Exam 8: International Marketing

The Mont Blanc Company plans to export expensive consumer gift items to Germany.The best overall economic measure of market potential would be Germany's

Once a company makes a long-term commitment to a foreign market that has a promising political and economic environment,which of the following options then emerges as a possibility?

Which of the following is most likely to engage in direct ownership activities internationally?

Regardless of the extent to which a firm chooses to globalize its marketing strategy,extensive environmental analysis and marketing research are necessary to understand the needs and desires of the target market(s)and successfully implement the chosen marketing strategy.

Use the following to answer the questions. KFC opened its first franchised restaurant outside of North America in England in 1964.Now,over a billion KFC chicken dinners are sold annually at more than 80 countries and territories around the world.KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items.In the U.S.,the menu at KFC is usually the same in all restaurants,with only a very few additional items available in different regions.However,when KFC first franchised into Asian countries,it added many unusual local delicacies to the menu-items such as fried octopus and squid.Additionally,the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store.This is a tradition for many restaurants in these countries-to offer the customer passing by a preliminary view of their product. -Refer to Scenario 8.2.The practice of offering fried octopus and squid at Asian KFC's is best described as

What marketing and ethical problems can bribes create in international marketing transactions?

In determining the size of the market for consumer products,the international marketer will probably be very interested in per capita GDP figures.

A positive balance of trade is considered good because it means that U.S.dollars are supporting foreign economies at the expense of U.S.companies and workers.

The agreement between the United States,Canada,and Mexico that merges these three countries into one marketplace is called

The gross domestic product is

As project sizes increase in the face of global competition and firms attempt to spread the huge costs of technological innovation,there is a stronger impetus to form joint ventures.

The study of the cultural environment is unnecessary in the foreign market because foreign consumers will accept anything that American marketers have to sell.

Swiss-based Nestlé has taken a global approach to marketing its chocolate products.Which of the following is most easily standardized?

If The Limited Company relies on hiring a foreign textile manufacturer to produce a designated amount of clothing for its Express,Limited,and other stores,it is using

Which of the following centralizes all of the responsibility for international operations?

Marketers of computer software,music CDs,and books are particularly affected by cultural differences in

A special form of licensing in which one company grants another company the right to market its product in accordance with its standards in exchange for a financial commitment is called

A subsidiary in a foreign country generally operates under

Contract manufacturing occurs when a firm pays a commission or royalties on sales or supplies used in manufacturing.

NAFTA eventually eliminates all tariffs on goods produced and traded between the United States,Mexico,and Brazil.