Question 1

The width of a product mix refers to the number of generic products offered by a company.

Accepted Answer

A) True 
 B)False

Question 2

The producers of Schick razor blades use a marketing strategy that includes large advertising expenditures and more price flexibility for the various types of blades offered.Based on this example,razor blades are in the ____ stage of the product life cycle.

Accepted Answer

A)  decline 
B)  evaluation 
C)  growth 
D)  introduction 
E)  maturity 
A)  decline 
B)  evaluation 
C)  growth 
D)  introduction 
E)  maturity

Question 3

When a sudden problem confronts a consumer,such as emergency automobile repair,he or she is likely going to view solutions to that problem as

Accepted Answer

A)  specialty products. 
B)  installations. 
C)  unsought products. 
D)  shopping products. 
E)  convenience products. 
A)  specialty products. 
B)  installations. 
C)  unsought products. 
D)  shopping products. 
E)  convenience products.

Question 4

Sometimes new marketing channels open up in the decline stage.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is not a business product?

Accepted Answer

A)  Oil to be refined into fuel 
B)  Chips to be integrated into components for personal computers 
C)  Paper,pens,and tape to be used in an office 
D)  Marketing consulting services to aid a company in marketing a new product 
E)  Calculators bought to help individuals complete their personal federal income tax forms 
A)  Oil to be refined into fuel 
B)  Chips to be integrated into components for personal computers 
C)  Paper,pens,and tape to be used in an office 
D)  Marketing consulting services to aid a company in marketing a new product 
E)  Calculators bought to help individuals complete their personal federal income tax forms

Question 6

Use the following to answer the questions.
Gillette shaving razors were first manufactured in 1895.Over the years,Gillette made improvements on their razors offering many "firsts" such as the Mach3,the Sensor,and the Fusion.For many years,women were forced to use razors designed primarily for men,but often marketed to women by offering them in different colors and with minimal modifications.In 1998 Gillette developed the Venus razor,based on the Mach3 but made specifically for women.Gillette promoted the Venus razor heavily,with television ads and other forms of media.The Gillette product line,now owned by Procter & Gamble,continues to introduce new versions of the Venus,such as the Venus Embrace,which has additional blades and other modifications.
-Refer to Scenario 10.1.Shaving razors fall into which of the following classification of consumer products?

Accepted Answer

A)  Convenience products 
B)  Shopping products 
C)  Substitute products 
D)  Specialty products 
E)  Accessory equipment 
A)  Convenience products 
B)  Shopping products 
C)  Substitute products 
D)  Specialty products 
E)  Accessory equipment

Question 7

If a company repositions a relative product failure,that product might become a successful member of the product line.

Accepted Answer

A) True 
 B)False

Question 8

The intangible products that most organizations use in their operations are called

Accepted Answer

A)  component parts. 
B)  MRO supplies. 
C)  process ideas. 
D)  business services. 
E)  installations. 
A)  component parts. 
B)  MRO supplies. 
C)  process ideas. 
D)  business services. 
E)  installations.

Question 9

Which of the following statements does not apply to convenience goods?

Accepted Answer

A)  Consumers are brand loyal to convenience products and are not likely to substitute other brands. 
B)  Convenience products require minimal shopping effort. 
C)  Marketing of convenience products requires intensive exposure of these goods in as many stores as possible. 
D)  Consumers tend to feel that the most desirable retail facility for convenience products is the closest one. 
E)  Colas,gasoline,and bread are good examples of convenience goods. 
A)  Consumers are brand loyal to convenience products and are not likely to substitute other brands. 
B)  Convenience products require minimal shopping effort. 
C)  Marketing of convenience products requires intensive exposure of these goods in as many stores as possible. 
D)  Consumers tend to feel that the most desirable retail facility for convenience products is the closest one. 
E)  Colas,gasoline,and bread are good examples of convenience goods.

Question 10

Communicating product benefits to consumers is very important in the introduction stage.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is not a stage in the buyer's product adoption process?

Accepted Answer

A)  Awareness 
B)  Adoption 
C)  Trial 
D)  Exploration 
E)  Interest 
A)  Awareness 
B)  Adoption 
C)  Trial 
D)  Exploration 
E)  Interest

Question 12

Weyerhaeuser is evaluating its complete product mix.It wishes to decrease some of its marketing expenditures and streamline its product offerings.Weyerhaeuser will most likely look at products in the ____ stage of the product life cycle as possibilities for elimination.

Accepted Answer

A)  not yet developed 
B)  growth 
C)  introduction 
D)  maturity 
E)  decline 
A)  not yet developed 
B)  growth 
C)  introduction 
D)  maturity 
E)  decline

Question 13

"The people to check with" are the early adopters.

Accepted Answer

A) True 
 B)False

Question 14

Use of the product is the most important means of distinguishing consumer products from business products.

Accepted Answer

A) True 
 B)False

Question 15

To make intangible products more tangible or real to the consumer,marketers often

Accepted Answer

A)  use low prices on intangible goods. 
B)  use symbols or cues to help symbolize product benefits. 
C)  use external reference prices. 
D)  use multiple channels of distribution. 
E)  offer more support services with such products. 
A)  use low prices on intangible goods. 
B)  use symbols or cues to help symbolize product benefits. 
C)  use external reference prices. 
D)  use multiple channels of distribution. 
E)  offer more support services with such products.

Question 16

When Minute Maid mailed out free samples of its new instant drink mix,it was trying to move prospective customers into the ____ stage of the product adoption process.

Accepted Answer

A)  awareness 
B)  interest 
C)  evaluation 
D)  trial 
E)  adoption 
A)  awareness 
B)  interest 
C)  evaluation 
D)  trial 
E)  adoption

Question 17

Changing the product's quality is a distinct alternative in the maturity stage of the product life cycle.

Accepted Answer

A) True 
 B)False

Question 18

One of the most common reasons new products fail is because of a company's failure to match product offerings to customer needs.

Accepted Answer

A) True 
 B)False

Question 19

Price cuts are typical in a product's growth stage.

Accepted Answer

A) True 
 B)False

Question 20

The original marketing strategy should not be altered in any way as a product travels through the stages of the product life cycle because consumers can become confused.

Accepted Answer

A) True 
 B)False

Exam 10: Product Decisions

The width of a product mix refers to the number of generic products offered by a company.

The producers of Schick razor blades use a marketing strategy that includes large advertising expenditures and more price flexibility for the various types of blades offered.Based on this example,razor blades are in the ____ stage of the product life cycle.

When a sudden problem confronts a consumer,such as emergency automobile repair,he or she is likely going to view solutions to that problem as

Sometimes new marketing channels open up in the decline stage.

Which of the following is not a business product?

If a company repositions a relative product failure,that product might become a successful member of the product line.

The intangible products that most organizations use in their operations are called

Which of the following statements does not apply to convenience goods?

Communicating product benefits to consumers is very important in the introduction stage.

Which of the following is not a stage in the buyer's product adoption process?

Weyerhaeuser is evaluating its complete product mix.It wishes to decrease some of its marketing expenditures and streamline its product offerings.Weyerhaeuser will most likely look at products in the ____ stage of the product life cycle as possibilities for elimination.

"The people to check with" are the early adopters.

Use of the product is the most important means of distinguishing consumer products from business products.

To make intangible products more tangible or real to the consumer,marketers often

When Minute Maid mailed out free samples of its new instant drink mix,it was trying to move prospective customers into the ____ stage of the product adoption process.

Changing the product's quality is a distinct alternative in the maturity stage of the product life cycle.

One of the most common reasons new products fail is because of a company's failure to match product offerings to customer needs.

Price cuts are typical in a product's growth stage.

The original marketing strategy should not be altered in any way as a product travels through the stages of the product life cycle because consumers can become confused.

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

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