Question 1

A product's classification can influence its price,distribution,and promotion.

Accepted Answer

A) True 
 B)False

Question 2

Sara Lee Corporation manufactures desserts,breads,pantyhose,meats,and a variety of other products.These products make up Sara Lee's product

Accepted Answer

A)  line. 
B)  item. 
C)  mix. 
D)  width. 
E)  depth. 
A)  line. 
B)  item. 
C)  mix. 
D)  width. 
E)  depth.

Question 3

A common business objective of the ____ stage of the product life cycle is to generate cash flow.

Accepted Answer

A)  maturity 
B)  growth 
C)  introduction 
D)  market reduction 
E)  decline 
A)  maturity 
B)  growth 
C)  introduction 
D)  market reduction 
E)  decline

Question 4

The width of a product mix is measured by the number of product

Accepted Answer

A)  dimensions in the product line. 
B)  features in each brand. 
C)  items in the product line. 
D)  lines a company offers. 
E)  specialties a company offers. 
A)  dimensions in the product line. 
B)  features in each brand. 
C)  items in the product line. 
D)  lines a company offers. 
E)  specialties a company offers.

Question 5

Brunswick's bowling balls,bowling bags,and shoes are individual product ____ for this sporting goods manufacturer.

Accepted Answer

A)  menus 
B)  mixes 
C)  lines 
D)  life cycles 
E)  ensembles 
A)  menus 
B)  mixes 
C)  lines 
D)  life cycles 
E)  ensembles

Question 6

Which of the following is always used to determine the classification of a good?

Accepted Answer

A)  Buyer's intent for using the product 
B)  Amount of shopping required by the buyer to obtain the product 
C)  Price of the product 
D)  Specific product features 
E)  Industry competitors 
A)  Buyer's intent for using the product 
B)  Amount of shopping required by the buyer to obtain the product 
C)  Price of the product 
D)  Specific product features 
E)  Industry competitors

Question 7

Shopping products have a ____ inventory turnover and need ____ distribution outlets than convenience goods.

Accepted Answer

A)  similar; more 
B)  higher; fewer 
C)  higher; more 
D)  lower; more 
E)  lower; fewer 
A)  similar; more 
B)  higher; fewer 
C)  higher; more 
D)  lower; more 
E)  lower; fewer

Question 8

The Carsons are going on a vacation back to Texas.When they lived there,Gwen Carson loved Blue Bell Cookies.Blue Bell is sold only in Texas.She plans to buy two boxes at the first store she visits after they arrive.For Gwen,Blue Bell represents a(n)____ product.

Accepted Answer

A)  convenience 
B)  shopping 
C)  specialty 
D)  unsought 
E)  durable 
A)  convenience 
B)  shopping 
C)  specialty 
D)  unsought 
E)  durable

Question 9

One company markets such diverse products as Rosarita Mexican foods,Max Factor cosmetics,and Samsonite luggage.These various offerings exhibit this firm's product mix

Accepted Answer

A)  width. 
B)  depth. 
C)  length. 
D)  volume. 
E)  dimension. 
A)  width. 
B)  depth. 
C)  length. 
D)  volume. 
E)  dimension.

Question 10

Describe and illustrate the four major categories of consumer products.

Accepted Answer

The answer of Describe and illustrate the four major categories...

Question 11

A product mix is best described as

Accepted Answer

A)  all products offered by a firm. 
B)  product,distribution,promotion,and price. 
C)  many products sold by one firm. 
D)  all products of a particular type. 
E)  a group of closely related products that are considered a unit because of market,technical,or end-use considerations. 
A)  all products offered by a firm. 
B)  product,distribution,promotion,and price. 
C)  many products sold by one firm. 
D)  all products of a particular type. 
E)  a group of closely related products that are considered a unit because of market,technical,or end-use considerations.

Question 12

Buyers do not compare alternatives when shopping for ____ products.

Accepted Answer

A)  convenience 
B)  specialty 
C)  shopping 
D)  unique 
E)  unsought 
A)  convenience 
B)  specialty 
C)  shopping 
D)  unique 
E)  unsought

Question 13

During the growth stage of the product life cycle,marketers must

Accepted Answer

A)  fortify the product position. 
B)  move to exclusive distribution. 
C)  raise the price. 
D)  increase promotion as a percentage of sales. 
E)  introduce private brands. 
A)  fortify the product position. 
B)  move to exclusive distribution. 
C)  raise the price. 
D)  increase promotion as a percentage of sales. 
E)  introduce private brands.

Question 14

Which stage in the product life cycle is critical to a product's survival because competitive reactions to the product's success during this period will affect the product's life expectancy?

Accepted Answer

A)  Decline 
B)  Expansion 
C)  Growth 
D)  Introduction 
E)  Stabilization 
A)  Decline 
B)  Expansion 
C)  Growth 
D)  Introduction 
E)  Stabilization

Question 15

An individual moves into the adoption stage of the adoption process at the point when he or she

Accepted Answer

A)  is self-motivated to get information about the product. 
B)  begins using that specific product. 
C)  seriously considers whether the product will satisfy his or her needs. 
D)  experiences the product for the first time. 
E)  becomes aware that the product exists. 
A)  is self-motivated to get information about the product. 
B)  begins using that specific product. 
C)  seriously considers whether the product will satisfy his or her needs. 
D)  experiences the product for the first time. 
E)  becomes aware that the product exists.

Question 16

The buyer's intent can determine whether an item is classified as a consumer or a business product.

Accepted Answer

A) True 
 B)False

Question 17

A firm with a product in the decline stage of the product life cycle may decide to gradually reduce marketing expenditures and realign its marketing mix to one that requires fewer resources.This approach is called

Accepted Answer

A)  harvesting. 
B)  investing. 
C)  realigning. 
D)  divesting. 
E)  mixing. 
A)  harvesting. 
B)  investing. 
C)  realigning. 
D)  divesting. 
E)  mixing.

Question 18

Business products that are purchased routinely,do not become part of finished goods,and are expense items rather than capital goods are called

Accepted Answer

A)  raw materials. 
B)  installations. 
C)  accessory equipment. 
D)  component parts. 
E)  process materials. 
A)  raw materials. 
B)  installations. 
C)  accessory equipment. 
D)  component parts. 
E)  process materials.

Question 19

The depth of a product mix is measured by the average number of

Accepted Answer

A)  convenience products as compared with the number of specialty products. 
B)  different product lines offered by the company. 
C)  different products offered in each product line. 
D)  specialty products as compared with the number of convenience products. 
E)  product features that the company offers. 
A)  convenience products as compared with the number of specialty products. 
B)  different product lines offered by the company. 
C)  different products offered in each product line. 
D)  specialty products as compared with the number of convenience products. 
E)  product features that the company offers.

Question 20

Megan Avakian,who works as a purchasing agent for Greyhound Transport,buys carpeting for use in an office area at Greyhound.What determines whether this carpeting is a consumer or a business product?

Accepted Answer

A)  Price 
B)  Selling organization 
C)  Terms of the sale 
D)  Buyer's intended use of the product 
E)  Benefits the product provides 
A)  Price 
B)  Selling organization 
C)  Terms of the sale 
D)  Buyer's intended use of the product 
E)  Benefits the product provides

Exam 10: Product Decisions

A product's classification can influence its price,distribution,and promotion.

Sara Lee Corporation manufactures desserts,breads,pantyhose,meats,and a variety of other products.These products make up Sara Lee's product

A common business objective of the ____ stage of the product life cycle is to generate cash flow.

The width of a product mix is measured by the number of product

Brunswick's bowling balls,bowling bags,and shoes are individual product ____ for this sporting goods manufacturer.

Which of the following is always used to determine the classification of a good?

Shopping products have a ____ inventory turnover and need ____ distribution outlets than convenience goods.

The Carsons are going on a vacation back to Texas.When they lived there,Gwen Carson loved Blue Bell Cookies.Blue Bell is sold only in Texas.She plans to buy two boxes at the first store she visits after they arrive.For Gwen,Blue Bell represents a(n)____ product.

One company markets such diverse products as Rosarita Mexican foods,Max Factor cosmetics,and Samsonite luggage.These various offerings exhibit this firm's product mix

Describe and illustrate the four major categories of consumer products.

A product mix is best described as

Buyers do not compare alternatives when shopping for ____ products.

During the growth stage of the product life cycle,marketers must

Which stage in the product life cycle is critical to a product's survival because competitive reactions to the product's success during this period will affect the product's life expectancy?

An individual moves into the adoption stage of the adoption process at the point when he or she

The buyer's intent can determine whether an item is classified as a consumer or a business product.

A firm with a product in the decline stage of the product life cycle may decide to gradually reduce marketing expenditures and realign its marketing mix to one that requires fewer resources.This approach is called

Business products that are purchased routinely,do not become part of finished goods,and are expense items rather than capital goods are called

The depth of a product mix is measured by the average number of

Megan Avakian,who works as a purchasing agent for Greyhound Transport,buys carpeting for use in an office area at Greyhound.What determines whether this carpeting is a consumer or a business product?

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

Filters

Shopping products have a inventory turnover and need distribution outlets than convenience goods.