Question 1

As Beth and Rob Barker search for a new home,they are interested only in houses built by a particular builder.This purchase is characteristic of a(n)____ product.

Accepted Answer

A)  convenience 
B)  unsought 
C)  disposable 
D)  shopping 
E)  specialty 
A)  convenience 
B)  unsought 
C)  disposable 
D)  shopping 
E)  specialty E

Question 2

During the decline stage of the product life cycle,

Accepted Answer

A)  sales rapidly decrease. 
B)  market share is maintained. 
C)  competition is at a peak. 
D)  profits begin to fall. 
E)  profits peak and then begin to decline. 
A)  sales rapidly decrease. 
B)  market share is maintained. 
C)  competition is at a peak. 
D)  profits begin to fall. 
E)  profits peak and then begin to decline. A

Question 3

Gap clothing stores sell primarily what type of products?

Accepted Answer

A)  Convenience 
B)  Shopping 
C)  Unsought 
D)  Nondurable 
E)  Specialty 
A)  Convenience 
B)  Shopping 
C)  Unsought 
D)  Nondurable 
E)  Specialty B

Question 4

A seller's profits peak in the maturity stage of a product's life cycle.

Accepted Answer

A) True 
 B)False

Question 5

When a business finds itself squeezed out of a market for a product or loses interest in that product,it is a sign of being in the ____ stage of the product life cycle.

Accepted Answer

A)  maturity 
B)  growth 
C)  introduction 
D)  market reduction 
E)  decline 
A)  maturity 
B)  growth 
C)  introduction 
D)  market reduction 
E)  decline

Question 6

A change in package size is a strategy that can help boost sales in the ____ stage of the product life cycle.

Accepted Answer

A)  maturity 
B)  growth 
C)  introduction 
D)  market reduction 
E)  decline 
A)  maturity 
B)  growth 
C)  introduction 
D)  market reduction 
E)  decline

Question 7

A product item is best described as a

Accepted Answer

A)  component of a marketing mix. 
B)  particular brand. 
C)  specific characteristic of a product. 
D)  specific version of a product. 
E)  unit of measure for the product. 
A)  component of a marketing mix. 
B)  particular brand. 
C)  specific characteristic of a product. 
D)  specific version of a product. 
E)  unit of measure for the product.

Question 8

A product need not be a physical product.

Accepted Answer

A) True 
 B)False

Question 9

The success of launching a new product is based primarily on luck.

Accepted Answer

A) True 
 B)False

Question 10

Heinz promoting its vinegar as an effective cleaner for wall,glass,and kitchen and bathroom surfaces would most likely be a strategy for the ____ stage of the product life cycle.

Accepted Answer

A)  introduction 
B)  decline 
C)  growth 
D)  maturity 
E)  competitive 
A)  introduction 
B)  decline 
C)  growth 
D)  maturity 
E)  competitive

Question 11

All of the following are reasons why new products fail except

Accepted Answer

A)  overestimated market size. 
B)  followed a systematic plan. 
C)  distributed insufficiently. 
D)  had poor timing. 
E)  promoted poorly. 
A)  overestimated market size. 
B)  followed a systematic plan. 
C)  distributed insufficiently. 
D)  had poor timing. 
E)  promoted poorly.

Question 12

Discuss the dimensions of a product mix.

Accepted Answer

The answer of Discuss the dimensions of a product mix....

Question 13

The first adopters of a product are the innovators.

Accepted Answer

A) True 
 B)False

Question 14

Depending on the length of time it takes them to adopt a new product,people can be divided into five major adopter categories: early adopters,early majority,late majority,laggards,and

Accepted Answer

A)  late adopters. 
B)  nonadopters. 
C)  innovators. 
D)  middle adopters. 
E)  middle majority. 
A)  late adopters. 
B)  nonadopters. 
C)  innovators. 
D)  middle adopters. 
E)  middle majority.

Question 15

Distinguish between consumer products and business products.

Accepted Answer

The answer of Distinguish between consumer products and business products....

Question 16

Which stage of the product life cycle is characterized by intense competition?

Accepted Answer

A)  Decline 
B)  Plateau 
C)  Introduction 
D)  Maturity 
E)  Stabilization 
A)  Decline 
B)  Plateau 
C)  Introduction 
D)  Maturity 
E)  Stabilization

Question 17

Tojitos Mexican Restaurant purchased several large ovens for use in remodeling its kitchens.These ovens are an example of which type of business product?

Accepted Answer

A)  Raw materials 
B)  Installations 
C)  Accessory equipment 
D)  Component parts 
E)  Process materials 
A)  Raw materials 
B)  Installations 
C)  Accessory equipment 
D)  Component parts 
E)  Process materials

Question 18

A product line includes a group of closely related product items that are considered to be a unit because of marketing,technical,or end-use considerations.

Accepted Answer

A) True 
 B)False

Question 19

Supporting services,such as installation and guarantees,are part of a product.

Accepted Answer

A) True 
 B)False

Question 20

Dannon Yogurt represents what type of product for most consumers?

Accepted Answer

A)  Convenience 
B)  Business 
C)  Shopping 
D)  Specialty 
E)  Durable 
A)  Convenience 
B)  Business 
C)  Shopping 
D)  Specialty 
E)  Durable

Exam 10: Product Decisions

As Beth and Rob Barker search for a new home,they are interested only in houses built by a particular builder.This purchase is characteristic of a(n)____ product.

During the decline stage of the product life cycle,

Gap clothing stores sell primarily what type of products?

A seller's profits peak in the maturity stage of a product's life cycle.

When a business finds itself squeezed out of a market for a product or loses interest in that product,it is a sign of being in the ____ stage of the product life cycle.

A change in package size is a strategy that can help boost sales in the ____ stage of the product life cycle.

A product item is best described as a

A product need not be a physical product.

The success of launching a new product is based primarily on luck.

Heinz promoting its vinegar as an effective cleaner for wall,glass,and kitchen and bathroom surfaces would most likely be a strategy for the ____ stage of the product life cycle.

All of the following are reasons why new products fail except

Discuss the dimensions of a product mix.

The first adopters of a product are the innovators.

Depending on the length of time it takes them to adopt a new product,people can be divided into five major adopter categories: early adopters,early majority,late majority,laggards,and

Distinguish between consumer products and business products.

Which stage of the product life cycle is characterized by intense competition?

Tojitos Mexican Restaurant purchased several large ovens for use in remodeling its kitchens.These ovens are an example of which type of business product?

A product line includes a group of closely related product items that are considered to be a unit because of marketing,technical,or end-use considerations.

Supporting services,such as installation and guarantees,are part of a product.

Dannon Yogurt represents what type of product for most consumers?

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

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