Question 1

In general,which of the following competitive structures is an organization least likely to operate?

Accepted Answer

A)  Monopoly 
B)  Monopolistic competition 
C)  Oligopoly 
D)  Elastic competition 
E)  Pure competition 
A)  Monopoly 
B)  Monopolistic competition 
C)  Oligopoly 
D)  Elastic competition 
E)  Pure competition

Question 2

Economic forces determine the size and strength of demand for products.

Accepted Answer

A) True 
 B)False

Question 3

When using credit to make purchases,consumers are

Accepted Answer

A)  decreasing current buying power and increasing future buying power. 
B)  increasing their present discretionary income to extend purchasing power. 
C)  putting themselves at significant risk of financial disaster. 
D)  forgoing the accumulation of wealth to increase current income. 
E)  increasing current buying power at the expense of future buying power. 
A)  decreasing current buying power and increasing future buying power. 
B)  increasing their present discretionary income to extend purchasing power. 
C)  putting themselves at significant risk of financial disaster. 
D)  forgoing the accumulation of wealth to increase current income. 
E)  increasing current buying power at the expense of future buying power.

Question 4

Which of the following companies would probably be most interested in tracking discretionary income levels?

Accepted Answer

A)  Safeway food stores 
B)  BMW automobiles 
C)  Gulf States Utilities 
D)  General Mills 
E)  Florida Orange Growers 
A)  Safeway food stores 
B)  BMW automobiles 
C)  Gulf States Utilities 
D)  General Mills 
E)  Florida Orange Growers

Question 5

If all the gas stations in a city collaborated to determine what gas prices should be charged,they would be violating the

Accepted Answer

A)  Wheeler-Lea Act. 
B)  Clayton Act. 
C)  Robinson-Patman Act. 
D)  Sherman Antitrust Act. 
E)  Celler-Kefauver Act. 
A)  Wheeler-Lea Act. 
B)  Clayton Act. 
C)  Robinson-Patman Act. 
D)  Sherman Antitrust Act. 
E)  Celler-Kefauver Act.

Question 6

In what ways is the United States becoming an increasingly diverse nation in terms of culture?

Accepted Answer

The answer of In what ways is the United States...

Question 7

The three major components of sociocultural forces are demographic and diversity characteristics,cultural values,and consumerism.

Accepted Answer

A) True 
 B)False

Question 8

Wealth is an accumulation of past income and natural and financial resources.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following are the most frequently sentenced organizational crimes?

Accepted Answer

A)  False advertising and price discrimination 
B)  Price discrimination and fraud 
C)  Fraud and antitrust violations 
D)  Price fixing and antitrust violations 
E)  Fraud and price fixing 
A)  False advertising and price discrimination 
B)  Price discrimination and fraud 
C)  Fraud and antitrust violations 
D)  Price fixing and antitrust violations 
E)  Fraud and price fixing

Question 10

Use the following to answer the questions.
Meyers' Sporting Goods,a national chain,has been doing business with Soljur Sports,a manufacturer of skateboards,for several years.Recently,it came to the attention of Meyers' financial director that the average cost per Soljur Sports skateboard had substantially increased over that of the previous year.
A corporate attorney was notified and began to look into the situation.The attorney found that Soljur Sports was selling a similar number of skateboards to a competitive chain for $10 less per skateboard.The attorney for Meyers' Sporting Goods immediately filed a complaint with the Federal Trade Commission.
-Refer to Scenario 3.1.Suppose that the Soljur Sports company was actually discriminating against Meyer Sporting Goods with its price increase.Which of the following acts prohibits this type of business behavior?

Accepted Answer

A)  Sherman 
B)  Wheeler-Lee 
C)  Robinson-Patman 
D)  Celler-Kefauver 
E)  Consumer Goods Pricing 
A)  Sherman 
B)  Wheeler-Lee 
C)  Robinson-Patman 
D)  Celler-Kefauver 
E)  Consumer Goods Pricing

Question 11

Political forces are beyond the control of marketers,and so they can only react to them.

Accepted Answer

A) True 
 B)False

Question 12

Total buying power declines during periods of economic

Accepted Answer

A)  recovery. 
B)  prosperity. 
C)  recession. 
D)  uncertainty. 
E)  expansion. 
A)  recovery. 
B)  prosperity. 
C)  recession. 
D)  uncertainty. 
E)  expansion.

Question 13

Marketers who attempt to influence and change the various environmental forces have a(n)____ response to these forces.

Accepted Answer

A)  reactive 
B)  inactive 
C)  variable 
D)  positive 
E)  proactive 
A)  reactive 
B)  inactive 
C)  variable 
D)  positive 
E)  proactive

Question 14

By offering credit and financing through its GMAC division,General Motors is trying to help consumers

Accepted Answer

A)  expand future buying power at the expense of current buying power. 
B)  expand disposable income at the expense of discretionary income. 
C)  expand current buying power at the expense of future buying power. 
D)  expand both disposable income and wealth. 
E)  decrease both disposable and discretionary income. 
A)  expand future buying power at the expense of current buying power. 
B)  expand disposable income at the expense of discretionary income. 
C)  expand current buying power at the expense of future buying power. 
D)  expand both disposable income and wealth. 
E)  decrease both disposable and discretionary income.

Question 15

The Food and Drug Administration influences marketing activities the most.

Accepted Answer

A) True 
 B)False

Question 16

Although Matt's company engages in environmental scanning and analysis,he feels more comfortable changing his policies and strategies to adapt to environmental forces rather than trying to influence these forces.Matt has a(n)____ approach to marketing environmental forces.

Accepted Answer

A)  inactive 
B)  reactive 
C)  proactive 
D)  negative 
E)  variable 
A)  inactive 
B)  reactive 
C)  proactive 
D)  negative 
E)  variable

Question 17

Given a new brand of barbecue sauce for which to develop a marketing strategy,describe how you would conduct environmental scanning and analysis.

Accepted Answer

The answer of Given a new brand of barbecue sauce...

Question 18

All members of an industry are bound to follow trade association guidelines.

Accepted Answer

A) True 
 B)False

Question 19

When Cisco Systems attempts to anticipate the effect of new products and processes on its own innovations,other business organizations,and society in general,the firm is engaging in

Accepted Answer

A)  product differentiation. 
B)  monopolistic competition. 
C)  technology assessment. 
D)  distinctive promotional methods. 
E)  innovative marketing. 
A)  product differentiation. 
B)  monopolistic competition. 
C)  technology assessment. 
D)  distinctive promotional methods. 
E)  innovative marketing.

Question 20

Mixed Concrete cannot be shipped farther than twenty-five miles because the concrete might harden in the truck.Citrus County Concrete Company is the only supplier of mixed concrete to customers within a thirty-mile radius.Citrus County Concrete is an example of which one of the following competitive structures?

Accepted Answer

A)  Monopoly 
B)  Oligopoly 
C)  Monopolistic competition 
D)  Pure competition 
E)  Monopsony 
A)  Monopoly 
B)  Oligopoly 
C)  Monopolistic competition 
D)  Pure competition 
E)  Monopsony

Exam 3: The Global Marketing Environment

In general,which of the following competitive structures is an organization least likely to operate?

Economic forces determine the size and strength of demand for products.

When using credit to make purchases,consumers are

Which of the following companies would probably be most interested in tracking discretionary income levels?

If all the gas stations in a city collaborated to determine what gas prices should be charged,they would be violating the

In what ways is the United States becoming an increasingly diverse nation in terms of culture?

The three major components of sociocultural forces are demographic and diversity characteristics,cultural values,and consumerism.

Wealth is an accumulation of past income and natural and financial resources.

Which of the following are the most frequently sentenced organizational crimes?

Political forces are beyond the control of marketers,and so they can only react to them.

Total buying power declines during periods of economic

Marketers who attempt to influence and change the various environmental forces have a(n)____ response to these forces.

By offering credit and financing through its GMAC division,General Motors is trying to help consumers

The Food and Drug Administration influences marketing activities the most.

Although Matt's company engages in environmental scanning and analysis,he feels more comfortable changing his policies and strategies to adapt to environmental forces rather than trying to influence these forces.Matt has a(n)____ approach to marketing environmental forces.

Given a new brand of barbecue sauce for which to develop a marketing strategy,describe how you would conduct environmental scanning and analysis.

All members of an industry are bound to follow trade association guidelines.

When Cisco Systems attempts to anticipate the effect of new products and processes on its own innovations,other business organizations,and society in general,the firm is engaging in

Strategic Marketing Management

Developing and Implementing Marketing Strategies

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

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