Question 1

Which of the following lists the levels of involvement in global marketing from the lowest to the highest?

Accepted Answer

A)  International marketing,limited exporting,domestic marketing,globalized marketing 
B)  Limited exporting,domestic marketing,globalized marketing,international marketing 
C)  Globalized marketing,international marketing,limited exporting,domestic marketing 
D)  Domestic marketing,globalized marketing,international marketing,limited exporting 
E)  Domestic marketing,limited exporting,international marketing,globalized marketing 
A)  International marketing,limited exporting,domestic marketing,globalized marketing 
B)  Limited exporting,domestic marketing,globalized marketing,international marketing 
C)  Globalized marketing,international marketing,limited exporting,domestic marketing 
D)  Domestic marketing,globalized marketing,international marketing,limited exporting 
E)  Domestic marketing,limited exporting,international marketing,globalized marketing

Question 2

The World Trade Organization accomplishes all of the following except

Accepted Answer

A)  educating companies about international trade rules. 
B)  lending money to businesses interested in developing international markets. 
C)  serving as a forum for trade negotiations. 
D)  helping settle trade disputes. 
E)  providing legal ground rules for international commerce. 
A)  educating companies about international trade rules. 
B)  lending money to businesses interested in developing international markets. 
C)  serving as a forum for trade negotiations. 
D)  helping settle trade disputes. 
E)  providing legal ground rules for international commerce.

Question 3

Exporting,licensing,and using trading companies are preferred modes of international market entry for firms with a(n)____ structure.

Accepted Answer

A)  international division 
B)  internationally integrated 
C)  export department 
D)  geographic area 
E)  matrix 
A)  international division 
B)  internationally integrated 
C)  export department 
D)  geographic area 
E)  matrix

Question 4

Use the following to answer the questions.
KFC opened its first franchised restaurant outside of North America in England in 1964.Now,over a billion KFC chicken dinners are sold annually at more than 80 countries and territories around the world.KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items.In the U.S.,the menu at KFC is usually the same in all restaurants,with only a very few additional items available in different regions.However,when KFC first franchised into Asian countries,it added many unusual local delicacies to the menu-items such as fried octopus and squid.Additionally,the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store.This is a tradition for many restaurants in these countries-to offer the customer passing by a preliminary view of their product.
-Refer to Scenario 8.2.Which of the following alliances will KFC most likely utilize to guide its business transactions in Japan and China?

Accepted Answer

A)  WTO 
B)  MERCOSUR 
C)  FTAA 
D)  NAFTA 
E)  APEC 
A)  WTO 
B)  MERCOSUR 
C)  FTAA 
D)  NAFTA 
E)  APEC

Question 5

The Foreign Corrupt Practices Act of 1977 makes it illegal for U.S.firms to

Accepted Answer

A)  attempt to make large payments or bribes to influence policy decisions of foreign governments. 
B)  offer foreign businesses any type of incentive for purchasing their company's products and services. 
C)  change their ethical standards when dealing with foreign firms. 
D)  give even small tips or gifts in countries where such gifts are customary business practices. 
E)  introduce any type of corruption into foreign businesses that have higher ethical standards than those of the U.S.firm. 
A)  attempt to make large payments or bribes to influence policy decisions of foreign governments. 
B)  offer foreign businesses any type of incentive for purchasing their company's products and services. 
C)  change their ethical standards when dealing with foreign firms. 
D)  give even small tips or gifts in countries where such gifts are customary business practices. 
E)  introduce any type of corruption into foreign businesses that have higher ethical standards than those of the U.S.firm.

Question 6

Globalization of markets requires developing marketing strategies as if the world were one market.Which of the following marketing mix variables is most difficult to standardize for globalization?

Accepted Answer

A)  Brand name 
B)  Package 
C)  Media allocation 
D)  Labels 
E)  Product characteristics 
A)  Brand name 
B)  Package 
C)  Media allocation 
D)  Labels 
E)  Product characteristics

Question 7

Levi Strauss markets its denim jeans in many countries and develops its marketing strategy as if the world were a single market.This approach to selling a standardized product in all countries represents which type of international marketing?

Accepted Answer

A)  Exporting 
B)  Accidental exporting 
C)  Limited exporting 
D)  Licensing 
E)  Globalization of markets 
A)  Exporting 
B)  Accidental exporting 
C)  Limited exporting 
D)  Licensing 
E)  Globalization of markets

Question 8

In China,the price of imported Scotch is $30 per glass as opposed to Scotch from China which is $3.Which of the following do you think accounts for the difference in price?

Accepted Answer

A)  Exchange control 
B)  Balance of trade 
C)  Import tariff 
D)  Embargo 
E)  Export tariff 
A)  Exchange control 
B)  Balance of trade 
C)  Import tariff 
D)  Embargo 
E)  Export tariff

Question 9

When a firm's products sell in foreign countries with little or no effort to obtain foreign sales,the firm is engaging in

Accepted Answer

A)  international marketing. 
B)  global marketing. 
C)  limited exporting. 
D)  product licensing. 
E)  unplanned exporting. 
A)  international marketing. 
B)  global marketing. 
C)  limited exporting. 
D)  product licensing. 
E)  unplanned exporting.

Which of the following lists the levels of involvement in global marketing from the lowest to the highest?

The World Trade Organization accomplishes all of the following except

Exporting,licensing,and using trading companies are preferred modes of international market entry for firms with a(n)____ structure.

The Foreign Corrupt Practices Act of 1977 makes it illegal for U.S.firms to

Globalization of markets requires developing marketing strategies as if the world were one market.Which of the following marketing mix variables is most difficult to standardize for globalization?

Levi Strauss markets its denim jeans in many countries and develops its marketing strategy as if the world were a single market.This approach to selling a standardized product in all countries represents which type of international marketing?

In China,the price of imported Scotch is $30 per glass as opposed to Scotch from China which is $3.Which of the following do you think accounts for the difference in price?

When a firm's products sell in foreign countries with little or no effort to obtain foreign sales,the firm is engaging in

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

Filters

Exam 8: International Marketing

Which of the following lists the levels of involvement in global marketing from the lowest to the highest?

The World Trade Organization accomplishes all of the following except

Exporting,licensing,and using trading companies are preferred modes of international market entry for firms with a(n)____ structure.

The Foreign Corrupt Practices Act of 1977 makes it illegal for U.S.firms to

Globalization of markets requires developing marketing strategies as if the world were one market.Which of the following marketing mix variables is most difficult to standardize for globalization?

Levi Strauss markets its denim jeans in many countries and develops its marketing strategy as if the world were a single market.This approach to selling a standardized product in all countries represents which type of international marketing?

In China,the price of imported Scotch is $30 per glass as opposed to Scotch from China which is $3.Which of the following do you think accounts for the difference in price?

When a firm's products sell in foreign countries with little or no effort to obtain foreign sales,the firm is engaging in

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Consumer Behavior

Business Buying Behavior

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

Filters