Exam 15: B Retailing,wholesaling and Direct Marketing

Agents represent either buyers or sellers on a temporary basis.

Direct selling is the most expensive form of retailing.

Form and possession utilities are the only important utilities retailers create.

The broker's primary function is to bring the buyer and seller together and assist in negotiating an exchange.

The primary advantage of franchising is the complete control the franchisee has over the business.

Merchant wholesalers assume risks of ownership.

Full-service merchant wholesalers are either general merchandise wholesalers or specialty-line wholesalers.

Scrambled merchandising increases the retailer's expertise in buying,selling,and servicing.

Sales volume of retail stores in the United States has decreased in recent years.

Distribution of all goods requires wholesaling activities,whether or not a wholesaling institution is involved.

Exterior atmospheric elements include the appearance of the storefront,display windows,store entrance,and amount of traffic congestion.

Wholesalers perform marketing functions only for the retailers below them in the channel of distribution.

General merchandise wholesalers are full-service merchant wholesalers who carry only a few product lines.

A cash-and-carry wholesaler provides transportation,delivers products directly to customers,and places products on the retailer's shelves.

Discount stores are distinctive in that they usually are very service-oriented.

Retailers form an important link in the marketing channel because they are both marketers and customers.

Direct marketing is the selling of products outside the confines of a retail facility.

Selling agents have control over the marketing efforts of manufacturers and may be used in place of a marketing department.

The use of wholesalers permits producers to concentrate on developing and manufacturing products that match consumers' wants.

Less than half of all goods are exchanged through wholesaling institutions.