Exam 3: The Global Marketing Environment

Use the following to answer the questions. A new U.S.automobile company,Specialty Motors,was established in 2004.In 2008,a recession caused disposable income to decline,and the annual amount of dollars spent by consumers for automobiles dropped drastically.Specialty Motors faced the problem of trying to determine whether the economy would turn toward prosperity or toward depression.No matter what happened,Specialty Motors was also worried about an impending global steel shortage,which would make a big difference in its future marketing plans.The economy might recover from the recession,but the automobile makers might be forced to ask consumers to curtail consumption just when the hope of a better year was finally in sight.All in all,the future looked dismal for Specialty Motors. -Refer to Scenario 3.2.When Specialty Motors is operating during a recessionary period,its promotion efforts should stress

Many laws that directly influence marketing activities were enacted either to preserve a competitive atmosphere or to protect consumers.

Because of overlapping areas of responsibilities of regulatory agencies,confusion and conflict regarding jurisdiction of marketing activities are common.

Use the following to answer the questions. Meyers' Sporting Goods,a national chain,has been doing business with Soljur Sports,a manufacturer of skateboards,for several years.Recently,it came to the attention of Meyers' financial director that the average cost per Soljur Sports skateboard had substantially increased over that of the previous year. A corporate attorney was notified and began to look into the situation.The attorney found that Soljur Sports was selling a similar number of skateboards to a competitive chain for $10 less per skateboard.The attorney for Meyers' Sporting Goods immediately filed a complaint with the Federal Trade Commission. -Refer to Scenario 3.1.If the Federal Trade Commission believes that Soljur Sporting Goods is acting in violation of the law,the first move for the FTC is to

Which of the following acts was enacted to prevent businesses from restraining trade and monopolizing markets?

Assuming that inflation is low,high buying power characterizes the ____ stage of the business cycle.

Technology affects the types of products offered to consumers.

The Sherman Antitrust Act,along with several other laws,is a procompetitive law because it was created to preserve competition.

Newsweek enhances its visibility to readers by making its magazine available on the Internet.Newsweek is capitalizing on which environmental force?

Due to limited resources,a consumer decided to serve Hawaiian Punch to a New Year's Eve party crowd instead of Korbel champagne.As a result of this action,Korbel and Hawaiian Punch can be viewed as ____ competitors.

Discretionary income is associated with all of the following except

When marketers define their target market,they simultaneously establish a set of

Although Shelby's income is comfortable,she hesitates to purchase a new car because she is concerned about how poor economic conditions may affect her company and in turn her future employment.Shelby lacks

Which of the following agencies would most likely have jurisdiction over the problem with lead in the paint of children's toys?

Personal computers and cellular phones are technology.

Fraud and antitrust violations are the most frequently sentenced organizational crimes.

In its advertisements for Bud Light beer,Anheuser-Busch has decided to include a statement saying "Know when to say when." This is an example of which one of the following types of regulatory forces affecting marketing efforts?

The Pharmaceutical Research and Manufacturers of America sets guidelines for its member firms to follow regarding the use of unethical practices.Thus,it is engaging in

A recent U.S.Supreme Court decision has nullified federal laws that restrict political campaign fund contributions for corporate labor unions.

Use the following to answer the questions. Meyers' Sporting Goods,a national chain,has been doing business with Soljur Sports,a manufacturer of skateboards,for several years.Recently,it came to the attention of Meyers' financial director that the average cost per Soljur Sports skateboard had substantially increased over that of the previous year. A corporate attorney was notified and began to look into the situation.The attorney found that Soljur Sports was selling a similar number of skateboards to a competitive chain for $10 less per skateboard.The attorney for Meyers' Sporting Goods immediately filed a complaint with the Federal Trade Commission. -Refer to Scenario 3.1.A regular customer of Meyers Sporting Goods feels that some of its advertisements are deceptive.He responded to an ad for sale skateboards one hour after the store opened and found that none were left.Where should he file a complaint?