Exam 10: Product Decisions

Dish Network satellite TV cut back advertising expenditures to minimum levels and reduced the number of channel members for its industrial satellite product.These actions indicate that its product is in the ____ stage of its life cycle.

During the maturity stage

Obtaining a specialty product involves a considerable amount of comparison activity.

Business products are

Following a consistent customer-focused plan does not help new products become successful.

New products seldom generate enough sales to bring immediate profits.

The two major product categories are business and institutional.

A product mix is the composite or total group of products that an organization makes available to customers.

Use the following to answer the questions. Megabus is a new line operating in the Northeast and Midwestern United States,plus in Canada.It offers travelers a cheap alternative to driving and flying between large cities,keeping the fares extremely low yet offering the latest technology.Unlike the traditional Greyhound Lines,Megabus is an express service,and is equipped with Wi-Fi,video screens,headsets,and seat belts.Many buses also run on biodiesel fuel.Additionally,Megabus picks up and drops off people in the centers of cities rather than at inconveniently-located terminals.Patrons can book tickets at Megabus.com,where some fares begin at just $1.Routes are limited,and are offered out of cities such as Toronto,New York,Baltimore,Philadelphia,and Chicago.Recently,its competitor Greyhound,has launched two new bus lines,BoltBus and NeOn,with similar fares and high-tech amenities.A fare on NeOn bus from Buffalo,NY to New York City is $50.00 roundtrip,while the same fare through Greyhound's traditional bus line costs $92.00.The benefit of Greyhound's traditional line is that there are more departure times and more stops in smaller towns along the way. -Refer to Scenario 10.2.Casey is searching the website of Megabus.com for the schedule and fares of a trip between Buffalo,NY and New York City.Case is most likely in which of the following stages of the product adoption process?

An ad that stresses "Get the real Proactiv Solution; accept no substitutes!" is best geared for which stage of the product life cycle?

Per-unit gross margins on convenience products are relatively high.

Laggards are the last to adopt a new product and usually distrust new products.

Convenience products are

Product mix refers to a related group of products in the product line.

A(n)____ is a concept,philosophy,or image.

What are a marketing manager's two options during the decline stage?

A product line is defined as

When Clorox introduced bleach in a no-drip bottle,the firm was taking action consistent with its product being in the ____ stage of the product life cycle.

Which stage of the product life cycle begins when a business reaches the breakeven point with the product?

Bread is usually a convenience product.