Question 1

Procter & Gamble has a wider product mix than does Baskin Robbins.

Accepted Answer

A) True 
 B)False

Question 2

Use the following to answer the questions.
Megabus is a new line operating in the Northeast and Midwestern United States,plus in Canada.It offers travelers a cheap alternative to driving and flying between large cities,keeping the fares extremely low yet offering the latest technology.Unlike the traditional Greyhound Lines,Megabus is an express service,and is equipped with Wi-Fi,video screens,headsets,and seat belts.Many buses also run on biodiesel fuel.Additionally,Megabus picks up and drops off people in the centers of cities rather than at inconveniently-located terminals.Patrons can book tickets at Megabus.com,where some fares begin at just $1.Routes are limited,and are offered out of cities such as Toronto,New York,Baltimore,Philadelphia,and Chicago.Recently,its competitor Greyhound,has launched two new bus lines,BoltBus and NeOn,with similar fares and high-tech amenities.A fare on NeOn bus from Buffalo,NY to New York City is $50.00 roundtrip,while the same fare through Greyhound's traditional bus line costs $92.00.The benefit of Greyhound's traditional line is that there are more departure times and more stops in smaller towns along the way.
-Refer to Scenario 10.2.What product(s)is Megabus marketing?

Accepted Answer

A)  Megabus is a service and therefore is not marketing a product. 
B)  The ride between cities is a service product and is the only one Megabus is marketing. 
C)  The ride between the cities,which is the core product,plus the supplemental features of Wi-Fi,video screens,and other technology. 
D)  The ride between cities,which is a convenience product. 
E)  The ride between cities,which is a shopping product. 
A)  Megabus is a service and therefore is not marketing a product. 
B)  The ride between cities is a service product and is the only one Megabus is marketing. 
C)  The ride between the cities,which is the core product,plus the supplemental features of Wi-Fi,video screens,and other technology. 
D)  The ride between cities,which is a convenience product. 
E)  The ride between cities,which is a shopping product.

Question 3

Accessory equipment becomes a part of the finished product.

Accepted Answer

A) True 
 B)False

Question 4

A company wanting to maintain market share during the maturity stage requires moderate to large

Accepted Answer

A)  advertising expenditures. 
B)  distribution expenditures. 
C)  production expenditures. 
D)  price increases. 
E)  packaging modifications. 
A)  advertising expenditures. 
B)  distribution expenditures. 
C)  production expenditures. 
D)  price increases. 
E)  packaging modifications.

Question 5

Promotion decreases in importance during a product's decline stage.

Accepted Answer

A) True 
 B)False

Question 6

The atmosphere and décor of a retail store,the variety and depth of product choices,the customer support,even the sounds and smells all contribute to the experiential element of its total product.

Accepted Answer

A) True 
 B)False

Question 7

The stage of the product life cycle when marketers consider eliminating products that are not contributing to profitability or the overall effectiveness of a product mix is the ____ stage.

Accepted Answer

A)  maturity 
B)  decline 
C)  growth 
D)  introduction 
E)  reorganization 
A)  maturity 
B)  decline 
C)  growth 
D)  introduction 
E)  reorganization

Question 8

David Wilson is an avid collector of Major League Baseball memorabilia.He greatly desires to own the "special" bat that got the slugger Sammy Sosa a seven-game suspension due to its illegal contents.This is an example of a(n)____ product.

Accepted Answer

A)  shopping 
B)  unique 
C)  specialty 
D)  historical 
E)  unsought 
A)  shopping 
B)  unique 
C)  specialty 
D)  historical 
E)  unsought

Question 9

Use the following to answer the questions.
Gillette shaving razors were first manufactured in 1895.Over the years,Gillette made improvements on their razors offering many "firsts" such as the Mach3,the Sensor,and the Fusion.For many years,women were forced to use razors designed primarily for men,but often marketed to women by offering them in different colors and with minimal modifications.In 1998 Gillette developed the Venus razor,based on the Mach3 but made specifically for women.Gillette promoted the Venus razor heavily,with television ads and other forms of media.The Gillette product line,now owned by Procter & Gamble,continues to introduce new versions of the Venus,such as the Venus Embrace,which has additional blades and other modifications.
-Refer to Scenario 10.1.Tasha is shopping for personal care items at her local Target.She walks by one aisle and sees a floor-standing display for the new Venus Embrace.She hadn't thought about buying a new razor,but the display has caught her attention.Which stage of the product adoption process is Tasha most likely in at the present time?

Accepted Answer

A)  awareness 
B)  attention 
C)  evaluation 
D)  trial 
E)  adoption 
A)  awareness 
B)  attention 
C)  evaluation 
D)  trial 
E)  adoption

Question 10

The last group to adopt a new product,____,is oriented toward the past and is suspicious of new products.

Accepted Answer

A)  non-adopters 
B)  laggards 
C)  innovators 
D)  late adopters 
E)  late majority 
A)  non-adopters 
B)  laggards 
C)  innovators 
D)  late adopters 
E)  late majority

Question 11

Facilities,factories,and production lines with very large equipment are all classified as

Accepted Answer

A)  accessory equipment. 
B)  permanents. 
C)  installations. 
D)  component parts. 
E)  MRO facilities. 
A)  accessory equipment. 
B)  permanents. 
C)  installations. 
D)  component parts. 
E)  MRO facilities.

Question 12

During a product's maturity stage,all sales promotion efforts are focused on consumers.

Accepted Answer

A) True 
 B)False

Question 13

Products for which buyers are willing to spend much time comparing stores and brands for differences in prices,product features,and services are called ____ products.

Accepted Answer

A)  shopping 
B)  specialty 
C)  service 
D)  convenience 
E)  unsought 
A)  shopping 
B)  specialty 
C)  service 
D)  convenience 
E)  unsought

Question 14

Aggressive pricing is typical during the ____ stage of the product life cycle.

Accepted Answer

A)  decline 
B)  growth 
C)  introduction 
D)  plateau 
E)  stabilization 
A)  decline 
B)  growth 
C)  introduction 
D)  plateau 
E)  stabilization

Question 15

A set of Bose car speakers sold to Ford for use in the production of a hybrid Escape,would be an example of a(n)

Accepted Answer

A)  component part. 
B)  specialty item. 
C)  accessory equipment. 
D)  raw material. 
E)  process material. 
A)  component part. 
B)  specialty item. 
C)  accessory equipment. 
D)  raw material. 
E)  process material.

Question 16

Business products are classified into the following seven categories according to characteristics and intended uses: raw materials,installations,accessory equipment,component parts,process materials,business services,and

Accepted Answer

A)  production activities. 
B)  service assistance. 
C)  specialty industrial products. 
D)  computer programming and operation services. 
E)  MRO supplies. 
A)  production activities. 
B)  service assistance. 
C)  specialty industrial products. 
D)  computer programming and operation services. 
E)  MRO supplies.

Question 17

When an organization introduces a new product,people do not all begin the adoption process at the same time,nor do they move through the process at the same speed.

Accepted Answer

A) True 
 B)False

Question 18

When Saturn offers to let qualified buyers test drive the new Saturn SKY roadster,the dealer is trying to stimulate which stage of the product adoption process?

Accepted Answer

A)  Awareness 
B)  Interest 
C)  Evaluation 
D)  Trial 
E)  Adoption 
A)  Awareness 
B)  Interest 
C)  Evaluation 
D)  Trial 
E)  Adoption

Question 19

Distribution outlets become more difficult to secure during the growth stage of a product's life cycle because of aggressive competition.

Accepted Answer

A) True 
 B)False

Question 20

Sales peak in a product's maturity stage.

Accepted Answer

A) True 
 B)False

Exam 10: Product Decisions

Procter & Gamble has a wider product mix than does Baskin Robbins.

Accessory equipment becomes a part of the finished product.

A company wanting to maintain market share during the maturity stage requires moderate to large

Promotion decreases in importance during a product's decline stage.

The atmosphere and décor of a retail store,the variety and depth of product choices,the customer support,even the sounds and smells all contribute to the experiential element of its total product.

The stage of the product life cycle when marketers consider eliminating products that are not contributing to profitability or the overall effectiveness of a product mix is the ____ stage.

David Wilson is an avid collector of Major League Baseball memorabilia.He greatly desires to own the "special" bat that got the slugger Sammy Sosa a seven-game suspension due to its illegal contents.This is an example of a(n)____ product.

The last group to adopt a new product,____,is oriented toward the past and is suspicious of new products.

Facilities,factories,and production lines with very large equipment are all classified as

During a product's maturity stage,all sales promotion efforts are focused on consumers.

Products for which buyers are willing to spend much time comparing stores and brands for differences in prices,product features,and services are called ____ products.

Aggressive pricing is typical during the ____ stage of the product life cycle.

A set of Bose car speakers sold to Ford for use in the production of a hybrid Escape,would be an example of a(n)

Business products are classified into the following seven categories according to characteristics and intended uses: raw materials,installations,accessory equipment,component parts,process materials,business services,and

When an organization introduces a new product,people do not all begin the adoption process at the same time,nor do they move through the process at the same speed.

When Saturn offers to let qualified buyers test drive the new Saturn SKY roadster,the dealer is trying to stimulate which stage of the product adoption process?

Distribution outlets become more difficult to secure during the growth stage of a product's life cycle because of aggressive competition.

Sales peak in a product's maturity stage.

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

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