned businesses.

Direct-response marketing is the performance of marketing-related activities by telephone.

Specialty retailers carry a broad product mix with deep product lines.

Typical limited-service wholesalers are rack jobbers,truck wholesalers,specialty-line wholesalers,and cash-and-carry wholesalers.

Appliances are an example of a major product line commonly carried by discount stores.

Within the same franchising organization,all franchisees pay the same amount for the same services.

Wholesaling involves all transactions in which products are bought for resale,for use in making other products,or for general business operations.

Retailing is the final part of the marketing process in which exchanges are entered into for personal,family,or household purposes.

Supermarkets specialize in selling shopping products.

A franchise is an arrangement in which a supplier grants dealers the right to sell products in exchange for some type of consideration.

Franchisees do not pay to use the franchiser's name.

Store atmospherics are used to create emotional effects that enhance the probability of purchasing.

The coordination of selling efforts within a community shopping center is usually minimal.

Cash-and-carry wholesalers draw most of their customers from large retailers and industrial firms.